Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Think of influencers as partners rather than merely promoters. After all, who knows your company, products, and values better than the people who live them daily? Foster authentic relationships.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 94

Product Marketers Marketing Entertainment 94

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging.

Promotion 264

Promotion Product Customer Branding 264

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management.

Retail 128

Retail Shoppers Shipping Promotion 128

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer 104

Customer B2C Marketers Marketing 104

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

OCTOBER 7, 2024

Beyonce recently started a hair care line called Cecred, and to prove to the naysayers that the brand's products work, she walked viewers through her usual hair wash day. The video shows her using the Cecred products in her hair while her voiceover explains her process. It adds legitimacy to her brand. 4 TikTok Video Examples 1.

Video Marketing 128

Video Marketing Marketers Marketing Fashion 128

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. Early positive experiences with your brand and product.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

Email Marketing 136

Email Marketing Marketers Marketing Promotion 136

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. Facebook: A mix of everything, including videos, images, blog links, and event promotions.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. Link directly to valuable resources or product pages. Explicitly include images or details of the products left behind.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 116

Branding Gen Z Energy Shoppers 116

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 129

Customer Transform Customer loyalty Marketers 129

Marketing Insider Group

SEPTEMBER 10, 2024

There are over 500 million podcast listeners worldwide, but you’ll have to work hard to attract them to your product. Plan Your Episodes in Advance Planning your podcast episodes is crucial for maintaining a consistent schedule without the stress of last-minute production. Another helpful strategy is batch recording.

Promotion 126

Promotion Analytics User-Generated Communications 126

Buffer Marketing

OCTOBER 1, 2024

Over 60 percent of Instagrammers use the platform to research brands and products, and including links in your stories is an excellent way to get them over to your website or products. Example of how HoneyBook uses link stickers to promote its blog posts 2. How Herschel uses links to promote its products 3.

Promotion 114

Promotion Social Media Marketing Product Branding 114

Hubspot Marketing

JULY 12, 2024

If you’re getting community feedback, I’d recommend involving product management stakeholders. Create a promotion plan. “I I would recommend having a detailed promotion plan before you launch to ensure you understand how you’ll get folks into your community. Leverage the promotion plan you created, and watch it come to life.

Management 113

Management Promotion Law Market Research 113

Buffer Marketing

APRIL 21, 2025

That's good news, whether you want to engage in brand partnerships or sell your own products and merch. So, promoting a brand's products or services is another great way to make money on TikTok. Think about the products you already use and love that your audience would also be excited to hear about.

Affiliate Marketing 92

Affiliate Marketing Promotion User-Generated Product 92

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

Hubspot Marketing

OCTOBER 1, 2024

You need to be selling the products that bring you the most joy. That doesn’t mean you need to stop offering those products entirely, especially if they’re keeping the lights on. Take a recent example: Hawkins was working with a jewelry brand that creates products in Malawi and pays their workers 3-5X the minimum wage.

Customer 130

Customer Promotion Product Branding 130

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? At its peak, the term “Celsius drink Ozempic” reached a whopping 11.7

Branding 129

Branding PR User-Generated Health 129

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may look like a simple Facebook group, a product forum, or a single, dedicated channel on Discord or Slack. Communities are uniquely effective in turning customers into promoters.

Management 141

Management Traditional Marketing Promotion Price 141

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Influencers share opinions, experiences, and product endorsements in a way that feels natural. Engagement rates matter more.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90