Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Client Priority #4 | Shopper Market Triumph The demand for shopper marketing tripling over the years means there is a growing emphasis on enhancing the consumer purchasing experience at the point of sale.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 123

Shoppers Shopper Market Millennials Retail 123

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Hubspot Marketing

JULY 10, 2023

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1. Wave 1 Wave 2 Wave 3 Who?

Customer 101

Customer Transform User-Generated Retail 101

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Retail media is just kicking off.

Retail 52

Retail Shoppers Transform Gen Z 52

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76