Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. The AI tsunami isn’t comingit’s here.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures. Higher win rate due to known customer behavior and product usage patterns.

Customer Acquisition 134

Customer Acquisition Health Traditional Marketing Management 134

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may look like a simple Facebook group, a product forum, or a single, dedicated channel on Discord or Slack. The benefits aren’t always visible. Start small and simple and then scale.”

Management 141

Management Traditional Marketing Promotion Price 141

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 133

User-Generated Traditional Marketing Product Price 133

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. It’s true that, like most of us, many Gen Z-ers start searching for products online first.

Gen Z 102

Gen Z Transform Health Entertainment 102

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketers 124

Hubspot Marketing

AUGUST 26, 2024

Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use.

Marketers 119

Marketers Marketing Traditional Marketing Advertising 119

Martech

JANUARY 14, 2025

Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Transform 122

Transform CMO Marketers Marketing 122

Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. When Gen Z researches a new brand, theyre not just interested in your latest flashy product.

Gen Z 104

Gen Z Millennials User-Generated Traditional Marketing 104

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z 104

Gen Z Retail Food Millennials 104

Martech

JULY 19, 2024

This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. However, their frame of reference might be different — they might not be as deeply immersed in the marketing world or understand the specific goals I am working towards.

Transform 112

Transform Information Technology Traditional Marketing Place 112

Hubspot Marketing

NOVEMBER 21, 2024

B2B video marketing is signaling the death of big-budget corporate productions. With 93% of businesses now calling video essential to their marketing strategy, industry experts point to two major catalysts: AI's role in enhancing video creation and an audience increasingly drawn to video for its immediacy and depth.

Video Marketing 127

Video Marketing Marketing Strategy Transform B2C 127

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 100

Customer Food Transform Health 100

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. To cut through the noise, ensure every marketing effort contributes to sustainable, long-term growth.

Advertising 72

Advertising Advertisers Non-Profit Traditional Marketing 72

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Engagement.

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Example: We noticed youve been checking out [product].

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Website: the hub for all of your landing pages, content and products.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Let’s take a look at some traditional models as well as some newer frameworks.

Price 116

Price Marketers Marketing User-Generated 116

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Buffer Marketing

JULY 16, 2024

Overly sale-sy and traditional marketing content won’t be received well on the platform. “How Our Product Changed the Industry” might not fare as well as “We Build a Product that Will Help You Solve [insert specific problem here].” Reddit users value authenticity above all else. 

Marketers 98

Marketers Marketing Promotion Health 98

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.

Energy 59

Energy Transform Product Shoppers 59

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Barre & Soul See the full brand guide here.

Branding 114

Branding User-Generated PR Law 114

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Hubspot Marketing

DECEMBER 27, 2024

Greg Fass, Liquid Deaths VP of marketing, is proud to work against the mindset that people are just brainless consumers whose sole purpose on Earth is to consume products. Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. They declined.)

Fashion 89

Fashion Marketers Marketing Entertainment 89

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

Digital Marketing 143

Digital Marketing Traditional Marketing Marketers Marketing 143

Marketing Insider Group

OCTOBER 1, 2024

This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., Becher captured the shift well: “Marketing’s job is not to help salespeople sell; it’s to help buyers buy.” Today’s marketing leaders recognize the value of building communities around their brand.

CMO 80

CMO B2C Marketers Marketing 80

Search Engine Land

APRIL 9, 2024

Product image creation. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. This integration will enable WPP’s clients to create brand and product-specific content using gen AI. Hyper-realistic product representation: This system uses Gemini 1.5

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. Image: Pegasystems Inc. that’s what we [brands] want.

Customer 141

Customer Transform Traditional Marketing Branding 141

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. From the first time they connect and engage with you throughout the purchasing process to the delivery, use and satisfaction with your product and service.

Customer 156

Customer Customer Journey Fashion Shipping 156

Set Up

JANUARY 21, 2025

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Marketing Insider Group

SEPTEMBER 13, 2021

It’s also a living document that will change and evolve as your business, products, and target buyers do. For example, the majority of content marketers pivoted in 2020 and made changes to their content strategy. According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52