Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. Thought leadership: Establishing your brand as an authority in your field. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. If you were an early adopter of inbound marketing , you might have spent 80% of your time creating content and 20% of your time promoting it. Promote Content Across Your Website.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Be honest – regardless of how valuable it was, have you ever really engaged with a whitepaper? whitepapers, ebooks, blogs) is passive. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.”

Whitepaper 134

Whitepaper eBook Thought Leadership Entertainment 134

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion? But that simply is not the case.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership eBook 129

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketing 75

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. Audit your existing marketing assets and identify your thought leadership pieces. Content feeds the social marketing beast.

Whitepaper 126

Whitepaper Thought Leadership Marketing Marketers 126

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Utilize industry influencers for their thought leadership and reach. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! There are various ways to advertise their tax preparation campaigns successfully.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. You need to share your offer, guarantee, promotion, etc. Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Trade Press Services Newsletter

JULY 6, 2023

The most effective resumes highlight your unique expertise, establish thought leadership and are optimized for applicant tracking technology. Highlight thought leadership works. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. What’s important to note is that this is not the content, but the promotions about the content, otherwise, your potential reader may never dive into your thought leadership. Need more help?

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. Part of a webinar’s success depends on finding the right audience to promote it to.

Whitepaper 133

Whitepaper Thought Leadership Promotion User-Generated 133

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? And why is it important to marketers?

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

SocialPilot

APRIL 23, 2025

Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships. Use social media to promote events.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

FEBRUARY 22, 2021

Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Curate third-party thought leadership.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. I found this personal post from the CEO to be really on point with transparency, honesty, and thought leadership.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Marketing Insider Group

JUNE 14, 2020

Marketers are thus looking to develop an effective content strategy that will allow them to maintain the brand’s identity and boost marketing ROI, while improving their brand’s authority and thought leadership in the space. This is where effective thought leadership comes in. The result? Credibility and trust.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. Whitepapers, stats & reports, infographics. How to help this person get a promotion? Promote your company as a value provider to the industry.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Adobe Experience Cloud Blog

JULY 20, 2009

We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. The objective was to build awareness of ShipServ throughout the global industry without spending a fortune!

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. On a standard static-content campaign, what’s the typical practice? Get Busy Creating.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JULY 23, 2015

For example, conversion metrics could be: 100 downloads for a whitepaper. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? Content Promotion.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

JULY 13, 2012

Remember to mark them on your content spreadsheet as keep or promote. Something we often do at Marketo is update some of our popular content pieces which allows us to run an entire promotional campaign around the updates. Think about whether or not it may be possible to breathe some new life into these content pieces.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122