Remove Product Remove Shoppers Remove User-Generated
article thumbnail

Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 118
article thumbnail

How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

When consumers search for products online, they might find hundreds or even thousands of options. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. These solutions typically combine semantic search with traditional keyword matching to interpret user queries more effectively.

Customer 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

Product 111
article thumbnail

28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Starts at $15/user/month.

Price 118
article thumbnail

How to master social media for retail in the UK

Sprout Social

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 121
article thumbnail

Instagram shopping: How to get set up and start making sales

Hootsuite

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

eCommerce 104
article thumbnail

How AI is changing the rules of web traffic

Martech

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 132