Hootsuite

MAY 25, 2023

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), But in 2023, the most powerful real estate marketing is happening on social media. Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics.

Real Estate 104

Real Estate User-Generated Social Media Marketing Inbound Marketing 104

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 105

Real Estate Transform User-Generated Education 105

Rock Content

SEPTEMBER 6, 2023

Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content.

Real Estate 98

Real Estate PR Marketers Marketing 98

AWeber

APRIL 17, 2024

Benefits of real estate email marketing 1 - Measurable Unlike other types of marketing that are difficult to measure, you can determine the ways in which your email efforts are impacting business by reviewing information such as open rates, click rates, traffic to your website, and more.

Real Estate 76

Real Estate Email Marketing Education Marketers 76

Zumvu

SEPTEMBER 21, 2023

Have you ever hunted Pokemon with Pokemon Go or used face filters while talking on Facetime?

Real Estate 105

Real Estate Marketing Strategy Marketers Marketing 105

Six & Flow

DECEMBER 3, 2024

Technology has transformed every industry, and real estate is no exception. With countless contacts to manage, leads to nurture, and deals to close, adopting the right tools can make or break your business.

Real Estate 52

Real Estate Transform CRM Management 52

Hubspot Marketing

AUGUST 30, 2022

They tackle debt management, tax hacks, passive income streams, real estate, free travel, and more. Best For Real Estate Investors: On the Market. Want to keep up with the real estate market but don’t have the time to keep up with the news? The Not-So-Scary Way to Start Buying Real Estate in 2022.

Finance 28

Finance Real Estate Health Education 28

Search Engine Land

OCTOBER 24, 2023

However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate. Expanding this experiment could potentially lead to more clicks for advertisers in areas that have always been organic spots in Google Search. What Google is saying.

Real Estate 139

Real Estate SEO Advertisers Advertising 139

Buffer Marketing

MAY 28, 2024

  Ten months ago, I launched my sixth company, Robin House , which fractionalizes property investments into thousands of shares, empowering everyday individuals to invest in real estate with as little as $100.  For example, one of our customers was part of an investment club, and he invited us to talk to them.

Real Estate 112

Real Estate Promotion Education Customer 112

Hubspot Marketing

MAY 27, 2022

The takeaway: Just like real estate, effective ad targeting is all about location, location, location. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones. Pinpoint Your Audience. The key to any targeted advertisement is finding your target audience.

Advertising 143

Advertising Advertisers Real Estate Customer 143

Adobe Experience Cloud Blog

APRIL 9, 2020

It’s good to know that the real estate agent is still working on making your house sale happen. Regardless of pandemics, marketing should be about addressing a need, rather than pushing a company’s agenda. Today, people need lots of things. Reassurance. Practical assistance. And maybe even an element of business as usual.

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Search Engine Land

MARCH 13, 2024

You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.

Real Estate 98

Real Estate SEO User-Generated Promotion 98

Sprout Social

DECEMBER 14, 2022

Real estate. In the metaverse, real estate aficionados are trading cryptocurrency. People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform. Here are a few industries that are already making their mark.

Real Estate 124

Real Estate Branding Fashion Food 124

Search Engine Land

FEBRUARY 20, 2024

Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 121

Real Estate SEO Branding Place 121

Search Engine Land

OCTOBER 9, 2023

Compare this to what we normally see for SGE results, with a big answer, that takes up the whole screen real estate and sometimes more: Why we care. Again, IMO SGE will not roll out unless it's revenue-neutral or positive… Stay tuned: pic.twitter.com/JSlUJ7V7ef — Glenn Gabe (@glenngabe) October 7, 2023 Normal SGE.

Real Estate 123

Real Estate User-Generated SEO 123

Search Engine Land

JULY 11, 2024

AI Overviews real estate shrinks. For education queries, AI Overviews dropped from 26% to 13%. For entertainment queries, AI Overviews fell from 14% to nearly 0%. For ecommerce queries, AI Overviews decreased from 26% to 9%. AI Overviews take up less pixel space on top of Google’s search results than ever.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Search Engine Land

SEPTEMBER 17, 2024

Adding trust signals in the SERP Since we’re talking about less real estate (and/or less prominent real estate) in the SERP, one way to maximize that is to make sure you’re leaning on social proof and trust signals to encourage the user to click on your link, not your competitors.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Neil Patel

MAY 19, 2021

” This change in search is causing Google to change how it displays answers, and it’s creating new, valuable SEO real estate opportunities. It looks like this: What makes the featured snippet such a lucrative piece of SEO real estate? The Power of the Featured Snippet. Position #0.

Real Estate 139

Real Estate SEO Digital Marketing Place 139

Search Engine Land

JUNE 22, 2023

While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.) Everyone knows at least five local real estate agents or brands. Real estate has always been incredibly competitive. How is this relevant to their real estate business?

Real Estate 93

Real Estate SEO CRM Price 93

Search Engine Land

FEBRUARY 9, 2024

IMO, this is step 1 of a few… I think Web Stories could be completely gone in a year or so.

Real Estate 121

Real Estate User-Generated SEO 121

Hubspot Marketing

MAY 30, 2023

AI in Real Estate Real estate agents often use AI to analyze the housing market. These tools are unbiased in their application sorting, ensuring all candidates are assessed equally and without preferential treatment, and it saves hiring managers time for open positions that receive a large number of applications.

Real Estate 126

Real Estate Manufacturing Transform Finance 126

Martech

APRIL 7, 2023

Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. The generative AI increases content coherence and improved context understanding in 37 different languages. It also allows users to generate images.

Product 122

Product Real Estate Copywriting User-Generated 122

Hubspot Marketing

NOVEMBER 24, 2023

For example, if we take a look at the job listing for the content writer at Orchard, we can see keywords like “real estate,” “SEO best practices,” and “content strategy.” Keywords: Content writer, Content strategy, SEO marketing, SEO best practices, Content marketing, Real estate 3. Highlight your skills.

Real Estate 129

Real Estate Education SEO Communications 129

Litmus

AUGUST 24, 2021

That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 120

Real Estate Manufacturing Retail Education 120

Search Engine Land

JANUARY 31, 2024

Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Your brand/business could potentially be losing out on ways to reach your audience – on TikTok, Google, or both. TikTok videos in featured snippets.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Hubspot Marketing

FEBRUARY 14, 2023

A website offers more real estate for keywords and gives search engines more information about your podcast beyond just the title and description. For instance, you might be a real estate investor looking to offer advice to new professionals in the field. Create a website for your podcast. What are their interests?

SEO 131

SEO Real Estate Health Affiliate Marketing 131

Neil Patel

MARCH 11, 2021

For instance, if your site is reiv.com.au, a real estate training site, you can use any of these anchor text variations to generate backlinks: reiv real estate training reiv realtors reiv training for beginners.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Search Engine Land

OCTOBER 13, 2023

There are only four ad spots, and Google does not want any advertiser to control all the real estate. With Amazon, one advertiser can easily dominate a vast amount of real estate on the search results page. You cannot advertise two listings for the same keyword.

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Neil Patel

JANUARY 19, 2022

If you look at the image above, you’ll see a local pack search phrase for “real estate broker.” It doesn’t matter because Evans Appraisal Service is paying to display their business at the top of the results for the phrase “real estate broker,” and Google has determined it’s relevant enough to earn the top spot.

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Search Engine Land

MAY 13, 2024

The Real Estate, Sports & Recreation, and Personal Services industries saw increases of over 25% year-over-year. CTR increased by 5%, on average, for 70% of industries. The average CTR was 6.11% in 2023 and 5.91% in 2022. CPC: $4.66. CPC increased by 10%, on average, in 86% of industries. The average CPC was $4.22

Real Estate 105

Real Estate Finance Fashion Advertising 105

Kuno Creative

JULY 13, 2023

For companies with any kind of real estate in the digital landscape, an effective inbound marketing strategy is a must-have; the challenge is often implementation. Or perhaps you realize that asking your reduced staff to do less with more has quickly led to overwhelm and reduced key performance indicators.

Inbound Marketing 98

Inbound Marketing Real Estate Key Performance Indicator Price 98

Neil Patel

SEPTEMBER 8, 2021

They create customized visuals for real estate businesses in both 2D and 3D models. If you’re a real estate developer or architect, it’s worth checking these guys out. Mediatask is a niche B2B marketplace for drafters and architects. Mediatask uses technology automation to increase the capacity of their team.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Hubspot Marketing

DECEMBER 12, 2023

Real Estate Aside from the obvious industries like real estate or mortgage lending, there are other roles that an interest in real estate could benefit from. What we like: Bonus points if you create and share organization templates like this Notion creator does. Cooking Do you have a food blog?

Place 125

Place Real Estate Non-Profit Finance 125

Neil Patel

JUNE 23, 2021

Compare the two searches: “Real Estate” vs. “4-bed real estate in Naperville.”. Searches of more than four words make up 95.88 percent of Google searches , meaning there are lots of clicks to be had. Because these searches are more specific, the people making them tend to have greater buyer intent.

Real Estate 139

Real Estate SEO Content Marketing Advertising 139

Search Engine Land

FEBRUARY 12, 2024

Register today for an immersive virtual fireside, “ Beyond Silos: Data Collaboration Strategies for Marketing Success ” where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and real-estate company, RE/MAX. Analytics: Fine-tuning media placements for optimal performance.

Real Estate 92

Real Estate Transform Analytics Digital Marketing 92

Search Engine Land

JUNE 17, 2024

47% of Reddit screenviews happen on conversation pages, making it a prime advertising real estate. The new “Conversation Ads” feature larger, more premium media and will appear between individual comments. New brand safety controls, including machine learning tooling, are coming later this year. By the numbers.

Real Estate 92

Real Estate Advertising Advertisers Branding 92