Product Product Life Cycle Product Marketing 
Hubspot Marketing
JANUARY 15, 2020
This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.
Content Marketing Institute
NOVEMBER 29, 2017
So, we start from the premise that we need to move the creation and production of content to the limited few who can actually govern that process effectively. From a marketing and communications perspective, we built strategies around the creation of content for whatever part of the product life cycle we were in charge of.
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