Hootsuite

MAY 31, 2023

Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. Examples of useful brainstorming prompts include: What type of content would engage my target audience? Repurposing content Looking to turn a white paper into an Instagram post?

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Consider Expanding Your Content Team.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Tell us a little bit about how you got into B2B marketing and what you like most about it.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

APRIL 19, 2021

Those challenges include: Identifying their target customers. Explaining what their products and expertise can do for those customers. Start by Identifying Your Target Customers. You might think that your product can make the entire world a better place. Do Keyword Research That Helps You Target New Prospects.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 86

Product Whitepaper Product Marketing Management 86

Hootsuite

FEBRUARY 18, 2020

These marketers say LinkedIn generates more than two times as many leads than other social channels. If they line up with your target market , it’s probably a good fit. Here are some more clickable options available across different platforms: Tag products in your Facebook Shop. Whitepapers 26%. Gated content.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

SEPTEMBER 17, 2019

With targeted content distribution strategies, your content will reach more people who need your products and services. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. I also share the results with vendors so they know how we performed. What do you think?

Whitepaper 113

Whitepaper Direct Mail Marketing Marketers 113

Rock Content

MARCH 14, 2024

Clear calls to action: tell them what to do next (subscribe, visit product page, contact sales). Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Offer lead magnets: Provide valuable downloadable resources like ebooks, white papers, or discount codes in exchange for user information.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Lack of results analysis.

Whitepaper 111

Whitepaper Market Research Brand Management Content Marketing 111

Marketing Insider Group

FEBRUARY 13, 2023

What Is B2B Marketing? B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business. For example, companies that sell SaaS , or software as a service, often target other organizations with B2B marketing.

B2C 137

B2C Whitepaper Marketing Marketers 137

Unbounce

JULY 6, 2020

Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer. They may be in love with your product or they could be cold and considering churning. Usually, they’re between seven and 30 days, depending on the product or service.

eBook 145

eBook Whitepaper CRM Place 145

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand. A copywriter may also compose web content or SEO material.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution. Optimization.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

DECEMBER 7, 2011

These campaigns reach out to your prospects at defined intervals, keeping your brand in front of them so they will think of you first when they need your products or services. Regardless, the most important thing is to be helpful, relevant, and have your content visible in the communities where your target market is spending time.

Whitepaper 99

Whitepaper Customer Content Marketing Communications 99

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey?

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Martech

FEBRUARY 28, 2022

Prospects go on your website in smaller numbers to look at your products or services. ” One way is to develop automations that use your target market, your sales team’s approach and your best-customer profile recognizing signals from each stage. Many factors influence intent.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

OnDemand CMO

NOVEMBER 15, 2022

Provide the ebook to people who opt-in by giving you their contact information, and you’ll gain access to a pool of people who are already interested in your industry and products. Plus, since ebooks are designed to be read on a screen, they are perfect for marketing to today’s omnichannel shoppers. . Whitepapers tend to be boring.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Marketing Insider Group

APRIL 14, 2020

Achieving a specific number of whitepaper or e-book downloads each month. The idea is not to create these personas out of thin air, but to research your current audience and target market so you can understand them better. The next step is to plan out your content marketing activities in a content calendar.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketing 145

OnPassive Marketing

JULY 13, 2022

Some of the most common types of content that you will need to include in your strategy are blog posts, case studies, infographics, and white papers. They can be helpful for potential customers who are looking for information about a specific product or service. Tips To Build A Successful B2B Content Marketing Strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Martech

MAY 12, 2022

I mean, my wife scrolls products endlessly on websites every night. Get the daily newsletter digital marketers rely on. You add their names to an ABM account tool, and surround them with ads and content that leads them to ungated pages with articles, white papers, webinar invites and the like in the hopes they will reach out.

Customer 108

Customer Whitepaper Email Marketing Shoppers 108

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. A shopping campaign allows you to promote your products in a much more visual way. Download our white paper on audience research for free today. This means increasing leads, conversions, and sales.

User-Generated 145

User-Generated Advertising Advertisers Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper. It’s about people selling to people,” he says. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Search Engine Land

JANUARY 17, 2024

Product or service pages. Build it out with product pages, landing pages and an About us page that clearly and attractively states who you are, your target audience and why they should choose you above the competition. Utilize diverse content types, including: Text. Visuals (images and infographics). Audio recordings.

SEO 114

SEO Branding Entertainment Whitepaper 114

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? B2B lead generation is the process of finding and attracting potential customers for your business-to-business products or services. This leads to missed chances, a stalled pipeline, and lower revenue.

CRM 52

CRM Price User-Generated Management 52

Marketing Insider Group

JANUARY 13, 2011

The interesting thing about the sub-headline of this article is that “talk to a customer&# could be the answer for any marketing dilemma: We need to re-design our website. We need to develop innovative new products. Our sales and marketing folks won’t align on a common objective. Talk to a customer! Rinse and Repeat.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. You can download the full ebook here !

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Content marketing is best for: Lead generation. Consider these social platforms for sharing content and building relationships with people in your target market: Facebook. Social media marketing is best for: Relationship building. SEO goes hand in hand with content marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

APRIL 29, 2016

This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.), For institutional investors, you likely know your target market very well.

Whitepaper 91

Whitepaper Thought Leadership CRM Retail 91

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Beyond standard metrics, consider creating specialized reports that track what type of content or offers generate the most qualified leads.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Marketing Insider Group

OCTOBER 25, 2021

Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise.

Thought Leadership 98

Thought Leadership eBook Whitepaper User-Generated 98

DIY Marketers

AUGUST 18, 2022

Market research is how you make sure that: You’re in an industry that wants what you’re selling. The market or target customer you want to buy your stuff wants to buy your stuff That the stuff you’re selling is priced accordingly That you’re selling your product through the best channels.

Market Research 109

Market Research Marketing Marketers Price 109

CXL

JUNE 16, 2022

Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market. Target audience. Marketing funnel. Where the campaign fits into your wider marketing and the customer journey (e.g., Your products or services, pricing, and details of owners and managers.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124