Vertical Response

JANUARY 4, 2025

Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales. Spreading out promotions across multiple days or weeks creates a sense of urgency and encourages repeat visits. saw their open rate jump from 25% to 40%.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” If something performs great, YouTube is more likely to promote the following video.” If your audience clicks a link without knowing it leads to a video, a lot more people are going to abandon ship. Let’s do some quick math.

Shipping 143

Shipping Promotion Place Video Marketing 143

Customers.ai

NOVEMBER 26, 2024

Perhaps a limited-time discount, a personalized product recommendation, or free shipping on their next order. Ads: Example: Promote a special “holiday bonus” for signing up for your loyalty program or purchasing again. Come back and get free shipping—today only!” Enjoy free shipping!” Ad Copy: “Forgot something?

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Hootsuite

SEPTEMBER 27, 2021

Well, it’s time to wake up because Maersk’s Instagram feed is full of personable shout-outs to its crews, beautiful sunset shots from the deck of the barge, and other content that shows what traveling the world on a container ship looks like behind the scenes (at least the fun and cool parts). Promote your company culture. Get Started.

Promotion 145

Promotion Product Branding Logistics 145

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Discount Dilemma: While promotions attract customers, excessive discounts can erode Brand value.

Transform 59

Transform Branding Shipping Customer loyalty 59

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. You can view full details about the product, its price, how long it takes to ship, and even return information. Promote your product content with ads.

Product 111

Product User-Generated eCommerce Shipping 111

Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.

Branding 52

Branding Shipping Transform Shoppers 52

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Neil Patel

MARCH 9, 2023

This means the photographer is okay with you using it to promote your business, or in this case, a Facebook group. You don’t necessarily need a page for your group, but if you want to promote your group with ads or with public social media posts, you need a page to do that. Here’s a cool picture I found.

Promotion 112

Promotion User-Generated Advertisers Advertising 112

illumin

AUGUST 27, 2024

Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. Complete Your Purchase Today for Free Shipping!” Use attention-grabbing language for these so people see them and feel compelled to stay.

Shipping 62

Shipping Promotion Price Product 62

Customers.ai

DECEMBER 3, 2024

Throw in an extra incentive, like free shipping or a limited-time discount, to sweeten the deal. Complete your purchase today and enjoy free shipping.” Free Shipping on Abandoned Cart Items For cart abandoners, the barrier to checkout might have been something as simple as shipping costs. Grab it now with 15% off!”

Shoppers 65

Shoppers Shipping Outbound Marketing Product 65

Hootsuite

JULY 21, 2022

” Of course, this aggregate data isn’t exactly useful (if your company only ships products to the U.K., Next, all you need to do is show your boss and wait for that promotion! The post 4 ROI Formulas To Help Earn You a Promotion appeared first on Social Media Marketing & Management Dashboard. Free 30-Day Trial.

Promotion 125

Promotion Finance Analytics User-Generated 125

Search Engine Land

AUGUST 13, 2024

More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promoting through influencers, which traditional marketplaces don’t offer.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Vertical Response

DECEMBER 21, 2024

Include Strong Calls to Action (CTAs) An email without a strong call to action is like a ship without a sail. Automated workflows enable marketers to send out promotional materials automatically, enhancing timely engagement. Focusing on these design elements made our email marketing campaigns more effective.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 103

Promotion Shoppers Advertisers Advertising 103

Customers.ai

JANUARY 6, 2025

Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Personalize Your Offers : Use behavioral data to craft promotions that feel like they were made just for that customer. Location-Based Offers Use geolocation to tailor promotions.

Customer 90

Customer eCommerce CRM Shipping 90

SMEI

JANUARY 12, 2022

Pure e-commerce players will need to call out shipping deals, shipping delays, and shipping terms and businesses. Video creatives are extremely important (now more than ever), so marketers will need to add them to the promotional mix if they have not done so yet.

Shipping 156

Shipping Price Marketers Marketing 156

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. This can look like a series of emails or a single email.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

GrowMatik

AUGUST 31, 2023

On the other hand, broadcast emails are usually one-off campaigns sent for certain occasions or promotional purposes. Growth on autopilot through personalized marketing Start Now The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

Shipping 97

Shipping Branding User-Generated Key Performance Indicator 97

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 140

Shipping Shoppers Retail Transform 140

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Dont be shy.

Retail 80

Retail Shoppers User-Generated Customer Journey 80

Hubspot Marketing

OCTOBER 29, 2024

Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. For example, this LinkedIn carousel from Shopify breaks down three platform features that Shopify merchants can use to optimize their shipping strategy during Black Friday shopping.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Sprout Social

NOVEMBER 19, 2024

He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range. Get further contact details from your influencer at this stage if you haven’t already, as you’ll need their address to ship any product samples.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Litmus

AUGUST 2, 2021

As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. So, your company’s Green Monday timeline could vary slightly from other brands depending on your shipping speed and product availability. Send gift ideas.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

Shipping 115

Shipping User-Generated CRM Promotion 115

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. With AfterShip and Klaviyo, you can send timely notifications straight to your customers’ inboxes, from shipping confirmations to delivery alerts. This transparency reduces “Where’s my order?”

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Neil Patel

NOVEMBER 16, 2020

Don’t forget to factor in shipping fees and other costs. If you list an item at the same price as another vendor, Walmart automatically promotes the product that was listed first. Finally, you choose your shipping model, including which regions you deliver to and which delivery options you plan to make available.

Product 145

Product Shipping Price Millennials 145

Sprout Social

SEPTEMBER 21, 2021

fee on items costing $8 or less: merchants are responsible for setting their own shipping/return policies. Then, you’ll be asked to specify your shipping policies and return window. Want to set up a free shipping threshold or offer rush delivery? Consider promoting some sale items or even a Facebook Shops exclusive sale.

Shoppers 141

Shoppers Shipping eCommerce Price 141

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Which sitelink was most popular?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Customers.ai

DECEMBER 17, 2024

For example, if an email highlights a promotion, send a short SMS reminder a few hours laterdont repeat the same message verbatim. Promote SMS sign-ups with clear value: exclusive offers, early access, or reminders customers cant miss. Ultimately, revenue per flow is the most telling metric. Test monthly to stay on top of performance.

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Set Up

NOVEMBER 26, 2024

How Retailers Are Adapting Elongated Promotions for Increased Opportunities Even though the growth rate is slow and this effort may subdue sales, retailers now run "Black Friday Week" or even month-long promotions to engage shoppers early and reach broader audiences. Personalized offers have been shown to increase conversions by 20%.

Transform 59

Transform Retail Shoppers Price 59