Martech

JANUARY 21, 2025

Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. For example, a whitepaper on marketing trends could become: A blog post covering top statistics. What is content atomization?

Whitepaper 135

Whitepaper Analytics SEO User-Generated 135

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Buffer Marketing

OCTOBER 17, 2024

These organizations operate with lean teams, and they grow by tapping into something deeply human: stories, people (not products), and community. Focus on people, not products In nonprofit marketing, the people they help are front and center. Use stories for marketing Stories are at the heart of nonprofit marketing.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. It could be superior product quality, innovative technology, green manufacturing services, or exceptional customer service. Content Marketing Content marketing is another vital strategy.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Providing resources like free guides, downloadable content, or direct links to products encourages readers to take action.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

FEBRUARY 26, 2025

In a crowded market, it’s no longer enough to push out product features or ROI claims. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future. They’re more cautious, less engaged and increasingly selective about where they spend their time and money.

Whitepaper 111

Whitepaper Thought Leadership B2C Energy 111

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Lusha

OCTOBER 1, 2024

Helpful resources: Find whitepapers, case studies, and best practices on all things data privacy and security. Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success. And/Or Technology: Advanced filtering for more precise results.

Product 52

Product Transform Whitepaper Law 52

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

DECEMBER 9, 2024

Identify target keywords relevant to your business, products, and services. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.

SEO 115

SEO Whitepaper Management Analytics 115

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. As mentioned earlier, B2B customers make buying decisions in teams.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. Take your infographic and turn it into a whitepaper.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Tiecas

JULY 15, 2024

Traditional technical writing often focuses on explaining complex concepts, processes, or products clearly and concisely. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption. We tend to report on ourselves.”

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. So, how do you decode what someone actually wants?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Jeff Bullas

FEBRUARY 19, 2023

For example, with Anyword , all you need to do is add a URL from your website, such as a product or sales page, select the type of copy you need, and the AI software will generate original content optimized for performance. They’re not spitting out whole blog posts, books, or whitepapers. What copy can AI software create?

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Hubspot Marketing

MAY 9, 2023

Join the waitlist for HubSpot's content assistant today This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let's get into the different prompts you can use for your marketing strategy.

Whitepaper 141

Whitepaper Transform Promotion Marketers 141

Marketing Insider Group

OCTOBER 15, 2024

Popular Paid Media Channels Google Ads (Search & Display): Ideal for businesses looking to capture users who are actively searching for specific products or services. LinkedIn Ads: For B2B marketers, LinkedIn provides a professional audience, making it an excellent channel for promoting services, white papers, or events.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. In content marketing, well-informed advice is a better strategy than product-focused copy. All too often, salespeople focus on the product.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketers 145

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. This is a great idea for product-centered communities, where it’s crucial that information comes from trustworthy sources. As your community grows, you’ll also want to track conversion rates for different types of actions.

Management 116

Management Whitepaper Promotion Health 116

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 85

Transform CRM Whitepaper eBook 85

Welcome Software

NOVEMBER 11, 2024

AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Backlinko

NOVEMBER 18, 2024

Whitepapers: In-depth reports or guides on the topic with detailed information. Research the Primary Keyword The first step is to research keywords that match your product, service, or business. Case studies: Use real examples to show how your product or service solves problems. Podcasts: Audio shows related to the topic.

Whitepaper 94

Whitepaper SEO Product Content Marketing 94

Martech

MARCH 27, 2025

We literally cannot treat it with the same care, as that would risk productivity and quality issues, and even greater brand impacts. The findings were featured in a whitepaper published in 2023. There is so much to unpack on this single topic. What do we mean by unstructured data? How big is the unstructured data problem?

CRM 87

CRM Transform Whitepaper User-Generated 87

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. Your audience has agreed to participate in your membership site given their shared interest in your product or topic. Increase Your Overall Value.

Whitepaper 143

Whitepaper Food Shipping Price 143

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Welcome Software

OCTOBER 31, 2024

Some examples include: For ecommerce brands, this can be as simple as product recommendations based on real-time behaviors and historical purchasing data. Visualization – Marketers have a much different way of visualizing workflows than engineers and product managers.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. People wanted to consume different types of content — video, podcasts, eBooks, white papers.

Whitepaper 123

Whitepaper Manufacturing eBook Health 123

Marketing Insider Group

APRIL 4, 2023

Moreover, inbound is cheaper and more productive than outbound. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. E-books and Whitepapers We lump these two together because they do much of the same work in similar formats. What is a whitepaper, anyway? (We

Inbound Marketing 130

Inbound Marketing Whitepaper Education Marketers 130

Martech

NOVEMBER 9, 2022

This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect.

Whitepaper 128

Whitepaper Information Technology Retail Marketers 128

Martech

JUNE 6, 2022

As a very simple example, you can find the people who frequent your pages about skiing and send them an email when you get a new ski-related product in stock. . When I downloaded your white paper using my current email address — greg.krehbiel@companyA.com — I changed from unknown to known (hurray!),

Whitepaper 132

Whitepaper Management Customer Digital Marketing 132

Lynton Web

JANUARY 2, 2025

For example, if a prospect downloaded a whitepaper three months ago but hasn't engaged since, their engagement score will reflect this declining activity. Visits to high-value pages like pricing, product specifications, or case studies typically indicate stronger buying intent than visits to general blog posts or company information pages.

Transform 98

Transform Whitepaper CRM Price 98

Martech

DECEMBER 1, 2022

Then they built this whole marketplace of products and gifts — including high-end stuff and custom stuff — and they built their own warehouses. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” Why we care.

Whitepaper 123

Whitepaper Customer Product Branding 123

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85