Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Instagram: Highly visual, ideal for brands showcasing products or lifestyle content. Facebook: A mix of everything, including videos, images, blog links, and event promotions.

User-Generated 98

User-Generated Education Promotion Management 98

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. For example, Starbucks uses Instagram to create unique content.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

SEPTEMBER 13, 2024

Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

Email Marketing 137

Email Marketing Marketing Marketers Promotion 137

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Scoop.it!

OCTOBER 2, 2024

They offer visual proof of your product’s impact, enhancing credibility. You can encourage users to create and share unboxing videos, product demos, and lifestyle photos by running contests or featuring their content on your channels. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. This is a great idea for product-centered communities, where it’s crucial that information comes from trustworthy sources. In other words, just ask them!

Management 120

Management Whitepaper Promotion Health 120

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. For instance, if you use HubSpot to manage your marketing campaigns, you can manage a campaign budget in Marketing Hub to promote your event. Event planning for a festival and various smaller events.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Vertical Response

JANUARY 4, 2025

Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales. Personalized Emails : Each segment received emails highlighting different product lines or special offers. saw their open rate jump from 25% to 40%.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 113

Customer Food Transform Health 113

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. (Except its usually not that simple.)

Price 114

Price User-Generated Finance eCommerce 114

Customers.ai

DECEMBER 4, 2024

They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. Use eye-catching visuals to promote your lead magnet or offer, and don’t forget to add a clear call-to-action with a link sticker to send followers directly to your signup page.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Hubspot Marketing

JULY 12, 2024

If you’re getting community feedback, I’d recommend involving product management stakeholders. Create a promotion plan. “I I would recommend having a detailed promotion plan before you launch to ensure you understand how you’ll get folks into your community. Leverage the promotion plan you created, and watch it come to life.

Management 117

Management Promotion Law Market Research 117

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. When they have a problem with a product, they turn to Reddit to ask for help. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Promotional emails: Sending offers and promotions to drive sales. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Brand mentions Brand mentions track instances where your brand name or product is mentioned by other users on social media platforms. How to Track Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

OCTOBER 7, 2024

Want to drive traffic to a new product page? They’re choosing to interact with your brand instead of being presented with a paid promotion. If you’re launching a new product, paid media gives you the fast visibility needed to make a splash. Let’s take a closer look at what each can bring to your marketing strategy.

Branding 128

Branding SEO User-Generated Price 128

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Neil Patel

JUNE 27, 2025

The visuals, how they should be used, the overall voice, and the types of content they want to promote. Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Think about it. Think about the “why” behind your business.

Branding 96

Branding Gen Z Millennials Promotion 96

Neil Patel

JUNE 25, 2025

Almost any product or service can be commoditized these days. Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Instead, personalize your promotions. Flag product suggestions to consider or content ideas to create. But don’t just ask.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Sprout Social

SEPTEMBER 26, 2024

Take advantage of your Instagram Stories Speaking of Stories, make sure to use them to promote your latest posts. Promote across networks It goes without saying that the audience for your Facebook Page might not be the same as the audience on your Instagram account.

User-Generated 120

User-Generated Food Analytics Promotion 120

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Finance 124

Finance Customer loyalty Entertainment Price 124

Backlinko

DECEMBER 6, 2024

Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Hubspot Marketing

SEPTEMBER 9, 2024

HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. Perhaps you could send them a free product to post about or work on a larger content collaboration. They also turn to it for entertainment, education, and socializing.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion.

SEO 88

SEO Promotion Communications Branding 88

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer 110

Customer B2C Marketers Marketing 110

Customers.ai

DECEMBER 17, 2024

Heres how it works: Send a promo email highlighting the offer or product. First, they send a clean promo email showcasing the sale or new product. For example product shots, GIFs, or UGC all grab attention without word overload. The best part? Its simple and doesnt double your workload. The result? SMS : 1-2 lines.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Direct sales conversations and promotions. PR and earned media. Employee engagement.

CMO 132

CMO Traditional Marketing Communications Marketers 132