Marketing Insider Group

FEBRUARY 3, 2025

For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. A goal tied to brand authority might emphasize thought leadership content that addresses industry challenges. Tailor promotions to match the preferences of your audience and the platforms you use.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Scoop.it!

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Here are four ways you can promote your content to increase engagement: 1.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Search intent considers what users want when they type something into Google.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. This just cant be done as efficiently with analog content.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. When users’ gratitude bubbles over, they do what happy people do: They tell everyone. Promote Your Product by Promoting Your Customers.

Promotion 134

Promotion Product Customer Thought Leadership 134

Hubspot Marketing

NOVEMBER 20, 2024

Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. It's all about thought leadership.

User-Generated 136

User-Generated Thought Leadership Branding Management 136

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Utilize industry influencers for their thought leadership and reach.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Buffer Marketing

AUGUST 26, 2024

Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  They're a great way to generate engagement and even spark ideas for new content you can share.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Which advocates are generating the most engagement? For example, create a hashtag to promote a specific employee advocacy campaign.

PR 111

PR Gen Z Thought Leadership Communications 111

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption two! Could there be a chain reaction?

SEO 107

SEO Branding User-Generated PR 107

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 115

SEO Law User-Generated Analytics 115

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Mistakes in SaaS lead generation quickly become fatal, leading to potentially disastrous consequences.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. Design graphics or templates for upcoming promotions. Adopt AI and automation AI and automation aren’t just trends—they’re tools that can streamline your workflow, generate fresh content ideas, and help you stay consistent without burning out.

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement. To enable Creator Mode: Navigate to your LinkedIn profile homepage. Can I monetize my LinkedIn newsletter?

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Reactivation and win-back For those who’ve drifted away, it’s not too late.

Management 96

Management Marketing Marketers CRM 96

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Brand trust and thought leadership. When your business uses a blog to reach customers, you’ll also be able to generate high-quality leads. Not only that.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. Never forget that social is a two-way street – you can’t always be promotional. Promoted Posts. Lead Generation Cards. Always add value.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Buffer Marketing

FEBRUARY 12, 2025

TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. For example, BetterUp often promotes its live webinars using LinkedIn. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

JUNE 19, 2015

Your cover photo could include brand messaging, campaign promotions, product images, and more—the options are truly endless. Utilizing Facebook Apps is a great place to promote a new contest, offer a content download, or show your followers a video. Twitter has become the optimal network for thought leadership and branding.

eBook 134

eBook Branding Thought Leadership Real Estate 134

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Marketing Insider Group

JANUARY 26, 2021

How many clicks or new leads do you expect this tactic to generate? 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Platform: Google AdWords.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Sprout Social

FEBRUARY 10, 2025

Allow your current employees to expand your candidate search and generate interest in working for your company. They must also balance mitigating potential risks from employee-generated content with amplifying the experiences of internal voices. Some 86% of marketing leaders anticipate hiring at least two new team members in 2025.

Branding 74

Branding Thought Leadership User-Generated Industry Insights 74

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. On some level, it appeals to just about every consumer’s dreams, thoughts, and self-confidence. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

MARCH 9, 2017

As more webinar platforms offer users the ability to download a recorded version of the webinar, marketers are realizing that webinars are an excellent evergreen asset. Webinar recordings offer a really great benefit that many marketers overlook: They extend the lifespan of your content for as long as you want to promote it.

Thought Leadership 130

Thought Leadership User-Generated Promotion Education 130

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? It could be for personal branding, lead generation , or customer service, to name a few. This is very important, because, according to Quora, retweets peak between the hours of 2pm to 5pm EST. They aren’t using promoted tweets.

Branding 134

Branding Thought Leadership Promotion Advertising 134

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. It’s an interruptive medium and is an outbound approach to brand promotion. Advertising is purely promotional, with your brand voice leading the way. internet users blocked ads. Now, on to the numbers. In 2020, 26.4%

Advertising 145

Advertising Advertisers Content Marketing User-Generated 145

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Employee advocacy is the promotion of a brand or company that an individual works at. A good employee advocacy strategy will enable your employees to: Amplify company messages and promotions, which increases brand awareness.

Thought Leadership 138

Thought Leadership User-Generated Promotion Place 138

Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Why Conversions Are Important.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These sites have thriving, loyal user bases that are eager to reward great content with their undivided attention. Reddit users are especially sensitive to advertising, so don’t post overtly promotional videos and expect nice comments. Like Reddit users, Tumblr users form tight-knit communities around niche subjects.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133