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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

Retail 125
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98
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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Customers paid $1 plus $10 shipping. The actual shipping cost was $7-12 per unit. Revenue per order Average order value Shipping revenue Any other fees 2. They sold 6,000 sets in 24 hours.

eCommerce 108
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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Think personalized product recommendations or localized promotions that make visitors feel like your store was built just for them. Highlight free shipping or an extra discount to seal the deal. Location-Specific Promotions Use geotargeting to display relevant offers.

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SMS deliverability: What you need to know

Martech

Promotional SMS messages communicate a special offer or a new product to consumers. A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Not getting express promotional SMS content opt-in.

Shipping 124
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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Provide specific, tangible offers like discounts or free shipping. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers. Example: “You left something behind!