Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 112

Product Shipping Finance Price 112

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertising 120

Advertising Advertisers Price Search Marketers 120

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Product tagging. Creators can also pin specific products to highlight them during live streams. Post only feeds.

Product 121

Product Promotion Branding Search Marketers 121

Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

Product 132

Product New Technology Advertising Advertisers 132

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Search Engine Land

MARCH 13, 2024

These updates include: Notifying creators when issues prevent tagged products from being displayed. Tagged product issues. YouTube now notifies users if their tagged products are not displayed due to an error or issue. YouTube now notifies users if their tagged products are not displayed due to an error or issue.

Product 112

Product Management Search Marketers Marketing 112

Search Engine Land

SEPTEMBER 20, 2024

Dig deeper: How to reach new audiences with multi-platform search advertising Get the newsletter search marketers rely on. For example: If you’re remarketing from a product page, you could simply offer a coupon code to drive conversions. Targeted keywords: Ensure your targeted keywords are present throughout each product.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

DECEMBER 6, 2024

The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform 109

Transform Search Marketers Management Customer 109

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare. Processing.

SEO 124

SEO Analytics Product Advertising 124

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Product martech practitioners can play central roles in evaluating potential solutions and platforms that marketing and IT are considering. For instance, working in marketing or IT can lead to such a team.

Place 110

Place Management Product Search Marketers 110

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 123

Non-Profit Customer Journey User-Generated SEO 123

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 128

Law Education Digital Marketing SEO 128

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. Here’s why every business should focus more on their blog during a time when AI continues to rule search and attention spans get smaller and smaller. That much is obvious. Processing.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Search Engine Land

AUGUST 13, 2024

If Google is broken up, it will undoubtedly impact all search marketers. is also considering some “less severe options”: Prohibiting Google from forging default search agreements, like the $19 billion it paid Apple. Somehow limiting Google from gaining an “unfair advantage in AI products.”

Law 119

Law Advertising Advertisers SEO 119

Search Engine Land

JULY 25, 2024

Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Search Engine Land

SEPTEMBER 12, 2024

.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens.

Retail 123

Retail User-Generated Price Product 123

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. Get the newsletter search marketers rely on. Line those up sooner in the season. Processing.

SEO 98

SEO Shipping Retail PR 98

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. The marketer’s dilemma: Experiment or wait for integration? For Perplexity, will it emerge as an AI winner, or will Google put it out of business by building its unique functionality into search?

Transform 121

Transform B2C CMO New Technology 121

Martech

AUGUST 6, 2024

Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. However, with companies like OpenAI and Microsoft also developing versions, likely someone will soon get it right.

Advertising 132

Advertising Advertisers Non-Profit Transform 132

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Dig deeper: 6 guiding principles to leverage AI for SEO content production 6. Get the newsletter search marketers rely on. Discover missing topics. So much more. Processing.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

JULY 23, 2024

Technical knowledge is still required with AI-assisted, on-page SEO tasks like generating product descriptions or alt text at scale. Dig deeper: 6 guiding principles to leverage AI for SEO content production Get the newsletter search marketers rely on. How much data helps or harms AI, and how much curation is needed?

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But the company had changed.

B2C 92

B2C Retail Customer Journey Advertising 92

Marketing Insider Group

JULY 22, 2024

Browsing Multiple Product Pages: Navigating through different product pages within a single session shows interest in your offerings. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Search Engine Land

SEPTEMBER 20, 2024

Here’s what that looks like: Link to script: Google Ads Script – Performance Max Non-Converting Search Term Alerts Get the newsletter search marketers rely on. Script 2: Disapproved products alerts Let’s say you’ve been running a successful Performance Max campaign for a few weeks. Business email address Sign me up!

Non-Profit 81

Non-Profit Product Search Marketers Marketers 81

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

AUGUST 8, 2024

Explains value: These ads tout the product/solution in some way and drive directly to a declared intent page on your website. Here are a few ways AI can speed up creative production: Brainstorming preliminary ideas. Get the newsletter search marketers rely on. Product reviews. Storyboarding. Change aspect ratio.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ.

SEO 116

SEO User-Generated Communications Place 116

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Most businesses have an “ideal customer,” or someone for whom their product or service is designed (e.g., Michelob Ultra is made for beer drinkers who are calorie-conscious). Processing. See terms.

Advertising 80

Advertising Advertisers Health eCommerce 80

Search Engine Land

OCTOBER 2, 2024

For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Capture the keywords and phrases they use to describe your products or services. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

User-Generated 87

User-Generated Analytics Advertising Advertisers 87

Search Engine Land

JULY 22, 2024

Get the newsletter search marketers rely on. Ad copy, creative and product An ad should urge people to take action. Audience and messaging personalization A brand can only expect many keywords to resonate strongly with its products, and that is OK. If your product is average, it only fuels branding discussions.

Price 96

Price eCommerce Customer Journey Copywriting 96

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Ad position: Where your ad appears on the search results page.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Search Engine Land

AUGUST 9, 2024

Product line While these are usually smaller segments, I like to monitor large, top-priority product lines to ensure that drops do not impact their traffic. Setting up this segment helps to rule out issues for key product lines quickly. The root cause was that the pages were caught in duplicate content filters. Processing.

SEO 84

SEO Manufacturing Health eCommerce 84

Search Engine Land

SEPTEMBER 9, 2024

All of them have a search box. All of them might be platforms users use to search for information, people, brands and products. Get the newsletter search marketers rely on. YouTube has been growing as a social network and search engine for years. Business email address Sign me up! Processing.

User-Generated 98

User-Generated Branding Analytics Product 98