Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform 110

Transform User-Generated SEO Digital Marketing 110

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Google is developing a UGC-prominent search feed with Perspectives.

User-Generated 105

User-Generated SEO Education Promotion 105

Marketing Insider Group

JULY 22, 2024

Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

Advertisers 132

Advertisers Advertising Non-Profit Transform 132

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform 113

Transform User-Generated SEO Communications 113

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 123

Non-Profit Customer Journey User-Generated SEO 123

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens.

Retail 123

Retail User-Generated Price Product 123

Search Engine Land

SEPTEMBER 27, 2024

However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. Get the newsletter search marketers rely on.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketers 130

Search Marketers Real Estate eCommerce Marketers 130

Search Engine Land

AUGUST 12, 2024

Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users. Follow along and check off each step as you go to create content that both search engines and readers will love. What does their journey look like?

SEO 115

SEO User-Generated Place Market Research 115

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Search Engine Land

OCTOBER 2, 2024

Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Get the newsletter search marketers rely on.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.

Search Marketers 136

Search Marketers User-Generated SEO Advertisers 136

Search Engine Land

JULY 23, 2024

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. Currently, generative AI bridges a gap by producing working functions when given detailed prompts. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results.

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. Business email address Sign me up! Processing. See terms.

Price 85

Price User-Generated eCommerce Retail 85

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. What is ChatGPT search?

Gen Z 134

Gen Z Transform Millennials User-Generated 134

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Search Engine Land

SEPTEMBER 9, 2024

Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Earn badges : The navigation app Waze creates a hierarchy of users based on points. Get the newsletter search marketers rely on. Processing.

User-Generated 84

User-Generated SEO Education Branding 84

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Instead of costs going down as production increases, they are going up. launched Simpli.fi

Non-Profit 112

Non-Profit Direct Mail eCommerce User-Generated 112

Search Engine Land

SEPTEMBER 9, 2024

How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. All of them have a search box. Typical social media sites have their own data sets largely based on users’ content.

User-Generated 98

User-Generated Branding Analytics Product 98

Search Engine Land

SEPTEMBER 13, 2024

AI image generators Remember I said big companies have creative directors, photographers and artists at their beck and call? With AI image generators, you can now have all these, too. Right now, two types of sites are becoming widely used to generate images from text. How in the world does AI generation work?

Law 106

Law User-Generated Education SEO 106

Neil Patel

JANUARY 19, 2022

Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing?

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Martech

NOVEMBER 22, 2024

Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status. Google called this a “wildly overboard proposal” in a blog post , arguing the proposal would: Compromise product quality. Endanger user privacy. Chill AI innovation. Why we care.

User-Generated 112

User-Generated CMO Advertisers Advertising 112

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. Get the newsletter search marketers rely on.

SEO 93

SEO Transform Automobile Real Estate 93

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. In addition, shy kids is a Toronto-based production company. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Orbit Media Studios

OCTOBER 30, 2024

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP).

SEO 107

SEO Branding User-Generated PR 107

Search Engine Land

NOVEMBER 1, 2023

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. as well as users of the Google and YouTube apps on Shopify. Why we care.

Product 116

Product User-Generated Advertising Advertisers 116

Search Engine Land

DECEMBER 19, 2023

Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. SGE is a huge coming shift in Google Search.

Product 111

Product Fashion User-Generated Price 111

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This results in wasted spend.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. Dig deeper: Keyword difficulty in SEO guide: Everything you need to know Get the newsletter search marketers rely on.

SEO 106

SEO Transform Education User-Generated 106