Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. Processing.
Martech
AUGUST 9, 2024
As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.
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Martech
APRIL 28, 2025
Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. (Think of it as being multilingual rather than changing personalities.)
Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
SEPTEMBER 30, 2024
Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?
Martech
DECEMBER 30, 2024
There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences. Processing.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Speaker: Kevin Burke
This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights.
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