SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences.

Transform 149

Transform Marketing Marketers Promotion 149

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 117

Transform Branding Retail Communications 117

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Make it your advantage promote your ability to move faster and adapt quicker than competitors with bloated organizations. Streamlined. Limited budget?

Transform 123

Transform CMO Marketing Marketers 123

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. Dig deeper: How to use micro-moments to capture customer intent in real-time Succeeding in the AI Overviews era AI Overviews are transforming how content is presented and consumed.

Transform 123

Transform User-Generated SEO Branding 123

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 139

Transform Branding CMO Education 139

DirectMail2.0

JANUARY 14, 2025

Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. Design your mail to convey a journey or transformation, whether its how your product solves a problem or how your service has impacted real customers. Consider: Scratch-offs revealing prizes or discounts.

Direct Mail 105

Direct Mail Transform Marketing Marketers 105

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform 120

Transform Customer loyalty Marketing Marketers 120

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself. Processing.

Transform 113

Transform Customer loyalty Customer Journey Marketing 113

Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care. Some small business sectors have always reached into the digital space.

eCommerce 115

eCommerce Transform CRM Price 115

SmartBrief - Marketing

AUGUST 23, 2024

Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 114

Health Millennials Transform Retail 114

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Marketing Insider Group

MARCH 10, 2025

Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Automated reminders, special promotions, and follow-up emails keep customers engaged, reinforcing brand loyalty. A growing business requires a CRM that evolves with customer expectations.

Transform 66

Transform CRM Customer Analytics 66

Martech

OCTOBER 11, 2023

Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. This makes your blog a long-term investment in your visibility in AI search results.

Transform 131

Transform SEO Thought Leadership User-Generated 131

Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth.

Transform 103

Transform CRM Analytics eCommerce 103

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 125

Customer Transform Customer loyalty Marketing 125

Martech

JUNE 28, 2024

MACH mindset The MACH Alliance is a nonprofit organization formed in 2020 to promote marketing technology and practices that fit into composable, modular systems. At the time of Mars’ digital transformation, Barz was aware of only one other CPG brand that had made a similar transition. Are you getting the most from your stack?

Transform 102

Transform eCommerce Retail Manufacturing 102

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 108

Transform Customer loyalty Fashion Promotion 108

Martech

NOVEMBER 6, 2024

Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. Stories following the “Hero’s Journey” and “Redemption Arc” create a transformational narrative, increasing comment interaction by 17%. and again between 12 a.m. –

PR 132

PR Transform Target Market Content Marketing 132

Trade Press Services Newsletter

OCTOBER 4, 2023

Identifying and combining the most successful elements of a promotion increases engagement, improves conversions, boosts ROI and strengthens relationships with target audiences. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. A/B testing is an iterative process.

Transform 130

Transform Energy Marketing Marketers 130

Martech

FEBRUARY 3, 2025

In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape. Want to ask your own question of MarTechBot?

Transform 112

Transform Price Entertainment Advertising 112

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 136

Customer Branding Customer loyalty Transform 136

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketing Marketers 123

Vertical Response

DECEMBER 21, 2024

This approach transformed our email marketing campaigns, making them more impactful and profitable. Automated workflows enable marketers to send out promotional materials automatically, enhancing timely engagement. Demographic info, lead scores, and purchase history are useful for effective email list segmentation.

Email Marketing 115

Email Marketing Transform Marketing Marketers 115

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals. Task: Promote the blog article found at [link] by creating LinkedIn, X and Facebook posts that increase engagement and educate the audience.

Transform 126

Transform Analytics User-Generated Education 126

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

Transform 131

Transform User-Generated SEO Law 131

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Like this: ChatGPT can do a range of tasks, like creating lists, producing code, and answering questions.

Transform 112

Transform User-Generated Manufacturing eCommerce 112

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. By sending personalized promotions, such as a discount on breakfast sandwiches to morning customers and a special on iced coffees to afternoon visitors, they saw a 40% increase in sales during targeted hours. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Management 40

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Use a single supplier for consistency Deming promoted consistency in production, urging manufacturers to minimize variation by relying on trusted suppliers. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

Transform 73

Transform Manufacturing Key Performance Indicator Marketing 73

Marketing Insider Group

JULY 30, 2024

Advantages of Zero-Party Data Zero-party data offers numerous benefits that can transform how brands connect with their customers, ensuring more precise, trusted, and personalized interactions. In that case, you can send them targeted promotions and updates about the latest products you have in stock.

Transform 126

Transform CRM Communications Management 126

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research. If published as a white paper or static page, create a blog post for promotion and scannability. Share via social media and email marketing.

Whitepaper 112

Whitepaper SEO Transform Health 112

Use Insider

NOVEMBER 18, 2024

Christiane shared that PATTERN uses Insider’s Predictive AI to recommend complementary products, enhancing the customer’s experience by promoting regimen-based usage. Convincing consumers to make the switch can be difficult.

Retail 59

Retail Transform Customer User-Generated 59

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Here’s a quick overview of our 20 tips: 1.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130