Search Engine Land

SEPTEMBER 14, 2023

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Get the daily newsletter search marketers rely on.

Product 132

Product New Technology Advertising Advertisers 132

Backlinko

OCTOBER 16, 2024

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. This means there’s plenty of room for growth in SEO jobs. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO 97

SEO Search Marketers CMO Marketing 97

Martech

OCTOBER 31, 2024

Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Martech

DECEMBER 6, 2024

The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform 119

Transform Search Marketers Management Customer 119

Search Engine Land

OCTOBER 1, 2024

March 2022 : They launched product grids that show products directly. June 2022 : They started testing search filters on the left sidebar. January 2024: Now, they show five product grid results instead of four. September 2024: They began to integrate product results in AI Overviews. Product descriptions.

Retail 124

Retail eCommerce SEO Price 124

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Product martech practitioners can play central roles in evaluating potential solutions and platforms that marketing and IT are considering. For instance, working in marketing or IT can lead to such a team.

Place 119

Place Management Product Search Marketers 119

Martech

MAY 17, 2024

There is no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. This is why, by 2002, the company had an 80% search market share.

Advertising 130

Advertising Advertisers Price Search Marketers 130

Search Engine Land

MARCH 7, 2024

With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. Alternatively, you have the option to showcase all products within a single campaign.

Advertising 117

Advertising Advertisers Retail Product 117

Search Engine Land

SEPTEMBER 20, 2024

Dig deeper: How to reach new audiences with multi-platform search advertising Get the newsletter search marketers rely on. For example: If you’re remarketing from a product page, you could simply offer a coupon code to drive conversions. Targeted keywords: Ensure your targeted keywords are present throughout each product.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Law 137

Law Manufacturing Search Marketers Advertising 137

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare. Processing.

SEO 124

SEO Analytics Product Advertising 124

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 131

Non-Profit Customer Journey User-Generated SEO 131

Search Engine Land

APRIL 9, 2024

Product image creation. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. Hyper-realistic product representation: This system uses Gemini 1.5

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

FEBRUARY 21, 2024

Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Pinterest is expanding its original content to strengthen its position as a product discovery platform. ” Get the daily newsletter search marketers rely on. Why video matters. Why we care.

Entertainment 123

Entertainment Search Marketers Product Branding 123

Search Engine Land

SEPTEMBER 5, 2023

Get the daily newsletter search marketers rely on. However, Meta CEO Mark Zuckerberg hinted in 2018 when he appeared before the US Senate that such a product could be on the horizon. That would be a paid product.” Establish a level playing field for businesses. SUBSCRIBE See terms. What has Meta said? Deep dive.

Advertising 132

Advertising Advertisers Search Marketers Product 132

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. In addition, Google pays Apple advertising revenue – which is one of the search engine’s biggest costs. Justice Department.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Martech

MAY 8, 2024

According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” (A Google makes it nearly impossible for search marketers to “identify poor-matching queries” using negative keywords.

Advertising 123

Advertising Advertisers Price Search Marketers 123

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. The marketer’s dilemma: Experiment or wait for integration? For Perplexity, will it emerge as an AI winner, or will Google put it out of business by building its unique functionality into search?

Transform 129

Transform B2C CMO New Technology 129

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics. However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Land

OCTOBER 24, 2023

Is Google testing placing ads between organic search results? Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. ” Get the daily newsletter search marketers rely on.

Real Estate 139

Real Estate SEO Advertising Advertisers 139

Search Engine Land

JANUARY 19, 2024

However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. What LinkedIn is saying.

User-Generated 114

User-Generated Price Promotion Advertising 114

Search Engine Land

FEBRUARY 5, 2024

Traditional vs. dynamic SEO metrics Dynamic metrics offer a more nuanced and timely understanding of SEO performance, complementing the static benchmarks: Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 123

SEO User-Generated eCommerce Customer Journey 123

Search Engine Land

MARCH 1, 2024

The rollout is expected to take just over seven weeks, with completion for all production Google Ads accounts by April 30. ” Get the daily newsletter search marketers rely on. Unpausing ad groups. If this change affects your ads, you can turn them back on if needed. You can always get it back.

Advertising 132

Advertising Advertisers Search Marketers Branding 132

Search Engine Land

JUNE 21, 2024

However, search marketers remain unimpressed with GA4 – many of them still absolutely hate GA4. Publisher or other product integrations (e.g. This transition marks a significant shift in Google’s analytics offerings, with GA4 designed to be more privacy-focused and adaptable to future changes in technology and regulations.

Analytics 124

Analytics Advertising Advertisers Search Marketers 124

Search Engine Land

SEPTEMBER 18, 2023

” Get the daily newsletter search marketers rely on. Google Ads Product Liaison officer Ginny Marvin said: "This is a relatively new indicator that may appear when the system determines the campaign can get more conv value at a similar ROAS or convs at the target CPA with a value-based bidding strategy.

Advertising 140

Advertising Advertisers Digital Marketing Search Marketers 140

Search Engine Land

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Ads with product tags expansion. ” Get the daily newsletter search marketers rely on. Reminder ads. in conversions.

Shoppers 115

Shoppers Advertising Advertisers eCommerce 115

Search Engine Land

SEPTEMBER 1, 2023

As new features are deployed, structured data can provide sites with the edge needed to effectively and efficiently communicate with search engines, Zoromski explained: “I want to highlight here that Google is continuing to test and implement search changes, relying more on information scraped from sites. SUBSCRIBE See terms.

SEO 139

SEO Communications Promotion Management 139

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Search Engine Land

SEPTEMBER 19, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. What are search ads?

Price 142

Price User-Generated Advertising Advertisers 142

Search Engine Land

NOVEMBER 20, 2023

Assets with products or services that do not match the specified location. Get the daily newsletter search marketers rely on. Locations that will not be allowed as Location assets include: Locations that are closed Locations that are not recognized by Google Locations that do not match the business running the ad. Why we care.

Search Marketers 123

Search Marketers Product Marketing Marketers 123

Search Engine Land

FEBRUARY 27, 2024

These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites through the Search Partner Network – including sites containing pornographic, sanctioned and pirated content. Get the daily newsletter search marketers rely on.

Advertising 131

Advertising Advertisers Place Search Marketers 131

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. This helps us redefine platforms we typically may not associate with search advertising.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. Get the daily newsletter search marketers rely on. It’s not solely for low-priced or mid-priced products. SUBSCRIBE See terms.

Affiliate Marketing 135

Affiliate Marketing Food Price Health 135

Search Engine Land

FEBRUARY 16, 2024

Jeremy Stoppelman, Yelp’s co-founder and chief executive officer, said in a statement: “Looking ahead, we’re increasing our focus on our Services categories in 2024 as we execute on a robust product roadmap to build Yelp into the best place for consumers to connect with trusted service pros and drive more quality leads to advertisers.”

Retail 111

Retail Advertising Advertisers Place 111

Search Engine Land

FEBRUARY 22, 2024

Pallavi Naresh, Group Product Manager, Google Ads, said in a statement: “Performance Max campaigns serve across all of Google’s ad inventory, unlocking more opportunities for you to connect with customers.” ” Get the daily newsletter search marketers rely on. Why we care. What Google is saying.

Advertising 127

Advertising Advertisers Search Marketers Management 127