Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

Video Marketing 143

Video Marketing Marketers Marketing Promotion 143

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketers 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

JULY 25, 2024

This enables marketers to quickly generate a variety of content, testing, and refining different approaches and messages without the logistical constraints of traditional video shoots. For example, this viral video ad features a woman casually talking about a product while seated inside her car. Experiment. Experiment.

Transform 132

Transform Logistics CMO Marketers 132

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

JULY 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Additionally, we have a list of impressive product videos for inspiration. What is a product video?

Product 145

Product Promotion Food Influencer Marketing 145

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. Weigh your options.

Video Marketing 115

Video Marketing Branding User-Generated Marketers 115

Kuno Creative

MAY 3, 2022

Are you having trouble coming up with videos to create for your business? Has your boss put you in charge of a video marketing campaign, but you’re not sure where to start?

Video Marketing 105

Video Marketing Marketers Marketing Product 105

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

Martech

DECEMBER 9, 2024

YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation. Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals.

User-Generated 111

User-Generated Retail Video Marketing Management 111

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Hubspot Marketing

SEPTEMBER 9, 2024

HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. What can you do as a marketer? Perhaps you could send them a free product to post about or work on a larger content collaboration. What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Source: Wistia.

Product 145

Product Branding Entertainment Promotion 145

Sprout Social

APRIL 27, 2021

Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. In 2020, overall video creation grew by 135% , and 60% of those business videos were user-generated. Video content doesn’t need to be highly produced to be effective.

Product 133

Product Logistics Manufacturing Fashion 133

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Before switching to two-pizza teams, Wistia released 12 product updates annually. His two-pizza teams consist of product managers, designers, tech leads, and engineers.

Brand Management 105

Brand Management Video Marketing Product Management 105

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. AI video creation. Automated video production tools enable businesses to scale video marketing without large teams. Scalability.

Copywriting 126

Copywriting Transform PR User-Generated 126

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 90

Social Media Marketing User-Generated Influencer Marketing Customer Journey 90

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. Use your products or services to create content, then share the results.

SEO 99

SEO Finance User-Generated Food 99

Martech

MARCH 26, 2025

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. AI is primarily used for pre-production planning (scripting, brainstorming) and post-production editing (captions, dubbing, visuals).

Branding 118

Branding User-Generated Place Product 118

Martech

AUGUST 26, 2024

Ecommerce across the buying process As digital natives expect to buy with much less assistance from sales reps, marketers are figuring out how to automate parts of even the most complex sales processes to serve these buyers — while at the same time reducing selling expenses and taking advantage of new tools like AI. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL. Bigger picture.

Transform 126

Transform Global Marketing Marketers Marketing 126

Vertical Response

AUGUST 19, 2024

Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service. One of the significant benefits of buzz marketing is its ability to generate anticipation and excitement for product launches, enhancing overall consumer engagement.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. By the numbers. How it works. Between the lines.

Shoppers 85

Shoppers Advertising Advertisers Video Marketing 85

Jeff Bullas

NOVEMBER 13, 2022

Customers can shop from a huge catalogue of products and get them shipped from across the world in an AR store. Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. Sponsor metaverse creators to create objects and products in an alternate reality based on your brand.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Buffer Marketing

FEBRUARY 18, 2025

Cannes Lions Creator Track Date: June 16-20, 2025 Location: Cannes, France Price : €1,183 for Creator track Best for: Creators, marketers, and agency professionals focused on creative innovation The Cannes Lions festival is the ultimate celebration of creativity in communications, marketing, and media.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 With the workflow report, I can see exactly where we are in the production process.

Content Marketing 106

Content Marketing User-Generated CRM Social Media Marketing 106

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop. A/B testing is a traditional marketing approach that can work well on social media, too.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. Can real customers offer testimonials of how your product or service helped them? Why is visual storytelling important?

Food 113

Food Energy Health Place 113

Hubspot Marketing

NOVEMBER 27, 2023

AI commercials and video marketing. While AI video production is still in its early stages, you can absolutely request marketing campaign concepts and video scripts for just about anything. First, LLaMA 2 organized my campaign into three different ad groups based on product type. AI blog campaigns.

Product 122

Product User-Generated eCommerce Marketers 122

Martech

AUGUST 26, 2024

Dig deeper: 4 ways to achieve early wins with AI in marketing In other words, I still can’t evaluate Sora for myself. In addition, shy kids is a Toronto-based production company. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Processing.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Martech

DECEMBER 18, 2024

For example, AI might suggest that a product discount will drive higher conversions. However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them.

Transform 104

Transform CRM Analytics eCommerce 104

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Use live shopping features (if relevant) to showcase products. Check that your email, website, and any other key links are updated. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118