Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

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Social Media Marketing Gen Z Marketers Marketing 105

Social Media Examiner

OCTOBER 10, 2024

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? In this article, you'll discover a 5-step process for developing powerful B2B product positioning. This article was co-created by April Dunford and Michael Stelzner.

Product 141

Product Social Media Marketing Marketers Marketing 141

Jeff Bullas

MARCH 1, 2023

Pros MetaHashtags will not only provide you with hashtag suggestions, but it will also give you information on the hashtags that it generates for you, helping you to be an informed social media marketer and setting you up for success overall. Passions are crypto and growth hacking to help companies succeed online.

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Social Media Marketing User-Generated Price Analytics 321

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

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Social Media Marketing User-Generated Marketers Marketing 76

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. Leverage Pinterest as a search engine, not just social media. And it’s definitely not just for bloggers.

Product 108

Product User-Generated Transform Energy 108

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? The simple answer is yes — and I say this as both a marketer, consumer, and aspiring entrepreneur. Effective” really depends on your business goals and resources.

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Product User-Generated eCommerce Shipping 110

Martech

FEBRUARY 1, 2024

Augmented and virtual reality advancements allow users to evaluate products in situ , reducing purchase uncertainty. Brands can receive real-time feedback on the products and purchase experience directly from highly targeted audiences without the cost of surveys or focus groups. In your inbox.

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Social Media Marketing Gen Z User-Generated Marketers 142

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

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Social Media Marketing User-Generated Influencer Marketing Management 115

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

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Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

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Social Media Marketing B2C Whitepaper Marketers 125

Sprout Social

MARCH 12, 2024

Our focus is on the content that directly relates to our brand, products and the positive impact we hope to create for our current and potential customers and businesses everywhere.” The post Navigating social media marketing in an election year appeared first on Sprout Social.

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Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

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B2C Social Media Marketing User-Generated Entertainment 86

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

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Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

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Manufacturing Whitepaper Marketers Marketing 124

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

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Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Social Media Marketing User-Generated Food Branding 113

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. What is it telling you?

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Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

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Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app.

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Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Aspiration Marketing

AUGUST 5, 2024

Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and services.

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Customer Product Branding Social Media Marketing 253

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Organic Marketing Examples 1.

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Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan.

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Management Social Media Marketing Energy Analytics 117

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked.  Here's a guide to creating social media stock footage of your own.

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Social Media Marketing User-Generated Gen Z Thought Leadership 115

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Bottom line?

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Social Media Marketing User-Generated Education Customer 121

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

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Analytics Social Media Marketing Marketers Marketing 100

Sprout Social

SEPTEMBER 17, 2024

Coordinate with other marketing efforts Let’s say you’re launching a new product. When someone sees the ad, checks their email‌ or scrolls through Instagram, these efforts reinforce your message and strengthen your product launch. Thanks to their poll, question and quiz features, they’re also great for real-time engagement.

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Social Media Marketing User-Generated Branding Promotion 132

Businesses Grow

SEPTEMBER 30, 2024

Her business has been growing for 18 years, built on her reputation of quality products and personal attention. Marketing is often a personal decision. Go your own way I was an early adopter of social media marketing. Sometimes, you can’t just listen to the gurus. And I was a big rule-follower.

Social Media Marketing 113

Social Media Marketing Marketers Marketing Education 113

Sprout Social

JANUARY 21, 2025

Brand loyalty isnt built overnightit stems from great products, strong customer service, authentic values and sustained engagement. Organic social media is the key ingredient in bringing all of those pieces together. Social media listening is a critical strategy to find that perfect mix of trends and original content.

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Social Media Marketing User-Generated Fashion Promotion 126

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

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Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

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Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. Social media AI tools Want to streamline your social media workflow? Buffer: Create social media posts and ideas Buffer (hi! Pricing : Not listed.

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Price Thought Leadership Transform User-Generated 119

Social Media Examiner

MARCH 21, 2024

Wondering how to successfully launch a new product? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Looking for a proven framework to model?

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Product Marketing Marketing Strategy Product Marketers 141

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. A recent HubSpot survey of 500+ marketers found that 92% say user-generated content increases brand awareness of their products.

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Management User-Generated Entertainment Social Media Marketing 114

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

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