Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Set Up

JANUARY 30, 2025

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Do you need help with branding, social media, content creation, shopper marketing, or something else?

Shopper Market 59

Shopper Market Shoppers Communications Marketing 59

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Shoppers 138

Shoppers Retail Shopper Market Price 138

Martech

APRIL 20, 2023

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. That means many customers are looking for products without a specific brand in mind.

Shoppers 113

Shoppers Retail Customer Journey Shopper Market 113

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. BOX AD GOES HERE. Balancing risk and reach: The brand safety dilemma. Do you know where your clicks are coming from?

Shopper Market 113

Shopper Market Retail Shoppers B2C 113