Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 111

Price Real Estate Promotion Food 111

Martech

OCTOBER 28, 2024

This way, marketers can ensure more accurate personalization and faster adaptation to customer needs. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. Imagine trying to accomplish something specific and using your product or service to do it. Instead, role play as the customer.

Customer 126

Customer Food Marketers Marketing 126

Martech

OCTOBER 24, 2024

Other findings: Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all.

User-Generated 122

User-Generated Marketing Mix Communications Advertising 122

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. This improves market segmentations, enables better-targeted marketing and informs product development decisions.

Market Research 115

Market Research Analytics Marketers Marketing 115

Jeff Bullas

JANUARY 30, 2023

They pride themselves on having an organic growth strategy, which gives users fantastic results that reflect their target market. The inability to input your exact target market may be problematic for some more niche accounts. When you start using the platform you are able to program it to reflect your target market.

User-Generated 323

User-Generated Price Target Market Management 323

Jeff Bullas

JANUARY 24, 2023

TokUpgrade doesn’t sell you followers that aren’t representative of your target market or demographic, they make sure that the followers you gain are the ones that will; Want to see you and be genuinely interested in your content and Will engage with your content. You can start growing your account from as little as $12.99.

Gen Z 338

Gen Z Price Target Market Customer 338

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name.

Analytics 128

Analytics Customer Journey CMO Marketers 128

Hubspot Marketing

AUGUST 20, 2024

You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Though humanity is productive and ever-evolving, individuals are often lazy. A curious product. Together, do these things appeal to the target audience?

Copywriting 115

Copywriting Marketers Marketing Food 115

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. A global social media marketing strategy enables you to clearly define your new audience. Establish a global social media marketing team There are many ways to build a social media team.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Buffer Marketing

AUGUST 7, 2024

Look out for signs of fake followers or engagement bots, and ensure the influencer’s audience aligns with your target market​ 2. This fictional representation of your ideal customer will guide you in selecting influencers whose audience matches your target market. 

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

SocialPilot

OCTOBER 14, 2024

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers.

Management 104

Management Food Place Customer 104

Hubspot Marketing

SEPTEMBER 30, 2024

Localization and Translation If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 137

Thought Leadership User-Generated Marketers Marketing 137

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Hubspot Marketing

NOVEMBER 19, 2024

B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. Usually, B2B products are more complicated.

Market Research 119

Market Research B2C Marketers Marketing 119

The CMO Survey

APRIL 24, 2024

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. It’s crunch time: eight weeks until your flagship conference.

Transform 114

Transform PR Event Marketing Target Market 114

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 100

Customer Food Transform Health 100

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Hubspot Marketing

DECEMBER 16, 2024

According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow. Of course, I can't forget how chatbots help marketers connect with consumers. All this can be done quickly and efficiently, and your customers will appreciate the swift action.

Marketing Strategy 111

Marketing Strategy Health Marketers Marketing 111

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Before you can start creating your marketing strategy, you need to determine what you want to achieve with it.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Buffer Marketing

NOVEMBER 25, 2024

Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences. In return, brands pay influencers a flat fee, sales commission, gifted products, or a combination of these. Source: IZEA Influencer marketing is worth the hype that surrounds it.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Promotion 115

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns.

eCommerce 99

eCommerce Price Transform CRM 99

Jeff Bullas

FEBRUARY 14, 2023

The app has shifted from being used by people in their personal capacity to commercial applications, where Instagram marketing has proven to be a roaring success. These users utilize their huge followings to persuade them to use certain products and services. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

SocialPilot

JANUARY 2, 2025

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Specifics of their Experience: Which products or services were involved?

Management 111

Management Customer Journey SEO Customer 111

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. Furthermore, loyalty programs deepen the customer-brand relationship by rewarding continued support, which builds trust and encourages customers to explore new products.

Transform 108

Transform Customer loyalty Fashion Promotion 108

Martech

FEBRUARY 5, 2025

Even more importantly, if their experiences with your company when theyre out-of-market dont build a memory structure, your brand isnt even in their thought process. Youre invisible to their consideration set when they move in-market. Just look at the research.

Thought Leadership 123

Thought Leadership Marketers Marketing Customer Journey 123

Lynton Web

JANUARY 2, 2025

Decision-makers like directors or C-level executives typically warrant higher scores than individual contributors, though this should be calibrated based on your specific sales process and target market. The prospect's department and functional role matter, too. The frequency and recency of visits matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 92

Health Customer Journey User-Generated Marketers 92

Marketing Insider Group

OCTOBER 1, 2024

Driving Customer Engagement and Personalization Data insights allow businesses to understand their customers on a deeper level, enabling personalized marketing, tailored product recommendations , and improved customer service. From there, companies can make informed decisions based on actual data rather than assumptions.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

OnDemand CMO

DECEMBER 18, 2024

What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. These bold marketing movesembracing AI, redefining your messaging, and focusing on efficiencyare the foundation for success in the year ahead. Theyre done with sales fluff. They want proof. They want transparency.

Transform 74

Transform Thought Leadership CMO Marketers 74

Hubspot Marketing

NOVEMBER 14, 2024

Many of her early-stage startup clients use below the line marketing tactics. A generic, broad message about your product that’s targeted to a very wide audience and sends people to your home page could get a lot of eyeballs and maybe some clicks, but likely won’t result in a conversion.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Hootsuite

DECEMBER 3, 2024

All of this can help guide your content strategy, brand voice , and even your product development process. Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. If not, you need to ask yourself some questions.

Analytics 98

Analytics CRM Price Key Performance Indicator 98

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. What information would help my target marketer do her job?

Transform 126

Transform Analytics User-Generated Education 126

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105