Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 115

Whitepaper User-Generated Education Product Marketing 115

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 95

Place Whitepaper Finance eBook 95

Search Engine Land

NOVEMBER 29, 2023

white papers, infographics) in the LinkedIn feed. Get the daily newsletter search marketers rely on. ” “B2B marketers are under pressure to drive results and demonstrate impact. .” ” “B2B marketers are under pressure to drive results and demonstrate impact. Document Ads upgrades.

Whitepaper 104

Whitepaper Law Advertising Advertisers 104

Adobe Experience Cloud Blog

JANUARY 24, 2012

We measured all the components that comprised our program: visiting our key webpage that housed our content of interest, email click through rates, video views, attending our webinars, filling out a form for white papers, etc. Measuring thought-leadership-with-marketing-automation. View more presentations from Marketo.

Thought Leadership 107

Thought Leadership Whitepaper Marketing Mix Management 107

Marketing Insider Group

AUGUST 6, 2015

For example, the fact that you just released a new product is not a “story” that most of your customers are going to be interested in … but I would bet that it’s the story your product marketing team is pushing you to tell.

Whitepaper 102

Whitepaper SEO Content Marketing Analytics 102

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?

Whitepaper 113

Whitepaper Direct Mail Marketers Marketing 113

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Orbit Media Studios

NOVEMBER 13, 2024

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. Next, the analysis.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

Adobe Experience Cloud Blog

JULY 17, 2017

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

Whitepaper 134

Whitepaper Thought Leadership Energy New Technology 134

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. And that’s where a lot of marketers find themselves today,” he said. The product roadmap. “The buyer process is changing a lot and it’s not going back to the way it was.

Whitepaper 95

Whitepaper B2C Direct Mail Customer Acquisition 95

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

Transform 128

Transform B2C Whitepaper Marketers 128

Scoop.it!

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? However, without a reliable source of leads for a product or service, you won’t reach your goals. That is why it is important to balance your marketing portfolio and segment your offering.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketers 105

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Common objections to buying your products or services. Whitepapers.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Neil Patel

DECEMBER 3, 2021

By collaborating with subject matter experts, you can ensure the final product is engaging, accurate, and high-performing. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter. Improve your EAT Score.

Whitepaper 127

Whitepaper Price SEO Advertising 127

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Create a Product Need. Show Your Product Market Fit.

Whitepaper 105

Whitepaper User-Generated eBook Partner Marketing 105

Litmus

DECEMBER 2, 2024

The more you can tailor your email marketing campaign to your specific audience, the more likely they’ll engage with it. What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. First, ask yourself: who do you want to reach?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. Product demos if they make sense for your brand. Email marketing with content updates.

Whitepaper 111

Whitepaper B2C Marketers Marketing 111

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Adobe Experience Cloud Blog

MAY 3, 2016

For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Rock Content

JANUARY 4, 2017

Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.

Whitepaper 92

Whitepaper Communications Content Marketing SEO 92

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 98

Transform B2C Whitepaper Marketers 98

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Get the whitepaper ?. Learn about Interactivity.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. And while we have come along way, we still see brands struggling with the true meaning of content marketing. Lots of brands run into this problem.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Martech

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 100

Product Marketing Management Whitepaper Product 100

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Duct Tape Marketing

AUGUST 23, 2023

The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. And then when that community creates impact or products or whatever it is, it becomes a movement.

Energy 68

Energy Whitepaper Health Transform 68

Search Engine Land

JANUARY 31, 2023

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Product Marketing 76

Product Marketing Management Whitepaper Product 76

Moz

MARCH 11, 2021

But it also helps to get a few other stakeholders involved, right, so the product marketing team or the sales team, individuals that will eventually want to use that information for their clients, and talk with them about what they care about, what do they want to show up for, what's important to them.

SEO 60

SEO Whitepaper B2C User-Generated 60

Litmus

AUGUST 7, 2020

They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. My name is Lauren, and I’m on the product marketing team right here at Litmus. Episode Transcript. Thanks, Jason.

Copywriting 84

Copywriting Whitepaper Product Customer 84

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. .”

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Unbounce

SEPTEMBER 19, 2023

She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs.

Copywriting 93

Copywriting SEO Price User-Generated 93

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Content Marketer.

PR 144

PR Non-Profit Marketers Marketing 144