Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. They haven’t transformed.

Transform 123

Transform Customer Analytics Place 123

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Processing.

Transform 121

Transform Influencer Marketing Product Product Marketing 121

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception.

Transform 75

Transform Product Marketing Product Marketing 75

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. These changes in business models have major implications for how marketers should reach and engage their buyers. Technology is Empowering Marketing.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 121

Customer Direct Mail Transform Health 121

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 145

Product Transform Fashion Retail 145

Search Engine Land

AUGUST 21, 2024

In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Hubspot Marketing

MAY 31, 2024

Marketing expenses (agencies, ad campaigns, production). Follow along as I create a product marketing budget proposal. For this project, I used a modified version of the HubSpot marketing budget templates. For these, I chose product/market fit, product testing, product releases, and content.

Transform 121

Transform Finance Non-Profit Communications 121

Hubspot Marketing

FEBRUARY 26, 2025

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Product Marketing Manager: Product positioning and feature communication. Product Manager: Technical accuracy and feature roadmap.

Finance 104

Finance Transform Communications CRM 104

ConsumerTalk

OCTOBER 22, 2024

Dairy Products Marketing Strategies for 2025 As the dairy industry continues to evolve, marketing strategies must adapt to meet the changing demands of consumers and the competitive landscape.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. This shift presents both challenges and opportunities for brands looking to capture market share.

Product Marketing 52

Product Marketing Marketing Strategy Product Transform 52

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 113

Transform Logistics Customer Journey Management 113

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 115

Analytics Product CMO Marketers 115

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 130

PR Transform CMO Marketers 130

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 113

Entertainment Transform Law Analytics 113

Marketing Insider Group

JULY 20, 2020

It’s all product marketing. That’s why Marketers must learn many vital lessons from some of the best shows. What Content Marketers Can Learn About Storytelling from Avatar. ” One of the main reasons so much marketing content fails is the lack of realistic relationships. Step 2: Call to Adventure.

Transform 144

Transform Marketing Marketers Content Marketing 144

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 107

Product Transform User-Generated Shipping 107

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 141

Customer Transform Traditional Marketing Branding 141

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session).

Transform 135

Transform Marketers Marketing Management 135

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 57

Customer Acquisition User-Generated Customer loyalty Marketers 57

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” To achieve product/market fit, revamp your approach to innovation by using your best customers as your research laboratory.

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Martech

APRIL 18, 2023

A journey-centric approach helps marketers understand and focus on what customers want and uses that to deliver exceptional customer experiences and business results.

Transform 110

Transform Customer Journey Customer Product Marketing 110

SocialPilot

FEBRUARY 23, 2025

This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Authentic Reviews Drive Higher Conversions Did you know that businesses with ratings and reviews on product pages see a 120% increase in conversion rates ? Your most unhappy customers are your greatest srource of learning.

Marketers 63

Marketers Marketing Real Estate Management 63

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. The result is “Obviously Awesome,” a book that re-thinks product marketing from the perspective of an outsider. Trust me, it works.”

Transform 128

Transform B2C Whitepaper Marketing 128

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Integrate it with your overall marketing strategy Your influencer marketing efforts need to blend with and amplify your brand’s core marketing message.

Influencer Marketing 134

Influencer Marketing Transform Marketers Marketing 134

Marketing Insider Group

APRIL 16, 2013

I am best known for founding the concept of buyer personas specifically for marketing and sales. What if marketing and sales can benefit from the use of personas and persona research as had product and software design ? This is presenting enormous challenges for marketing to adapt when stuck in a product marketing mindset.

Transform 108

Transform Marketers Marketing User-Generated 108

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 120

Transform Analytics Customer Email Marketing 120

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Product Marketing Team. This team is so important because they will communicate the features and benefits of your product to the customer.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 109

Transform Advertising Advertisers Product Marketing 109

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 125

Transform Marketing Automation Platform Marketing Marketers 125

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Customer 140

Customer Whitepaper Transform Fashion 140

Search Engine Land

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 76

Transform Logistics Customer Journey Management 76

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 136

Transform User-Generated Marketers Marketing 136

Litmus

DECEMBER 18, 2023

—Melissa Shaw of Shaw + Scott [Tweet this →] “For example, you can emphasize how email is a great test bed for optimizing marketing overall, honing in on effective segmentation strategies, creative treatments, messaging, offers, etc. Kristin Naragon, Director of Product Marketing at Adobe Campaign , agrees that email needs to de-silo.

Email Marketing 113

Email Marketing Transform Health Marketers 113