SocialPilot

DECEMBER 18, 2024

Generate Reviews Effortlessly Dont leave your businesss online reputation to chance. You can use their feedback to spot trends, identify opportunities for growth, and make informed decisions that improve products, services, and overall customer satisfaction. Review management tools offer valuable insights into customer opinions.

Transform 98

Transform Management User-Generated Energy 98

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. SEO AI can increase SEO productivity.

Transform 138

Transform Copywriting User-Generated Marketing 138

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 78

Transform CRM Whitepaper eBook 78

The Marketing Operations Leader

MAY 7, 2025

2️⃣ Paid Channel Performance This report breaks down pipeline and revenue generated from each paid channel. 6️⃣ Growth Loop Diagnostics This report visualizes how users move through your core growth loop (e.g., It helps highlight friction points in the activation process and where users stop engaging.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 111

Transform User-Generated B2C Management 111

Hubspot Marketing

DECEMBER 3, 2024

This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. Let me walk you through how to utilize Pinterest to not only bring in fresh traffic to your business but also sell products on the platform in just an hour a week. And it’s definitely not just for bloggers.

Product 106

Product User-Generated Transform Energy 106

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. At its core, AI email marketing software uses advanced data analysis and machine learning to understand user behavior and preferences. What is AI Email Marketing?

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 122

Transform CRM Analytics User-Generated 122

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. Rather than focusing solely on keyword clusters, SEOs need to craft compelling narratives around the problems their products solve.

SEO 116

SEO Transform User-Generated Health 116

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

Transform 124

Transform User-Generated Fashion Marketing 124

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

Transform 124

Transform Non-Profit Marketing Marketers 124

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies are experts in advertising who create brand stories for specific companies or products. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 74

Product Transform Influencer Marketing User-Generated 74

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform 124

Transform Marketing Marketers Copywriting 124

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

Advertising 134

Advertising Advertisers Non-Profit Transform 134

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 125

Transform User-Generated Direct Mail Retail 125

Martech

JANUARY 30, 2024

AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions. Dig deeper: How generative AI is improving customer experience and service calls 3. This is the transformative potential of AI for CX success. Get MarTech! In your inbox.

Transform 142

Transform Customer Customer Journey User-Generated 142

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 108

Transform Key Performance Indicator User-Generated Communications 108

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

Transform 135

Transform Customer loyalty User-Generated Management 135

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 133

Transform User-Generated Analytics Retail 133

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. These solutions typically combine semantic search with traditional keyword matching to interpret user queries more effectively.

Customer 114

Customer Transform Shoppers eCommerce 114

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Automating repetitive tasks boosts productivity and reduces costs.

Copywriting 126

Copywriting Transform PR User-Generated 126

Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. I’m excited by its potential to increase my content creation productivity by 1000%+. E-readers and other digital devices have already transformed the way we consume written content, and the use of AI in these devices will take this transformation even further.

Transform 274

Transform Non-Profit User-Generated Communications 274

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115

Health Millennials Transform Retail 115

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 112

Law Transform Retail Manufacturing 112

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. You can optimize your marketing technology stacks and resource allocation by focusing on the 20% of tools, strategies or efforts that generate 80% of the results.

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products.

Transform 115

Transform User-Generated SEO Communications 115

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 104

Email Marketing Transform User-Generated eCommerce 104

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

Content Marketing 133

Content Marketing Transform User-Generated Marketing 133

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 105

Transform User-Generated Price Entertainment 105

Vertical Response

DECEMBER 21, 2024

Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. Utilizing behavioral data to send tailored product recommendations based on browsing history soared engagement levels. Relevant emails can generate up to 18 times more revenue than generic ones.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128