Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. While it’s true: the market is saturated with content, the large majority of it is promotional crap that no one wants. Most content earns zero attention in the form of links, shares, clicks, or views.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Buffer Marketing

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers.   Partner with a local business for a co-branded promotion.     Swap newsletter and social shoutouts to reach new audiences. 

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. High search rankings make it easier for potential customers to find you.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Marketing Insider Group

DECEMBER 9, 2024

It also promotes a more organized approach to content creation, reducing last-minute rushes and helping to prioritize quality over quantity. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 115

SEO Whitepaper Management Analytics 115

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. In other words, just ask them!

Management 114

Management Whitepaper Promotion Health 114

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Promoting Technical Content Beyond Social Media Creating top-notch technical content is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Consider a co-marketing campaign.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Marketing Insider Group

OCTOBER 15, 2024

With billions of active users, these social media giants allow businesses to build brand awareness, engage with potential customers, and promote products through eye-catching visuals and videos. LinkedIn’s advanced targeting options allow businesses to reach decision-makers and key professionals in specific industries.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! There are various ways to advertise their tax preparation campaigns successfully.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

AUGUST 26, 2024

In the B2B medical technology sector, this goes beyond mere promotion; it’s about informing your audiences, highlighting unmet needs, and positioning your medtech solutions as the ideal answer for prospects. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Instead of offering just one whitepaper, bundle several resources into a single, high-value offer.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. And an e-book covers a single topic divided up into chapters.

Whitepaper 138

Whitepaper Content Marketing Marketers Marketing 138

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Rock Content

SEPTEMBER 16, 2020

Content Marketing is a versatile marketing strategy that uses various types of content, such as blogs, white papers , infographics , videos , industry reports, case studies , to engage prospective customers, offer them something of value and, ultimately, convert them into a customer. Make sure that your content has a strong takeaway.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. This allows them to promote their shows across a new platform while creating a near-endless well of Instagram content. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 136

Whitepaper B2C User-Generated Marketers 136

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. You need to share your offer, guarantee, promotion, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Published materials.

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Content Promotion. From engagement, you'll move right along to your competitor's content promotion strategy. Or are they posting visual content to promote engagement and brand awareness? Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Whitepaper Marketers Marketing 118

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. When you do this, you’re sending the message to potential customers that your business social media page is a go-to source for valuable information, not just another promotional feed. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Whitepaper 130

Whitepaper Thought Leadership Branding Transform 130

Marketing Insider Group

APRIL 7, 2020

Start with your customers’ pain points and interests: Too many companies we talk to think that their blog posts need to be self-promotional. Activating your employees to publish and promote content is one of the most effective ways to spread the word about your blog – and your business. Promote Your Blog Posts on Social Media.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145

Marketing Insider Group

JUNE 17, 2020

Re-purpose webinars or white papers. Were they early attempts that were a little more self-promotional than they were helpful? Change self-promotional language into helpful advice: Instead of telling readers how great your widgets are, tell them the story about how a company doubled its productivity by using your widget.

Whitepaper 144

Whitepaper Analytics Promotion Content Marketing 144

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Image Source. Download for Free.

Whitepaper 145

Whitepaper eBook Education Price 145

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. The advantages are immediate visibility and targeted reach.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Sprout Social

FEBRUARY 22, 2021

According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages. Sharing content from third-party sites like Gartner and Forbes can further build trust with your audience because you’re promoting a trusted source prospects likely already know and respect. Conclusion.

Whitepaper 144

Whitepaper Thought Leadership B2C Promotion 144