Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

Video Marketing 143

Video Marketing Marketers Marketing Promotion 143

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Benefits of Video Marketing 6.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. After all, they likely get bombarded with messages asking them to share content.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 132

Video Marketing Branding User-Generated Marketers 132

Hubspot Marketing

JULY 21, 2023

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include a call to action.

Product 145

Product Promotion Food Influencer Marketing 145

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketers Marketing 91

Martech

DECEMBER 9, 2024

Run holiday-themed video campaigns What to do: Develop short, festive videos that highlight holiday gift ideas, special promotions, or limited-time offers. Tools to use: Animation software: Canva or Adobe After Effects for animated videos. Video editing apps: InShot or Animoto for quick edits on mobile.

User-Generated 112

User-Generated Retail Video Marketing Management 112

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

Martech

SEPTEMBER 4, 2024

Demand Gen estimates assume a mix of image and video creatives, allowing for more versatile campaign execution. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. First seen. Email: Business email address Sign me up!

Promotion 125

Promotion Advertising Advertisers Marketing Strategy 125

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series aims to provide a practical overview of all the essential elements required for creating compelling video clips.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

Hubspot Marketing

SEPTEMBER 24, 2024

As Carl puts it: “YouTube won’t promote your content if your own viewers aren’t watching it.” This goes against everything I’ve learned about content marketing, where more distribution equals more views. If something performs great, YouTube is more likely to promote the following video.” Let’s do some quick math.

Shipping 140

Shipping Promotion Place Video Marketing 140

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Video views Video views are the number of times a video has been watched on social media platforms. How to Track Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketers 77

Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

Social Media Marketing 82

Social Media Marketing User-Generated Influencer Marketing Customer Journey 82

Hubspot Marketing

SEPTEMBER 9, 2024

But more and more streaming services are offering ad-supported tiers , so you can still promote your product or service to viewers. According to a study by eMarketer , individuals of all ages watch video with ad-supported subscriptions at least once a month, with 80% of Amazon Prime Video subscribers opting for ad-supported.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. Vertical video ads offer a powerful way for businesses to promote their products and services.

Market Trends 18

Market Trends Video Marketing User-Generated Marketers 18

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketers Marketing Retail 87

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketers Marketing 69

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Promotional stories: Create limited-time offers or special events that tie into our brand story. Instagram Stories and Reels: For quick, engaging behind-the-scenes clips. Tools needed.

Brand Management 109

Brand Management User-Generated Marketers Marketing 109

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Yes, there is.

Video Marketing 81

Video Marketing User-Generated Marketers Marketing 81

Martech

DECEMBER 18, 2024

However, its up to the marketing team to determine how to position and promote that offer. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 104

Transform CRM Analytics eCommerce 104

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 85

Video Marketing Education Marketers Marketing 85

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Jeff Bullas

FEBRUARY 26, 2023

InVideo: Edit Videos for Instagram For fast, easy and effective video editing, InVideo is one of the best Instagram tools out there. With video marketing on the rise, it’s important to keep up with the industry. I can openly recommend it to anyone looking for a program to create excellent quality videos.

Marketers 246

Marketers Marketing Analytics User-Generated 246

Sprout Social

MARCH 28, 2025

If the video doesnt take off with your non-followers, youll still gain valuable insights for your video marketing strategy. Use trial reels to play with content types like edutainment , promotional posts featuring your products and services, or user generated content (UGC) style clips.

User-Generated 94

User-Generated Traditional Marketing Social Media Marketing Branding 94

Marketing Insider Group

MAY 22, 2023

Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. Generate the body copy for a promotional email campaign about an upcoming spring sale for [company]. Write a holiday-themed email that promotes seasonal promotions and offers. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Hubspot Marketing

FEBRUARY 11, 2020

Video marketing is now one of the core pillars of content strategy. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. Users spend three times longer watching live videos than standard uploaded content.

Video Marketing 139

Video Marketing Communications Promotion Marketing Strategy 139

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 125

Branding Millennials Video Marketing B2C 125

Buffer Marketing

JANUARY 30, 2025

Film multiple short-form videos in a single session. Design graphics or templates for upcoming promotions. Try out new formats alongside proven content types to keep things fresh without losing what already works. Batching content helps you stay consistent without constantly feeling like you’re playing catch-up.

User-Generated 102

User-Generated Education Analytics Thought Leadership 102