Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 113

Whitepaper User-Generated Education Product Marketing 113

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? Measuring marketing impact starts with capturing all those interactions—or multi-touches—across people and accounts. This gives you a solid basis for making the most productive marketing investments. Each step of the way, you can track their engagement with your company.

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JANUARY 24, 2012

We measured all the components that comprised our program: visiting our key webpage that housed our content of interest, email click through rates, video views, attending our webinars, filling out a form for white papers, etc. Measuring thought-leadership-with-marketing-automation. View more presentations from Marketo.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Marketing Insider Group

AUGUST 6, 2015

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell.

Whitepaper 102

Whitepaper SEO Content Marketing Analytics 102

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?

Whitepaper 113

Whitepaper Direct Mail Marketing Marketers 113

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Martech

NOVEMBER 24, 2021

Good marketers put compliance optimization first. Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm. Allay the suspicions of that consumer and you may get their sale. A private affair. Smaller outfits? Not so much. “We

Whitepaper 113

Whitepaper Law Shoppers Promotion 113

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 111

Content Marketing Whitepaper Customer Journey Education 111

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. “The buyer process is changing a lot and it’s not going back to the way it was. They call the shots.” “We really feel like ABM doesn’t go far enough.

Whitepaper 95

Whitepaper B2C Direct Mail Customer Acquisition 95

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketing 105

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. Nearly 30,000 students have taken that course, which totals one hour and 11 minutes.

Education 111

Education Marketing Strategy Branding Energy 111

Neil Patel

DECEMBER 3, 2021

Other organizations to search can include: Canadian Marketing Association (CMA) American Advertising Federation (AAF) Association of National Advertisers (ANA) Social Media Association (SMA) Association of International Product Marketing and Management (AIPMM).

Whitepaper 127

Whitepaper Price SEO Advertising 127

Hubspot Marketing

AUGUST 9, 2018

In fact, according to LinkedIn, content marketing managers are one of the five fastest-growing jobs in 2018. Content marketing is paving its own way in the marketing world. Content Marketer. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

PR 145

PR Non-Profit Marketing Marketers 145

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

Transform 126

Transform B2C Whitepaper Marketing 126

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. If you are selling products online, you should consider creating content for navigational intent. Marketers love video because it is a great way to supercharge your funnel , especially on the top levels.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products. make it easy to contact your team from your website).

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Sprout Social

MAY 18, 2016

Show Your Product Market Fit. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Hey #SanAntonio ! Don't miss FREE tacos tomorrow @HistoricPearl. Come celebrate our launch! Share Free Resources.

User-Generated 107

User-Generated Whitepaper eBook Partner Marketing 107

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Whitepapers. Content/channels for the awareness stage: Blog posts.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Use the key insights from your surveys to create whitepapers on the top pain points. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Rock Content

JANUARY 4, 2017

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.

Whitepaper 92

Whitepaper Communications Content Marketing SEO 92

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 98

Transform B2C Whitepaper Marketing 98

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Kevin Indig

AUGUST 7, 2023

Savvy marketers go after channels where they have a competitive advantage. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand. Eric Serdar, Snr. Some brands are great online but struggle in brick-and-mortar.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 86

Product Whitepaper Product Marketing Management 86

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. If they are completing a form to get your whitepaper on gardening, don’t start sending them emails about motorbikes.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

CXL

MAY 27, 2022

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Why are buyer personas ‘built’ through internal workshops, rather than ‘discovered’ through qualitative interview and quantitative survey research?” – James Dornan-Pipe, product marketing consultant [via Building Momentum ].

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Martech

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 100

Product Marketing Management Whitepaper Product 100

Hubspot Marketing

JUNE 26, 2018

Product Marketing: Promote your products and services. Getting Started with Email Marketing. Whitepaper. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Lead Nurturing: Delight your customers with content that can help them succeed in their goals. Infographic.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Moz

MARCH 11, 2021

But it also helps to get a few other stakeholders involved, right, so the product marketing team or the sales team, individuals that will eventually want to use that information for their clients, and talk with them about what they care about, what do they want to show up for, what's important to them.

SEO 60

SEO Whitepaper B2C User-Generated 60

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. So teaching them about your product. You can't do attribution with community. That's the thing.

Energy 68

Energy Whitepaper Health Transform 68

Search Engine Land

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 76

Product Marketing Management Whitepaper Product 76

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. .”

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52