Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures. Higher win rate due to known customer behavior and product usage patterns.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 123

Transform CRM Analytics User-Generated 123

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may look like a simple Facebook group, a product forum, or a single, dedicated channel on Discord or Slack. The benefits aren’t always visible. Start small and simple and then scale.”

Management 142

Management Traditional Marketing Promotion Price 142

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. The AI tsunami isn’t comingit’s here.

Transform 127

Transform Traditional Marketing Education Branding 127

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 117

Analytics Product CMO Marketers 117

Martech

JANUARY 14, 2025

Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Transform 126

Transform CMO Marketers Marketing 126

Hubspot Marketing

AUGUST 26, 2024

Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use.

Marketers 121

Marketers Marketing Traditional Marketing Advertising 121

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketers 124

Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. When Gen Z researches a new brand, theyre not just interested in your latest flashy product.

Gen Z 105

Gen Z Millennials User-Generated Traditional Marketing 105

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

JULY 19, 2024

This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. However, their frame of reference might be different — they might not be as deeply immersed in the marketing world or understand the specific goals I am working towards.

Transform 115

Transform Information Technology Traditional Marketing Place 115

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 106

Customer Food Transform Health 106

Sprout Social

MARCH 28, 2025

Ideally, youd be able to test MVP versions of your new ideas before putting all your production resources toward a project. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO 116

CMO Transform Price Education 116

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketers 75

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. To cut through the noise, ensure every marketing effort contributes to sustainable, long-term growth.

Advertising 80

Advertising Advertisers Non-Profit Traditional Marketing 80

Sprout Social

APRIL 15, 2025

Our content isnt product-driven, its inspired by feelings and conversations about money everyday people have. People dont scroll social to discover financial services product announcements. Beyond that, Ive also made it clear to leadership that social isnt the place to talk about our product. So we dont create them.

Finance 76

Finance Law Education Entertainment 76

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Engagement.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Sprout Social

MARCH 27, 2025

Influencer recommendations and word-of-mouth marketing are factors fueling this growth. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing 86

Influencer Marketing Marketers Marketing User-Generated 86

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Example: We noticed youve been checking out [product].

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. Measure Content Marketing ROI Easily Using This Effective Approach. The Ultimate Content Marketing Guide.

Management 90

Management Product Traditional Marketing Content Marketing 90

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Let’s take a look at some traditional models as well as some newer frameworks.

Price 117

Price Marketers Marketing User-Generated 117

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Website: the hub for all of your landing pages, content and products.

Price 111

Price User-Generated Copywriting Analytics 111

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Buffer Marketing

JULY 16, 2024

Overly sale-sy and traditional marketing content won’t be received well on the platform. “How Our Product Changed the Industry” might not fare as well as “We Build a Product that Will Help You Solve [insert specific problem here].” Reddit users value authenticity above all else. 

Marketers 100

Marketers Marketing Promotion Health 100

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Barre & Soul See the full brand guide here.

Branding 115

Branding User-Generated PR Law 115

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Martech

MARCH 19, 2025

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach.

Transform 75

Transform Manufacturing Key Performance Indicator Marketers 75

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.

Energy 59

Energy Transform Product Shoppers 59

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

Digital Marketing 144

Digital Marketing Traditional Marketing Marketers Marketing 144

Marketing Insider Group

JANUARY 26, 2021

The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Initiate conversations that don’t involve selling your products or promoting your company. Traditional Marketing Channels. Content Creation. Thought Leadership.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145