Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Highlight thought leadership works. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Utilize industry influencers for their thought leadership and reach. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

JULY 26, 2024

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Transform 114

Transform Whitepaper Thought Leadership Customer Journey 114

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. For example, LinkedIn is a prime platform for HR networking and thought leadership. Promote them across your website, social media , email newsletters, and other channels.

Content Marketing 81

Content Marketing Whitepaper Thought Leadership eBook 81

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)

Whitepaper 96

Whitepaper Thought Leadership Finance Marketing 96

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. You need to share your offer, guarantee, promotion, etc. Source: ON24.

Thought Leadership 143

Thought Leadership Whitepaper Promotion Marketing 143

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

Whitepaper 134

Whitepaper Thought Leadership Education Promotion 134

Tiecas

MAY 17, 2024

Offer engineers whitepapers or downloadable CAD files. To achieve long-term results, you need to plan for ongoing industrial content marketing that establishes thought leadership, builds trust and converts website visitors into qualified leads. downloading a white paper or filling out a contact form).

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership 97

Thought Leadership eBook Whitepaper User-Generated 97

Search Engine Land

MAY 13, 2024

Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Sprout Social

FEBRUARY 22, 2021

Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Curate third-party thought leadership.

Whitepaper 142

Whitepaper Thought Leadership B2C Promotion 142

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Industry expertise Thought leadership isn’t just for PR. What’s the key to B2B marketing success? Influencers.

Influencer Marketing 120

Influencer Marketing Whitepaper User-Generated Marketing 120

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. I found this personal post from the CEO to be really on point with transparency, honesty, and thought leadership.

Content Marketing 124

Content Marketing Whitepaper Thought Leadership eBook 124

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Martech

MARCH 22, 2023

Review your price structure on promotions. Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Look at your targeting.

Marketing Strategy 93

Marketing Strategy Whitepaper Thought Leadership Marketing 93

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? But that simply is not the case.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 129

Inbound Marketing Whitepaper Real Estate Non-Profit 129

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Image Source. Download for Free.

Whitepaper 145

Whitepaper eBook Education Price 145

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). Become a trusted brand with thought leadership. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result? Credibility and trust.

Content Marketing 136

Content Marketing Whitepaper Thought Leadership Marketing 136

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Lynton Web

OCTOBER 27, 2023

This blog will delve into the intricacies of leveraging inbound marketing to amplify your market share, providing a roadmap that navigates through strategic planning, lead generation, thought leadership, collaborative efforts, and performance evaluation. Still looking for more help?

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. Audit your existing marketing assets and identify your thought leadership pieces. Content feeds the social marketing beast.

Whitepaper 126

Whitepaper Thought Leadership Marketing Marketers 126

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Whitepaper 142

Whitepaper eBook Marketing Marketers 142