SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out? Get personal.

Branding 101

Branding Shoppers Promotion Product 101

Practical eCommerce - Marketing

JANUARY 12, 2025

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. The post How to Promote Products on X appeared first on Practical Ecommerce.

Promotion 101

Promotion Product Shoppers eCommerce 101

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. billion shoppers), agreed with Adobe that deeper discounts spurred sales.

eCommerce 122

eCommerce Retail Shoppers Health 122

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 116

Retail Shoppers User-Generated Customer Journey 116

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 107

Branding Gen Z Energy Shoppers 107

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Why we care. Processing.

Retail 107

Retail Management Shoppers eCommerce 107

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 113

Shoppers Non-Profit Retail Shipping 113

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. This is “AI for the rest of us.”

Shoppers 114

Shoppers User-Generated New Technology Price 114

Sachs Marketing Group

OCTOBER 2, 2024

Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases. Create holiday-themed content, such as blog posts, videos, and social media posts, that showcase your products or services in a festive light.

Customer 97

Customer Retail eCommerce Shoppers 97

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 126

Gen Z Branding Retail Content Placement 126

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Martech

MARCH 27, 2025

Syndigo released a Product Experience Cloud for Brands, an AI-native platform that centralizes product data, enables syndication across business channels, and provides real-time performance analysis. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights. Processing.

Transform 79

Transform Shoppers Retail User-Generated 79

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year. Processing.

Shoppers 68

Shoppers Retail Price Promotion 68

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. spend $200+), and 37.3% based shops.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Hubspot Marketing

DECEMBER 6, 2024

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. Michael Graves Design has baked accessibility and inclusion into its product offerings. Thus the mission and purpose of the brand is fulfilled with the actual product the brand produces.

Communications 113

Communications Branding Shoppers Fashion 113

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 139

Gen Z Product Retail Millennials 139

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 78

Retail Shoppers User-Generated Customer Journey 78

Search Engine Land

AUGUST 28, 2024

As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Next to the campaign report, a product ID report and category report are also valuable. Start in November to capture those early bird shoppers. Take the fashion industry. Or consider travel.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Neil Patel

JUNE 21, 2021

When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences.

Promotion 136

Promotion Shoppers Non-Profit Advertisers 136

illumin

MARCH 27, 2025

Starting this Spring, a streamlined checkout will direct shoppers to the advertisers website to complete their purchase. Coming also this Spring, Meta will introduce the ability for advertisers to request emails before sharing promo codes in promotion ads, helping businesses strengthen customer connections.

Shoppers 66

Shoppers User-Generated Retail Advertisers 66

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Shoppers Shipping 145

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Greg Brunk , Head of Product at MetaRouter, notes that RMNs have a unique ability to deliver on performance criteria and help tell the story of your ads to leadership. Gather first-party data.

Retail 76

Retail Customer Shoppers Advertisers 76

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. Heres how: Viral Discovery: TikToks algorithm curates highly engaging and personalized content, making it easy for beauty and CPG products to go viral.

Branding 52

Branding Shipping Transform Shoppers 52

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertising Advertisers 103

Customers.ai

JANUARY 2, 2025

Browsing a product? Post-Purchase Upsells : Suggest complementary products or encourage repeat purchases right after checkout. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Thats where trigger-based email marketing comes in. Abandoning a cart? Leaving a 5-star review?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Vertical Response

SEPTEMBER 8, 2024

For instance, Athletic Greens effectively highlights product benefits in their subject lines, while Cuisinart’s “Pssst…we have a question for you” demonstrates an engaging approach. Leverage Purchase History Utilizing past purchase data allows marketers to recommend products that align closely with individual consumer preferences.

Email Marketing 105

Email Marketing Marketing Marketers User-Generated 105