Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. They haven’t transformed.

Transform 126

Transform Customer Analytics Place 126

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Processing.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception.

Transform 75

Transform Product Marketing Product Marketers 75

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These changes in business models have major implications for how marketers should reach and engage their buyers. Technology is Empowering Marketing.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145

Product Transform Fashion Retail 145

Search Engine Land

AUGUST 21, 2024

In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on. What is the Impact of Ecommerce on Marketing? Marketing is nothing if not adaptive. As ecommerce has emerged and evolved, marketing has gone through many changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 85

Product Marketing Product Transform CMO 85

Hubspot Marketing

APRIL 4, 2025

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools.

Transform 107

Transform Education Energy Communications 107

Lusha

DECEMBER 4, 2024

Join Product Marketing Director Asaf Shevach, Solutions Engineer Team Leader Daniel Turgeman, and Solutions Engineer Carolina Portela on Thursday, December 17, 2024, at 11:00 AM ET. Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025.

Product 52

Product CRM Transform Target Market 52

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO 113

CMO Transform Price Education 113

Hubspot Marketing

MAY 31, 2024

Marketing expenses (agencies, ad campaigns, production). Follow along as I create a product marketing budget proposal. For this project, I used a modified version of the HubSpot marketing budget templates. For these, I chose product/market fit, product testing, product releases, and content.

Transform 113

Transform Finance Non-Profit Communications 113

Duct Tape Marketing

MAY 21, 2025

Register now at dtm.world/newmodel Tags: Marketing strategy, AI marketing, Anti-agency model, Fractional CMO, Marketing systems, Small business marketing, Sara Nay, Duct Tape Marketing Podcast Join the Anti-Agency Model Workshop starting this June.

Transform 67

Transform CMO Traditional Marketing Marketers 67

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 93

Finance Transform Communications CRM 93

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Sprout Social

MAY 6, 2025

Brand monitoring tracks mentions of your brand or products across online channels. Keyword and hashtag tracking: An effective tool lets you monitor more than your brand name, with custom searches for campaign hashtags, product names, industry terms or competitor names. What is brand monitoring?

Branding 98

Branding Health Transform Analytics 98

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 117

Analytics Product CMO Marketers 117

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 116

Entertainment Transform Law Analytics 116

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 115

Transform Logistics Customer Journey Management 115

Marketing Insider Group

JULY 20, 2020

It’s all product marketing. That’s why Marketers must learn many vital lessons from some of the best shows. What Content Marketers Can Learn About Storytelling from Avatar. ” One of the main reasons so much marketing content fails is the lack of realistic relationships. Step 2: Call to Adventure.

Transform 144

Transform Marketers Marketing Content Marketing 144

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 132

PR Transform CMO Marketers 132

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 107

Product Transform User-Generated Shipping 107

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 142

Customer Transform Traditional Marketing Branding 142

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session).

Transform 136

Transform Marketers Marketing Management 136

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022. You can work from almost anywhere these days!

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Martech

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 112

Transform Customer Journey Customer Product Marketing 112

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. The result is “Obviously Awesome,” a book that re-thinks product marketing from the perspective of an outsider. Trust me, it works.”

Transform 130

Transform B2C Whitepaper Marketers 130

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketers 57