Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Google has been the dominant force in the online search market for more than 20 years. Processing.

Transform 138

Transform Search Marketers User-Generated Digital Marketing 138

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech. They act more like co-pilots, assisting us in tasks but not taking the wheel. Email: Business email address Sign me up! Processing.

Transform 123

Transform Marketers Marketing Traditional Marketing 123

Martech

NOVEMBER 13, 2024

Here are several steps to guide this transformation. Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. CMOs need to adopt a leadership mindset that aligns with the financial and strategic goals of the company.

Transform 131

Transform Marketers Marketing Customer Acquisition 131

SMEI

DECEMBER 20, 2022

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketers Marketing Manufacturing 51

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. If you’re ready to transform your marketing and grow your business, I invite you to join me for this free training.

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 130

Transform Logistics CMO Marketers 130

Jeff Bullas

MARCH 1, 2023

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. trillion to the global economy by 2030. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Martech

FEBRUARY 18, 2025

AI in supply chain management: AI-powered insights help GTM teams anticipate disruptions in supply chains, ensuring smooth product availability and mitigating revenue risks. The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech. They are the cost of doing business in the AI era. Processing.

Transform 92

Transform Price PR Health 92

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 78

Transform CRM Whitepaper eBook 78

SocialPilot

DECEMBER 18, 2024

You can use their feedback to spot trends, identify opportunities for growth, and make informed decisions that improve products, services, and overall customer satisfaction. The post How Review Management Tools Can Transform Your Small Business appeared first on SocialPilot. Get started for free today.

Transform 98

Transform Management User-Generated Energy 98

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Provide influencers with creative flexibility to do what they do best.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 205

Manufacturing Finance Transform Logistics 205

Hubspot Marketing

FEBRUARY 14, 2025

Rue La La sold the same products. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. The Power of Scarcity In 2008, Fischman launched an entirely new website: Rue La La. Same dresses.

Transform 89

Transform eCommerce Shoppers Price 89

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 121

Transform CRM Analytics User-Generated 121

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

Transform 137

Transform Copywriting User-Generated Marketers 137

Social Media Examiner

OCTOBER 16, 2024

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space?

Transform 141

Transform Marketers Marketing Product 141

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 110

Transform User-Generated B2C Management 110

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. And it’s definitely not just for bloggers. Leverage Pinterest as a search engine, not just social media.

Product 108

Product User-Generated Transform Energy 108

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 139

Transform Branding CMO Education 139

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Streamlined. The choice is yours. Processing.

Transform 123

Transform CMO Marketers Marketing 123

The Marketing Operations Leader

JANUARY 8, 2025

👉 The Technologist – Implements tools to boost productivity and scalability. These are the skills that not only make teams effective but position leaders to drive transformative growth. . 👉 The Communicator – Translates processes into clear, actionable steps and coaches future leaders.

Transform 130

Transform CRM Communications Customer 130

Marketing Insider Group

OCTOBER 9, 2024

Sales, customer service, IT, and product development all share at least some common goal with marketers, and some CMOs are getting lost in the shuffle. Accordingly, we shouldn’t see the transformation of the CMO position as a loss, but rather, as a transformation of leadership structures and hierarchies within organizations.

CMO 122

CMO Transform Advertising Advertisers 122

Marketing Insider Group

MARCH 10, 2025

Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives.

Transform 66

Transform CRM Customer Analytics 66

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. It’s crunch time: eight weeks until your flagship conference.

Transform 114

Transform PR Event Marketing Target Market 114

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 104

Gen Z Transform Health Entertainment 104

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

Transform 122

Transform User-Generated Fashion Marketers 122

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Remember to factor in the value of time savings or increased speed to production.

Transform 113

Transform Analytics Product Management 113

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. B2B video marketing is signaling the death of big-budget corporate productions. What’s driving this transformation?

Video Marketing 127

Video Marketing Marketing Strategy Transform B2C 127

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Traditional Marketing 127

Traditional Marketing Manufacturing Transform Automobile 127

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Confronting risks head-on. Ask your external agencies to do the same.

Transform 122

Transform Non-Profit Marketers Marketing 122

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 100

Transform Finance Marketing Automation Platform Health 100

DirectMail2.0

JANUARY 14, 2025

For example, mailers shaped like your product or incorporating interactive elements like pull-tabs or foldouts can instantly grab attention. Recipients can scan to watch videos, see 3D product demos, or access exclusive offers. Foldable pieces that transform into a functional item like a calendar or notepad.

Direct Mail 105

Direct Mail Transform Marketers Marketing 105

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself. Processing.

Transform 113

Transform Customer loyalty Customer Journey Marketers 113