Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future. Dig deeper: Thought leadership: The human element your marketing needs Email: Business email address Sign me up!

Whitepaper 99

Whitepaper Thought Leadership B2C Marketing Automation Platform 99

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

Thought Leadership 116

Thought Leadership Price Whitepaper Marketing 116

Adobe Experience Cloud Blog

MARCH 16, 2017

Given the fast pace of channel proliferation and changing digital strategy priorities, it’s critical to build a marketing technology stack with scalable functionality and integrations to improve your productivity. Download our latest whitepaper, An IT Guide to Selecting an Enterprise-Ready Marketing Platform.

Whitepaper 120

Whitepaper Thought Leadership CRM Marketing 120

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Tiecas

JULY 15, 2024

Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. You’re competing against everyone who sells similar products and services, but you’re also competing against everyone who produces content of any type. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper?

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. ebooks, whitepapers).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Work with publishers who are syndicating your white papers on their sites.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketing 75

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion?

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

OCTOBER 14, 2015

And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. When considering partners, choose: A company with products that complement yours, something your potential customers may need anyway.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Welcome Software

NOVEMBER 11, 2024

AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research. Look for opportunities where AI can scale, automate, and take over repetitive tasks.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Adobe Experience Cloud Blog

MAY 13, 2009

After a 3-year stint selling technology, I started my own consulting business with a primary focus on shortening time-to-revenue on new product launches. The gap between Marketing and Sales was often so wide, that I was amazed that any product was successful. What matters is the customer -- not the product, service or solution.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product. What gives? I already told them no!

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. White Papers. Social Media. Newsletters.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

MAY 25, 2011

Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Mashable has a great article that lists these book sites. You can find these free chapters in our B2B Marketing Book Club.

Whitepaper 114

Whitepaper Thought Leadership Marketing Marketers 114

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Lets walk through the steps you need to get started.

Transform 87

Transform Marketing Marketers Gen Z 87

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Marketing Insider Group

JANUARY 20, 2025

Retail brands thrive in this space by aligning products with lifestyle preferencesfor instance, a fitness brand showcasing how its gear enhances workouts through aspirational, lifestyle-focused content. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone.

B2C 59

B2C Social Media Marketing Transform Whitepaper 59

Adobe Experience Cloud Blog

MARCH 26, 2012

The key is to present your information via numerous means, including articles, blog posts, eBooks, targeted email , FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers, and workbooks, to name a few. E nsure that your content can be easily found. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? Build thought-leadership and credibility. Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more. Easy and done. .

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? For example, by company size, lead source, channel, geographic areas, specific business units, or product lines. This gives you a solid basis for making the most productive marketing investments. You can pinpoint the impact of marketing investments on sales effectiveness and productivity.

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JULY 14, 2017

Crafting a marketing message about a consumer product will have a vastly different tone and style than writing a letter to engineers. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Many times.

Whitepaper 134

Whitepaper Thought Leadership Communications Product 134

Marketing Insider Group

JUNE 14, 2020

The major themes that emerge include tying content marketing efforts to business value, limited resources and internal tensions that hinder the content production process. Some marketers also struggle with building out a sustainable video content strategy that can product videos which can live and scale across multiple markets.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

JULY 16, 2013

Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution. You should choose late stage offers that help identify purchase intent, such as product demos, buyer’s guides, etc. Please share your thoughts/comments.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134