Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. Social media can encourage promoters.

Social Media Marketing 99

Social Media Marketing Thought Leadership Branding Promotion 99

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . The same concept applies in social media.

Social Media Marketing 107

Social Media Marketing Thought Leadership Marketing Marketers 107

Orbit Media Studios

DECEMBER 17, 2024

[add topic from the previous response] The results of this persona-driven 2-step process are 100x better than those short, single, lazy prompts that so many content marketers are still trying. Of course, AI cant produce thought leadership itself because it has no opinions. But how to write social posts that grab attention?

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

DECEMBER 12, 2024

Blog posts can be turned into videos or social media posts, and podcasts can be transcribed into guides. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Pro tip: AI can make repurposing content even easier for marketers. Why is this great digital content?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Revisit Your Plan. Need Help Getting Started? Sources: S.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Here’s a great example of Girl Power Marketing’s weekly social media round-up.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

Promotion 134

Promotion Advertising Advertisers Thought Leadership 134

Hubspot Marketing

FEBRUARY 27, 2023

Marketers can't rely on paid or promoted ads to reach targeted audiences. You can't approach Mastodon expecting the same results as you've gotten from previous social media channels. It's something different. Mastodon is a place to share information and engage with an audience.

Social Media Marketing 135

Social Media Marketing Thought Leadership Marketing Marketers 135

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Use geo-filters.

Social Media Marketing 96

Social Media Marketing Thought Leadership Marketing Marketers 96

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Running promotions and contests.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hootsuite

OCTOBER 22, 2024

Source: Sinéad Rocks on LinkedIn However, employee advocacy on social media can also happen via original social media content. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 111

PR Gen Z Thought Leadership Communications 111

Buffer Marketing

OCTOBER 17, 2024

Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)   Swap newsletter and social shoutouts to reach new audiences. 

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Sprout Social

NOVEMBER 4, 2024

While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. This will help you increase visibility on that network and improve social follower retention as well. Tailor content to each platform Know your audience.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

JANUARY 23, 2025

Its cross-promotion features make it a great choice for creators looking to boost engagement. 💡 Schedule your Instagram Reels directly in Buffer → LinkedIn Best if you’re focused on thought leadership A less-discussed outlier in the TikTok alternatives conversation is LinkedIn, but don’t count it out.

Thought Leadership 109

Thought Leadership Fashion Energy Food 109

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Buffer Marketing

AUGUST 27, 2024

Social media interactions : Pay attention to what your followers are saying and asking. RSS feeds from relevant blogs : A goldmine for industry news and thought leadership. However, manually promoting evergreen content can be time-consuming, especially if you have a lot of it.

Promotion 109

Promotion Thought Leadership Management Place 109

Adobe Experience Cloud Blog

NOVEMBER 30, 2016

Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. However, this means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 134

Thought Leadership Social Media Marketing Advertisers Advertising 134

Buffer Marketing

JULY 25, 2024

Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. This engagement signals to the LinkedIn algorithm that your content is valuable, which can further enhance its visibility across the platform.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  And why is it important to marketers?   Once we put a concerted effort into blogging and social media marketing though, the stats took off. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Jeff Bullas

DECEMBER 13, 2022

So, focus on publishing at least one blog post a week and share it across your social networks with a catchy caption. A SaaS platform needed more organic leads to sign up for their product and opted for content marketing. Fatal mistake #05: Not using social media for lead generation. This is okay.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Adobe Experience Cloud Blog

AUGUST 18, 2017

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. Many companies fail to properly integrate their social media marketing strategies. But the path isn’t smooth or simple. Align Your Messaging.

Social Media Marketing 134

Social Media Marketing Thought Leadership Customer Journey Communications 134

Adobe Experience Cloud Blog

MARCH 25, 2014

Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Social Media'

Real Estate 134

Real Estate Thought Leadership Promotion Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. You can also include the URL directly within the picture to meet the character limit and append tracking parameters to track conversions.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Promote your live stream.

Thought Leadership 134

Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Adobe Experience Cloud Blog

JULY 9, 2013

Take a look at this fun and budget-friendly jingle video we made to promote our Definitive Guide to Marketing Automation. Go Mobile with My Marketing. Measure and track the ROI of social media marketing. Have some cool marketing bucket list suggestions? What’s on Your Marketing Bucket List?

Thought Leadership 134

Thought Leadership Fashion Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 17, 2019

Not only does curated content break the monotony of your feed, but it also communicates your desire to help the audience and not just self-promote. Holidays tend to creep up on us, leaving no time to prepare for full-scale marketing campaigns. Social media marketing involves more than just scheduling updates.

Social Media Marketing 134

Social Media Marketing Thought Leadership Promotion Communications 134

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Inbound is not enough.

Thought Leadership 134

Thought Leadership Marketing Mix User-Generated Social Media Marketing 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0