Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 130

Retail Shoppers Transform Advertisers 130

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They can have “helpful and nuanced” conversations with shoppers looking for products, and make suggestions based on a shopper’s preferences. Get MarTech! In your inbox.

Retail 133

Retail Shoppers CRM Analytics 133

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 116

Retail Shoppers Management Branding 116

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 120

Retail Customer Product Marketers 120

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. The importance of social media in UK retail has only grown. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers. The latest data indicates a notable surge in its use.

Retail 101

Retail Shoppers User-Generated Customer Journey 101

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Retail 124

Retail Transform PR Shoppers 124

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 94

Retail Shoppers Advertisers Advertising 94

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 97

Retail Shoppers Marketers Marketing 97

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. With that in mind, here’s how I think retailers should begin integrating AI while also being mindful of its potential pitfalls.

Retail 109

Retail Gen Z Customer Millennials 109

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. It published an article on AI and retail over four years ago.

Product 119

Product Retail Email Marketing Marketing Strategy 119

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail 84

Retail SEO Shipping Food 84

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Shipping Finance Price 112

illumin

AUGUST 13, 2024

Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Register today !

Retail 105

Retail Advertisers Advertising Analytics 105

Jeff Bullas

FEBRUARY 21, 2023

AI can also help to improve product quality by identifying defects in real-time and alerting workers to take corrective actions. Retail Industry The retail industry is another sector that is expected to be disrupted by AI. With the use of AI-powered algorithms, retailers can improve their supply chain and inventory management.

Transform 273

Transform Logistics Manufacturing Retail 273

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product 131

Product Pharmaceutical Manufacturing Shipping 131

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce 126

eCommerce Customer Retail Transform 126

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 136

Direct Mail Retail Gen Z Logistics 136

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

SmartBrief - Marketing

JULY 16, 2024

So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products. The post 5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution appeared first on SmartBrief.

Retail 104

Retail Advertisers Advertising Branding 104

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This should make it easier for customers to find products nearby. Key updates: Shopping trends insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertisers 133

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. I just stood in our living room explaining why I created the product and how to use it. It took us about six months to catch production up with demand.

Product 120

Product PR Manufacturing Retail 120

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023.

eCommerce 129

eCommerce Shoppers Retail Analytics 129

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. However, some of these same product categories were in big demand during Prime Day. A full $7 billion of sales went through mobile devices, marking an 18.6%

eCommerce 130

eCommerce Retail Shoppers Health 130

Hubspot Marketing

NOVEMBER 13, 2024

Image Source Retailer Farm Rio takes a similar approach. Smart brands demonstrate to the LGBTQ+ community that they are seen, supported, and belong all year long, rather than just with PRIDE month limited edition products and rainbows. The brand even goes as far to showcase gender diversity in the models using the products.

eCommerce 120

eCommerce Retail Food Price 120

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 128

Retail CMO Customer Journey Shoppers 128

Hubspot Marketing

JULY 22, 2024

Source: GoPuff Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If If you walk into almost every major retail chain grocery store in the US, there would be at least one product that we designed, if not two.” And it worked.

Food 110

Food Branding Transform Retail 110

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%).

CMO 173

CMO Finance B2C Marketers 173

Martech

DECEMBER 9, 2024

Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals. r/VideoEditing) or Facebook groups dedicated to video production for tips, feedback, and inspiration. Channels to use: Website: Embed videos on product pages.

User-Generated 112

User-Generated Retail Video Marketing Management 112

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertisers 126

Advertisers Advertising Retail eCommerce 126

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Law 119

Law Transform Retail Manufacturing 119

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 131

Retail User-Generated Price Product 131

SMEI

DECEMBER 20, 2022

Personalized recommendations: AI can analyze a customer’s previous purchases or browsing history and use that information to make personalized product or content recommendations. This can include ads for products or services that the customer is most likely to be interested in based on their previous interactions with a brand.

Transform 51

Transform Marketers Marketing Manufacturing 51

Martech

NOVEMBER 21, 2024

AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6 How AI provides the assists.

Retail 117

Retail Shoppers Customer Product 117

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. Statista , 2023) The total revenue of online retail in Asian countries totaled 1.7

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Businesses Grow

AUGUST 26, 2024

Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time. Retailers leverage their private first-party data to offer brands ad opportunities with engaging (and even interactive) messaging. I think this is beautiful and elegant.

Retail 114

Retail Marketers Marketing Education 114

Martech

OCTOBER 17, 2023

This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy. This approach unifies product, channels and monetization in a single system and focuses on compounding growth rather than linear growth. how many of your products were sold).

Manufacturing 133

Manufacturing Customer Acquisition Retail User-Generated 133