Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Hubspot Marketing

JULY 19, 2024

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. Some retail brands have stopped ‘othering’ shoppers who need a larger size by eliminating the "plus-sized" label from the shopping experience.

Customer 124

Customer Food Shoppers Retail 124

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. On that day, discounts are expected to hit 30%. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6 Why we care.

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. Want to stand out?

Branding 102

Branding Shoppers Promotion Product 102

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. Using natural language, customers get product recommendations from agents and check out conversationally. Provides each item in the cart with its own record of shopper fulfillment preference (such as BOPIS).

Retail 127

Retail Shoppers Shipping Promotion 127

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift.

Market Research 129

Market Research Shoppers CMO Retail 129

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Example : Nike has already integrated AR into its mobile app, allowing consumers to scan products in-store and visualize how they would look in different environments or on their bodies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

JULY 18, 2024

retail sites across 18 product categories. However, some of these same product categories were in big demand during Prime Day. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” billion in U.S. online sales this year.

eCommerce 124

eCommerce Retail Shoppers Health 124

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Vertical Response

OCTOBER 6, 2024

A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. But how do you cut through the noise and connect with customers effectively?

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach. Pricing : Paid plans start at $149/month to get AI sentiment analysis.

Price 118

Price Thought Leadership Transform User-Generated 118

Backlinko

JANUARY 24, 2025

The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. It provides links only to popular products and categories. By limiting the options to these key choices, it avoids overwhelming shoppers.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 116

Branding Gen Z Energy Shoppers 116

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 131

Gen Z Branding Retail Content Placement 131

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch?

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! The news came at the NRF event in New York this week. Processing.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 115

Shoppers User-Generated New Technology Price 115

Martech

JANUARY 7, 2025

The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. Holiday shoppers arent just purchasing with the holidays in mind, so these trends apply year-round.

eCommerce 112

eCommerce Shoppers Price Retail 112

Search Engine Land

JULY 12, 2024

Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Customers can ask questions about products, comparisons and buying considerations. Rufus offers: Product recommendations and comparisons. The AI can provide suggestions for specific tasks or projects.

Transform 87

Transform Customer Shoppers Fashion 87

Martech

SEPTEMBER 4, 2024

Only 60% of brands post product reviews, but 79% of consumers will read them. Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). Conversely, brands are offering things that consumers don’t seem to care much about. The influence gap.

eCommerce 106

eCommerce Shoppers Marketing Automation Platform Price 106

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year. Processing.

Shoppers 70

Shoppers Retail Price Promotion 70

SmartBrief - Marketing

AUGUST 21, 2024

This purpose has been the cornerstone of Hallmark’s success, extending beyond greeting cards to include a wide range of products and experiences that resonate with millions of fans. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Transform 98

Transform Shoppers Retail Price 98

Martech

AUGUST 1, 2024

last year as more advertisers took advantage of retailers’ deep connection with shoppers. Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. Why we care.

Retail 114

Retail Shoppers Advertisers Advertising 114

Martech

NOVEMBER 21, 2024

billion global shoppers, 1.6 AI will augment the digital shopping experience, not just through tailored product recommendations but also with AI agents, effectively doing the consumer’s shopping for them. Salesforce’s predictions are based on an analysis of data from the Salesforce Shopping Index: 1.5

Retail 109

Retail Shoppers Customer Product 109

Martech

NOVEMBER 21, 2024

This allows retailers to answer shoppers’ questions about products. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 112

Law Transform Retail Manufacturing 112

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. spend $200+), and 37.3% based shops.

eCommerce 92

eCommerce User-Generated Shoppers Entertainment 92

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

OCTOBER 1, 2024

Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. It includes Sponsored Products, Sponsored Brands and Sponsored Display, using shopper data and AI to optimize ad placements with little advertiser input.

Branding 124

Branding Advertisers Advertising Retail 124

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 121

Gen Z Millennials User-Generated Shoppers 121

Customers.ai

DECEMBER 19, 2024

The product you know and love is leaps and bounds ahead of where it was just 12 months ago. With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like theyre brand-new, a lot of returning shoppers were slipping through the cracks. Repeat shoppers? As a founder, its always a hard answer.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85