Martech

DECEMBER 2, 2024

That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Google has been the dominant force in the online search market for more than 20 years. Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech. They act more like co-pilots, assisting us in tasks but not taking the wheel. Email: Business email address Sign me up! Processing.

Transform 127

Transform Marketers Marketing Traditional Marketing 127

Martech

NOVEMBER 13, 2024

Here are several steps to guide this transformation. Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. CMOs need to adopt a leadership mindset that aligns with the financial and strategic goals of the company.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 87

Transform Communications Customer Journey User-Generated 87

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. If you’re ready to transform your marketing and grow your business, I invite you to join me for this free training.

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 132

Transform Logistics CMO Marketers 132

Martech

FEBRUARY 18, 2025

AI in supply chain management: AI-powered insights help GTM teams anticipate disruptions in supply chains, ensuring smooth product availability and mitigating revenue risks. The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech. They are the cost of doing business in the AI era. Processing.

Transform 104

Transform Price PR Health 104

Hubspot Marketing

APRIL 21, 2025

About as far from a product conversion as you can get.) Here's an example that hits home for us: At HubSpot, we've hit millions of views each year on one post alone "The Top Movie Quotes of All Time." (Yep.

Transform 102

Transform Marketers Marketing Entertainment 102

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 90

Transform CRM Whitepaper eBook 90

SocialPilot

DECEMBER 18, 2024

You can use their feedback to spot trends, identify opportunities for growth, and make informed decisions that improve products, services, and overall customer satisfaction. The post How Review Management Tools Can Transform Your Small Business appeared first on SocialPilot. Get started for free today.

Transform 98

Transform Management User-Generated Energy 98

SMEI

MARCH 5, 2025

Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market. Obtain necessary certifications and product approvals for target markets.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Provide influencers with creative flexibility to do what they do best.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Set Up

APRIL 8, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

Hubspot Marketing

FEBRUARY 14, 2025

Rue La La sold the same products. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. The Power of Scarcity In 2008, Fischman launched an entirely new website: Rue La La. Same dresses.

Transform 86

Transform eCommerce Shoppers Price 86

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

Transform 138

Transform Copywriting User-Generated Marketers 138

Social Media Examiner

OCTOBER 16, 2024

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space?

Transform 141

Transform Marketers Marketing Product 141

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

Product Marketing 102

Product Marketing Product Transform Marketers 102

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 127

Transform Global Marketing Marketers Marketing 127

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 113

Transform User-Generated B2C Management 113

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas.

Transform 129

Transform Marketers Marketing Copywriting 129

Hubspot Marketing

DECEMBER 3, 2024

Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. Selling Products on Pinterest in Four Steps 1. And it’s definitely not just for bloggers. Leverage Pinterest as a search engine, not just social media.

Product 106

Product User-Generated Transform Energy 106

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Streamlined. The choice is yours. Processing.

Transform 127

Transform CMO Marketers Marketing 127

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. It’s crunch time: eight weeks until your flagship conference.

Transform 118

Transform PR Event Marketing Target Market 118

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

Transform 125

Transform User-Generated Fashion Marketers 125

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Remember to factor in the value of time savings or increased speed to production.

Transform 116

Transform Analytics Product Management 116

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Confronting risks head-on. Ask your external agencies to do the same.

Transform 125

Transform Non-Profit Marketers Marketing 125