ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Product Marketing 96

Product Marketing Product Finance Marketing 96

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 90

Product Marketing Product Transform Marketing 90

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Product Marketing Marketing Strategy Product Customer 145

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 78

Product Marketing Product Transform CMO 78

Hubspot Marketing

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product Marketing 145

Product Marketing Product Price Marketing 145

Digital Marketer

MAY 20, 2022

In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? Learn more about ecommerce: The Future of Ecommer Marketing Is Now [link]. Use This Framework to Build Ads That Move Product [link]. Become an Ecommerce Marketing Master [link]. NEW for 2022!

Product Marketing 75

Product Marketing Product eCommerce Marketing 75

yorCMO

MARCH 28, 2023

She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies. The post Product marketing and demand generation go hand in glove – Aditi Karandikar appeared first on yorCMO.

Product Marketing 98

Product Marketing Product Marketing Marketers 98

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 93

Product Marketing Product Marketing Marketers 93

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Digital Marketer

MARCH 13, 2023

AI-Generated Podcast Show Notes If you’re like most podcast hosts, writing show notes for each episode is likely one of your least favorite parts of the production process. AI Podcast Post-Production So far, we’ve explored AI tools to help you repurpose your finished episode recordings. How Will AI Impact Your Production Workflow?

Transform 76

Transform Product Marketing Product Marketing 76

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. Now let’s see why.

Product Marketing 134

Product Marketing Content Marketing Product Marketing 134

Hubspot Marketing

SEPTEMBER 13, 2024

First, although I had been doing Project Management for quite some time and understood what a Product Manager was, I had never encountered the term “Program Management.” Here’s a quick breakdown: Product Management A product is anything that can be offered in the market to solve a problem or satisfy a need.

Management 110

Management Product Communications Product Marketing 110

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 102

Product Marketing Marketers Energy 102

Marketing Insider Group

FEBRUARY 12, 2018

The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […].

Product Marketing 109

Product Marketing Product Marketing Marketers 109

Zumvu

JULY 20, 2020

Launching a new product in 2020? Well, then you must try to touch the needs of your audience with your product marketing campaigns. That is the easiest way to make it to the heart of your consumers.

Product Marketing 52

Product Marketing Product Marketing Strategy Marketing 52

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Microsoft then applies machine learning algorithms to create audiences founded on consumer product and brand preferences, purchase history, content preferences, and geographical location.

Advertising 115

Advertising Advertisers Product Product Marketing 115

CMO Network

JUNE 9, 2022

Naturally, there are countless scenarios where people need to stop and think through their steps in manual mode.

Product Marketing 73

Product Marketing Product Marketing Marketers 73

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1. SUBSCRIBE See terms.

Product 104

Product Advertising Advertisers Promotion 104

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 113

Product Manufacturing Price Marketing 113

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 116

Product User-Generated Management Communications 116

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 73

Product Whitepaper Product Marketing Management 73

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 96

Analytics Product Automobile Customer Journey 96

Welcome Software

AUGUST 15, 2024

You might often think: We have the product. Why can't marketing get us more customers? Marketing is always about customer requests that haven't been turned into features yet. According to Gartner, 89% of companies compete on customer experience , requiring product-marketing alignment.

Communications 40

Communications Management Product Marketing 40

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 89

Product SEO Customer Acquisition eCommerce 89

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 93

Product Finance B2C Marketing Automation Platform 93

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 102

Analytics Product CMO Marketing 102

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 143

Product Transform Fashion Retail 143