SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Retail media is just kicking off.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 118

Shoppers Shopper Market Millennials Retail 118

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 138

Digital Marketing Advertising Advertisers Shopper Market 138

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Hubspot Marketing

JULY 10, 2023

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Saving time Adding value to processes Transforming processes Right now, we’re still solidly in the midst of Wave 1. Wave 1 Wave 2 Wave 3 Who?

Customer 86

Customer Transform User-Generated Retail 86