Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 105

Product Marketing Product Transform Marketers 105

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 89

Product Marketing Product Transform CMO 89

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

yorCMO

MARCH 28, 2023

She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies. The post Product marketing and demand generation go hand in glove – Aditi Karandikar appeared first on yorCMO.

Product Marketing 98

Product Marketing Product Marketers Marketing 98

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 95

Product Marketing Product Marketers Marketing 95

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 116

Product Marketers Marketing Energy 116

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145

Product Transform Fashion Retail 145

Buffer Marketing

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Product 134

Product User-Generated Management Communications 134

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 124

Product Manufacturing Price Marketers 124

ConsumerTalk

OCTOBER 30, 2024

Shaving and Grooming Products Marketing Strategies for 2025 As the shaving and grooming industry continues to evolve, businesses must adapt their marketing strategies to stay competitive.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketers 52

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 122

Analytics Product Automobile Customer Journey 122

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Microsoft then applies machine learning algorithms to create audiences founded on consumer product and brand preferences, purchase history, content preferences, and geographical location.

Advertising 115

Advertising Advertisers Product Product Marketing 115

ConsumerTalk

OCTOBER 21, 2024

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketers 52

yorCMO

DECEMBER 18, 2024

The post How to Build Sustainable Growth From Product-Market Fit to Market Leadership appeared first on yorCMO.

Product Marketing 52

Product Marketing Product Marketers Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1. SUBSCRIBE See terms.

Product 104

Product Advertisers Advertising Promotion 104

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 105

Product Finance B2C Marketing Automation Platform 105

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 109

Product Transform User-Generated Shipping 109

The CMO Survey

APRIL 24, 2024

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

New Technology 289

New Technology CMO B2C Marketers 289

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. If you’re the market leader, it’s easier to build a pipeline than if you’re not.

Thought Leadership 172

Thought Leadership Marketers Marketing Price 172

Martech

MAY 9, 2024

As the companies scale, they tend to hire specialists: the marketing generalist decides to hire a graphic artist or a web designer, deciding rightly that their time is too valuable to create the graphics for an ad or to build a new web design. Product marketers are the most likely group to become marketing generalists.

PR 135

PR Transform CMO Marketers 135

Martech

NOVEMBER 26, 2024

Let customers define value In organizations, it’s easy to take our cues from the development team or operations when we explain why our product is awesome. Use your product Marketers often visit a website once or twice, explore the product briefly, and watch someone else use it, then assume they fully understand it.

Customer 132

Customer Food Marketers Marketing 132

Martech

NOVEMBER 22, 2024

For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing. Convene a cross-organizational team that represents every step of the journey. Compare notes and highlight the differences.

Customer 131

Customer Customer Journey Management Product 131

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Their level of knowledge about a product.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 143

Entertainment Marketers Marketing User-Generated 143

Martech

NOVEMBER 22, 2024

For example, an upgrade program for software needs to involve the product and support managers. For example, billing matters go to accounts receivable, product inquiries to product marketing. Convene a cross-organizational team that represents every step of the journey. Compare notes and highlight the differences.

Customer 119

Customer Customer Journey Management Product 119

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. The survey had 316 responses from marketing leaders at for-profit U.S. Marketing budget.

B2C 130

B2C CMO Marketers Marketing 130

Martech

SEPTEMBER 12, 2024

Integrating more features naturally drives customers to the platform and the core CRM product. At this point, it doesn’t look likely that any other products in the category can match SFDCs power and momentum in enterprise-level systems. It’s overkill for many small and midsize enterprises (SMEs). Will other CRMs be on the podium?

Marketing Automation Platform 115

Marketing Automation Platform CRM User-Generated Price 115

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 141

Management Marketers Marketing Energy 141

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. “Well, that was me.

Customer Journey 133

Customer Journey Education Communications Product 133

Animalz blog

OCTOBER 26, 2023

Together, SupportLogic and Animalz built a diversified content engine that stands the test of time — and AI — with helpful, product-led content. But while generative AI is instrumental for SupportLogic’s own product, the technology also led to many questions and few answers for its content team. The results were impressive.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119