Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

Brand Management 109

Brand Management User-Generated Marketing Marketers 109

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 132

Video Marketing Branding User-Generated Marketing 132

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Sprout Social

MARCH 28, 2025

Instagram trial reels let you share short form videos, specifically with people who dont follow your account to get a read on how the content is resonating. Users who follow your account wont see these particular reels on your account page or in their feed. You can track feedback, reactions, comments and more just like a regular reel.

User-Generated 104

User-Generated Traditional Marketing Social Media Marketing Branding 104

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Social Media Campaign Templates An unexpected part of social media marketing is managing a budget. Provide value.

Social Media Marketing 113

Social Media Marketing eBook Marketing Marketers 113

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7% What is Video Marketing?

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube has a very active community of users.

Promotion 111

Promotion User-Generated Millennials SEO 111

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. Film multiple short-form videos in a single session. Design graphics or templates for upcoming promotions.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. InVideo: Edit Videos for Instagram For fast, easy and effective video editing, InVideo is one of the best Instagram tools out there. With video marketing on the rise, it’s important to keep up with the industry.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketing Marketers 85

Marketing Insider Group

MAY 22, 2023

Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. Generate a creative Twitter thread about [topic].

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Adobe Experience Cloud Blog

DECEMBER 7, 2018

True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. These sites have thriving, loyal user bases that are eager to reward great content with their undivided attention. Video is everything in an online world stuffed to the brim with content. Ask, and Quora will answer.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. According to HubSpot data , 65% of businesses say generating leads is their biggest challenge when it comes to marketing. That’s how you can grow your following and gain the attention of users who have more popularity than you.

User-Generated 137

User-Generated Promotion Energy Analytics 137

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 125

Branding Millennials Video Marketing B2C 125

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Without using up too many resources, brands can publish videos that evoke emotion.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JULY 28, 2020

Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JANUARY 5, 2022

Pricing: Sprout’s Standard plan starts at $89/mo per user. Pricing: Base plan starts at $25/mo for two users. Sendible is another social publishing tool with features tailor-made for agencies looking to schedule and promote social posts for clients. The tool also allows you to generate hashtags based on uploaded photos.

Price 145

Price Analytics User-Generated Real Estate 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 144

Shoppers Product Gen Z Promotion 144

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Hootsuite

JANUARY 12, 2022

Just under 40% of businesses are already using short-form video to promote their product or service. Promote your regular channel. Use YouTube Shorts to promote and grow your regular channel. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161