Martech

JANUARY 23, 2025

It can be a useful way to transform complex data into something relatable, understandable and actionable, with real consequences. The post How to promote data literacy in your marketing team appeared first on MarTech. Begin by framing your data like a story: Who are the characters? Email: Business email address Sign me up! Processing.

Promotion 122

Promotion Transform Marketers Marketing 122

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Are you directly or influencing sales as someone that is promoting a service?

Transform 74

Transform B2C Influencer Marketing Marketers 74

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away.

Transform 243

Transform Thought Leadership Communications New Technology 243

SMEI

NOVEMBER 21, 2024

Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences.

Transform 149

Transform Marketers Marketing Promotion 149

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 120

Transform Branding Retail Communications 120

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Make it your advantage promote your ability to move faster and adapt quicker than competitors with bloated organizations. Streamlined. Limited budget?

Transform 126

Transform CMO Marketers Marketing 126

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform 122

Transform Customer loyalty Marketers Marketing 122

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself. Processing.

Transform 115

Transform Customer loyalty Customer Journey Marketers 115

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. Dig deeper: How to use micro-moments to capture customer intent in real-time Succeeding in the AI Overviews era AI Overviews are transforming how content is presented and consumed.

Transform 125

Transform User-Generated SEO Branding 125

Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care. Some small business sectors have always reached into the digital space.

eCommerce 117

eCommerce Transform CRM Price 117

SmartBrief - Marketing

AUGUST 23, 2024

Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 115

Health Millennials Transform Retail 115

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Conclusion Marketing leaders anticipating future trends position their brands for success.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Minimal Holiday Promotion Although they had a variety of candle scents perfect for gift-giving, they lacked a strong seasonal email plan to drive holiday-specific sales.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

OCTOBER 11, 2023

Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. This makes your blog a long-term investment in your visibility in AI search results.

Transform 133

Transform SEO Thought Leadership User-Generated 133

Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth.

Transform 104

Transform CRM Analytics eCommerce 104

Marketing Insider Group

MARCH 10, 2025

Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Automated reminders, special promotions, and follow-up emails keep customers engaged, reinforcing brand loyalty. A growing business requires a CRM that evolves with customer expectations.

Transform 66

Transform CRM Customer Analytics 66

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. They aim to protect and safeguard original content creators and promote their value-added. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 110

Transform Customer loyalty Fashion Promotion 110

Martech

NOVEMBER 6, 2024

Scheduling your highest-impact content for weekend, late-night Reddit promotion will help your brand reach consumers when they’re most likely to deeply engage with content. Stories following the “Hero’s Journey” and “Redemption Arc” create a transformational narrative, increasing comment interaction by 17%. and again between 12 a.m. –

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PR Transform Target Market Content Marketing 134

Martech

FEBRUARY 3, 2025

In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape. Want to ask your own question of MarTechBot?

Transform 114

Transform Price Entertainment Advertising 114

Trade Press Services Newsletter

OCTOBER 4, 2023

Identifying and combining the most successful elements of a promotion increases engagement, improves conversions, boosts ROI and strengthens relationships with target audiences. The post Six Tips for Using A/B Testing to Transform Your Marketing Messaging appeared first on Trade Press Services. A/B testing is an iterative process.

Transform 130

Transform Energy Marketers Marketing 130

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Customer 137

Customer Branding Customer loyalty Transform 137

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

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CRM Transform Marketers Marketing 123

Martech

APRIL 16, 2025

Tableau Next will help automate repetitive tasks like cleaning, transforming and visualizing data, the company said. Dig deeper: How to promote data literacy in your marketing team The post Salesforce bets AI agents can solve business leaders’ struggles with data appeared first on MarTech. Generally available in 2025.

Transform 102

Transform Analytics User-Generated Promotion 102

Vertical Response

DECEMBER 21, 2024

This approach transformed our email marketing campaigns, making them more impactful and profitable. Automated workflows enable marketers to send out promotional materials automatically, enhancing timely engagement. Demographic info, lead scores, and purchase history are useful for effective email list segmentation.

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Email Marketing Transform Marketers Marketing 115

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It transforms text into compelling, McKinsey-like visuals. Task: Promote the blog article found at [link] by creating LinkedIn, X and Facebook posts that increase engagement and educate the audience.

Transform 129

Transform Analytics User-Generated Education 129

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

Transform 131

Transform User-Generated SEO Law 131

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Like this: ChatGPT can do a range of tasks, like creating lists, producing code, and answering questions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 111

Price Real Estate Promotion Food 111

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. By sending personalized promotions, such as a discount on breakfast sandwiches to morning customers and a special on iced coffees to afternoon visitors, they saw a 40% increase in sales during targeted hours. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Management 40

Marketing Insider Group

JULY 30, 2024

Advantages of Zero-Party Data Zero-party data offers numerous benefits that can transform how brands connect with their customers, ensuring more precise, trusted, and personalized interactions. In that case, you can send them targeted promotions and updates about the latest products you have in stock.

Transform 126

Transform CRM Communications Management 126

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research. If published as a white paper or static page, create a blog post for promotion and scannability. Share via social media and email marketing.

Whitepaper 112

Whitepaper SEO Transform Health 112