Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

SEPTEMBER 18, 2024

What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role.

Transform 113

Transform Customer loyalty Customer Journey Marketers 113

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. At a minimum, it will transform most careers.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Nonetheless, Hill valued the stability of his part-time job, which provided crucial income for his family. Embrace the long-term game.

Transform 112

Transform Information Technology Traditional Marketing Place 112

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. The intersection of product and data.

Transform 110

Transform Real Estate User-Generated Traditional Marketing 110

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 100

Customer Food Transform Health 100

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Martech

DECEMBER 27, 2021

As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao. Expect to see more brands build micro-communities around their products to offer consumers genuine and meaningful experiences in the virtual and real world,” said Philip Smolin, Chief Platform Officer for 100.co,

Customer 144

Customer Transform Shoppers Retail 144

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

Transform 117

Transform Customer User-Generated Advertisers 117

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Frequently Asked Questions How does gamification enhance marketing strategies?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 115

Analytics Product CMO Marketers 115

Doug Garnett

FEBRUARY 21, 2025

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time.

Energy 59

Energy Transform Product Shoppers 59

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

Transform 134

Transform Branding Logistics Thought Leadership 134

Search Engine Land

APRIL 9, 2024

Product image creation. With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape. Voiceover script generation. What is WPP?

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., These findings are transformational,” she said. in her presentation at our MarTech conference.

Customer 141

Customer Transform Traditional Marketing Branding 141

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 109

Transform CMO Marketers Marketing 109

Marketing Insider Group

JUNE 18, 2024

Content marketing generates three times as many leads as traditional marketing yet costs 62% less. This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. What Is The Future of Content Marketing?

Branding 121

Branding Transform Marketers Marketing 121

Martech

JANUARY 16, 2024

More than selling a product or service, you’re capturing a portion of your audience’s crowded headspace. Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing?

Transform 139

Transform Marketers Marketing Analytics 139

Set Up

JANUARY 21, 2025

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. So that's the component that I think marketing leadership brings.

CMO 73

CMO Transform Marketers Marketing 73

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation. SUBSCRIBE.

Transform 110

Transform Manufacturing Traditional Marketing Management 110

Sprout Social

JANUARY 13, 2025

The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. This approach to product education is unexpected and whimsicalan illustration of what can happen when you craft truly inventive original content.

Branding 80

Branding Fashion Transform Food 80

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 144

CMO Transform Advertising Advertisers 144

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Customer 137

Customer Transform Communications Promotion 137

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 132

Influencer Marketing Health Transform Marketers 132

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

It clearly permeates everything that is Apple, from communications to product design to experience. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape.

Transform 93

Transform Entertainment Traditional Marketing Branding 93

Rock Content

NOVEMBER 18, 2020

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?

Product 89

Product User-Generated Transform Customer Acquisition 89

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 106

Transform Branding Telemarketing Direct Mail 106

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. In the search context, consumers are telling marketers exactly (and in some cases even more candidly) what their points are and what concerns or confuses them about your brand, product and market. Common queries include “What is telemedicine?” “How

Transform 107

Transform Pharmaceutical Health User-Generated 107

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Traditional vs. agile marketing

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). Traditionally, marketers are measured by quantity over quality.

Transform 135

Transform Traditional Marketing Finance Marketers 135

Adobe Experience Cloud Blog

MAY 26, 2013

What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! The Secrets to Developing an Integrated Digital & Traditional Marketing Strategy.

Transform 95

Transform Thought Leadership Health Traditional Marketing 95

Hubspot Marketing

AUGUST 12, 2022

However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. The benefits of this digital transformation are countless.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Marketing Insider Group

NOVEMBER 27, 2012

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization.

Transform 110

Transform Traditional Marketing Content Marketing Analytics 110

Marketing Insider Group

SEPTEMBER 19, 2013

Content marketing is ultimately a disruption to traditional marketing. So content marketing needs to work with the existing campaign and product and field support teams in order to be truly effective. How is content marketing transforming marketing itself? It cannot be just another silo.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketers 108

Marketing Insider Group

DECEMBER 30, 2013

I think we will begin to see a real shift to customer-centricity in the future marketing organization as the data continues to show our buyers tuning out selfish, promotional messages. I asked this past year if empathy is the secret to effective marketing ? 2014 will be the year of brand publishing.

Transform 110

Transform Entertainment Marketers Marketing 110