Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Streamlined. Limited budget? Processing.

Transform 127

Transform CMO Marketing Marketers 127

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 121

Transform Branding Retail Communications 121

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. This simple technique allows me to create less and promote my creations more. There’s no risk and all learning.

Product 103

Product User-Generated Transform Energy 103

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 118

eCommerce Transform CRM Price 118

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

NOVEMBER 20, 2024

For example, a single marketer can identify high-value customers and instantly deploy personalized product recommendations, driving immediate revenue without needing a dedicated data analyst. Imagine a campaign manager who can quickly design graphics for an email campaign during a product launch, without waiting for a designer.

Customer 129

Customer Transform Customer loyalty Marketing 129

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself.

Transform 116

Transform Customer loyalty Customer Journey Marketing 116

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 123

Transform Customer Education Management 123

Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth.

Transform 104

Transform CRM Analytics eCommerce 104

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. What’s emotion got to do with it?

Customer 137

Customer Branding Customer loyalty Transform 137

Martech

JULY 16, 2024

Furthermore, loyalty programs deepen the customer-brand relationship by rewarding continued support, which builds trust and encourages customers to explore new products. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 111

Transform Customer loyalty Fashion Promotion 111

Martech

NOVEMBER 6, 2024

Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. Stories following the “Hero’s Journey” and “Redemption Arc” create a transformational narrative, increasing comment interaction by 17%. and again between 12 a.m. –

PR 135

PR Transform Target Market Content Marketing 135

Marketing Insider Group

MARCH 10, 2025

Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Automated reminders, special promotions, and follow-up emails keep customers engaged, reinforcing brand loyalty. A growing business requires a CRM that evolves with customer expectations.

Transform 66

Transform CRM Customer Analytics 66

Martech

OCTOBER 11, 2023

Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. While Bard may eventually head to the Google Graveyard , it offers a lot of tools and extensions with other Google products.

Transform 134

Transform SEO Thought Leadership User-Generated 134

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? People still want great products, fair prices, convenient access, and compelling reasons to buy. Your product stands out. Check out what happens when the 4 Ps aren’t aligned: Scenario What might happen Great product. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Vertical Response

DECEMBER 21, 2024

Utilizing behavioral data to send tailored product recommendations based on browsing history soared engagement levels. Demographically tailored dynamic content shows different offers or products based on customer characteristics. This approach transformed our email marketing campaigns, making them more impactful and profitable.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Martech

APRIL 16, 2025

To do that, Salesforce is bringing AI agents to its Tableau platform through a product called Tableau Next, which launched this week. Tableau Next will help automate repetitive tasks like cleaning, transforming and visualizing data, the company said. Generally available in 2025.

Transform 103

Transform Analytics User-Generated Promotion 103

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 125

Customer Transform Customer Journey Marketing 125

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Marketing Insider Group

JULY 30, 2024

Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information. For instance, if a customer indicates they are interested in eco-friendly products through a survey, the brand knows this preference is genuine and can confidently act on it.

Transform 126

Transform CRM Communications Management 126

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Creating engaging imagery. His humility.

Transform 130

Transform Analytics User-Generated Education 130

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Martech

APRIL 17, 2025

This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. This product combines NIQs consumer data, innovation database and predictive models with AI to simulate human reactions for idea screening. CleverTap acquired rehook.ai, a startup offering promotions automation.

Transform 109

Transform User-Generated eCommerce Advertisers 109

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. The result?

Customer 117

Customer Food Transform Health 117

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. Educate Demo your product in action, showing real-world applications and benefits, not just features. Let performance not assumptions guide your production choices. Processing.

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Together they created a virtual factory, a digital twin of BMW’s production facilities.

Transform 125

Transform Promotion Management Product 125

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform 84

Transform Marketing Marketers Energy 84

Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. PATTERN’s approach to solving this is supported by Insider’s InStory solution, which offers personalized product discovery for the social media generation.

Retail 59

Retail Transform Customer User-Generated 59

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform 116

Transform PR Product User-Generated 116