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Post-Holiday Power Moves: Meta Retargeting Strategies to Bring Back Your Black Friday Shoppers

Customers.ai

That means now is the time to use smart retargeting strategies to turn those window shoppers into buyers and keep the momentum rolling through the holiday season. Stick with me and I’ll show you exactly how to bring these ready-to-buy shoppers back, convert them, and start 2024 strong. Abandoned Cart Shoppers: Customers.ai

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Salesforce: Shoppers are saving their big moments for later in 2024

Martech

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

The key to RMN’s success is how interactions with brands can enhance the shopper experience. Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages.

Shoppers 122
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

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Marketing Your Amazon Store: Techniques to Increase Visibility & Sales

Aspiration Marketing

A sizable portion of internet shoppers start their item searches on Amazon. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales. Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination.

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This week’s AI product releases: Google adds generative to ads and more

Martech

We usually only cover AI-powered martech products that are available to use now. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. This feature is currently free to all new Constant Contact customers for a limited time. Get MarTech!

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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

It’s not because your products aren’t amazing (they are). Think personalized product recommendations or localized promotions that make visitors feel like your store was built just for them. It reassures shoppers they’re making a good decision, answers silent doubts, and gives them the confidence to move forward. Let’s fix that.

eCommerce 105