TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Content Marketing Certification by HubSpot Academy. Viral Marketing and How to Create Contagious Content by Coursera. Online Video Marketing Course by HubSpot Academy. Social Media Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms.

Marketers 125

Marketers Marketing User-Generated Promotion 125

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Sprout Social

JUNE 20, 2023

How to build brand positioning Positioning refers to how you present your brand relative to your target market. This market includes your customers, competitors and industry at large. This means making and promoting marketing assets based on your identity and positioning. What is brand building?

Branding 130

Branding B2C Thought Leadership Promotion 130

Marketing Insider Group

AUGUST 1, 2013

I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on video marketing, Michael Litt is the CEO and Co-Founder of video marketing platform company Vidyard … Is video an opportunity for brands?

Marketers 106

Marketers Marketing Video Marketing CRM 106

Neil Patel

JULY 5, 2021

What Is Automated Video Creation? Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Other platforms want to support your marketing efforts from start to finish.

Copywriting 144

Copywriting Video Marketing Price Branding 144

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Scoop.it!

APRIL 12, 2022

Instead of constantly running ads about your services and telling people to hire you (which can get annoying fast and be quite expensive), you can leverage content to promote yourself. Identify your competitors and target market. What channels are they using to promote their brand? Who is my target market?

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Phase 2: developing a plan of action.

Digital Marketing 145

Digital Marketing eCommerce Marketers Marketing 145

OnPassive Marketing

AUGUST 20, 2022

Enterprise branding can help companies build a robust corporate identity and increase sales by promoting their company as an industry leader. Indirect Marketing: Indirect marketing involves using methods such as advertising, public relations, and social media to promote the brands of other companies.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Digital Marketer

OCTOBER 9, 2023

Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer. Here’s how to do it: Actionable Step: Go on ChatGPT and use a prompt asking it for relevant insights on your target market.

Customer Journey 98

Customer Journey CRM Marketers Marketing 98

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Demo or how-to video : Explaining how to do or use your product or service.

Branding 95

Branding Gen Z Transform Education 95

Sachs Marketing Group

DECEMBER 1, 2023

Whether it’s newsletters, promotional offers, or informational content, your emails should provide value and encourage recipients to take action. Automation tools can help send targeted emails based on specific triggers or actions taken by your subscribers, ensuring timely and relevant communication.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Hubspot Marketing

OCTOBER 27, 2022

By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on. If you're an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Promote your content.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

MARCH 24, 2020

For starters: Read comments and questions for customers regarding products and promotions they’re interested in. Look at competitors and other industry players to see which platforms and marketing channels they’re exploring. The current condition of your market or customer base.

Analytics 107

Analytics Social Media Marketing Energy Branding 107

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that the global email marketing market was valued at $9.62

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Customers.ai

JANUARY 17, 2024

Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? Find partners that complement you and share similar target markets as your business. What is the significance of video marketing in current agency strategies?

User-Generated 84

User-Generated Marketers Marketing Analytics 84

SMA Marketing

APRIL 28, 2022

Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. Digital ads include text, images, audio, and videos. Most Google ads and Facebook ads can scale up or down to fit your budget with targeted marketing. Video Marketing.

Advertising 52

Advertising Advertisers Digital Marketing eCommerce 52

Duct Tape Marketing

APRIL 23, 2025

During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand. We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape.

Price 52

Price CRM CMO User-Generated 52

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. Then, create targeted marketing campaigns that address their unique needs.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Marketing Insider Group

AUGUST 21, 2019

Whether your brand is already partly established in the minds of your target market or your company isn’t even on the map in its industry, there’s a lot the right agency could add to make your brand more well-known and trusted. Create and publish content that’s informative and entertaining, not just promotional.

Branding 40

Branding Inbound Marketing Entertainment Energy 40

Spiralytics

MAY 30, 2024

Marketers can use it for brand building, leveraging analytics tools for data-driven strategies. You can leverage Facebook to: Target local audiences with precision, considering diverse cultural nuances and preferences. Promote products/services effectively through visually appealing content, videos, and targeted ads.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. Video marketing is another tool to draw in B2B leads.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

Here are some examples of B2B brands on TikTok and how they have used the platform: Adobe uses TikTok to target marketing professionals and creatives, showcasing product features and use cases. To give you an idea of what that means: For the first six months of 2024, monthly video ad spending on the site averaged $55 million.

Gen Z 120

Gen Z Law B2C Entertainment 120