Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients.

Real Estate 119

Real Estate User-Generated Social Media Marketing Advertisers 119

Hootsuite

JANUARY 9, 2024

There’s no doubt that social media is an amazing marketing tool for real estate professionals. But it’s important to remember that various real estate codes of ethics — and many local and national laws — apply to what you post. make sure you know the social media rules for real estate agents.

Real Estate 113

Real Estate Law Promotion Social Media Marketing 113

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 114

Real Estate Transform User-Generated Education 114

Hootsuite

MAY 25, 2023

If you’ve ever seen a real estate agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), But in 2023, the most powerful real estate marketing is happening on social media. Put your best open-house shoes on and take a tour through some seriously inspiring real estate social media statistics.

Real Estate 110

Real Estate User-Generated Inbound Marketing Social Media Marketing 110

Search Engine Journal

AUGUST 6, 2022

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

Real Estate 119

Real Estate SEO 119

Hootsuite

JUNE 27, 2023

Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 103

Real Estate Social Media Marketing Analytics Thought Leadership 103

Rock Content

SEPTEMBER 6, 2023

Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content.

Real Estate 98

Real Estate PR Marketing Marketers 98

Search Engine Land

SEPTEMBER 17, 2024

Adding trust signals in the SERP Since we’re talking about less real estate (and/or less prominent real estate) in the SERP, one way to maximize that is to make sure you’re leaning on social proof and trust signals to encourage the user to click on your link, not your competitors.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Search Engine Land

JULY 11, 2024

AI Overviews real estate shrinks. For education queries, AI Overviews dropped from 26% to 13%. For entertainment queries, AI Overviews fell from 14% to nearly 0%. For ecommerce queries, AI Overviews decreased from 26% to 9%. AI Overviews take up less pixel space on top of Google’s search results than ever.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

SocialPilot

MARCH 11, 2025

To leave an impression, you need the best real estate social media post ideas that can stop a scroller, spark conversations, and convert them into followers and then clients. Transformation posts are addictive, giving followers a sense of progress, inspiration, and the potential of real estate.

Real Estate 59

Real Estate Transform Social Media Marketing Promotion 59

Zumvu

SEPTEMBER 21, 2023

Have you ever hunted Pokemon with Pokemon Go or used face filters while talking on Facetime?

Real Estate 105

Real Estate Marketing Strategy Marketing Marketers 105

Hubspot Marketing

OCTOBER 29, 2024

It will take a screenshot of that web page, determine which colors are used, and give you a palette proportional to the percentage of real estate that color took.” All you do is give it the home page or any web page. In other words, the AI agent will generate a color palette based on the web page you fed it.

CMO 111

CMO Real Estate CRM Price 111

Martech

SEPTEMBER 10, 2024

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Automation can expedite localized campaign building and launching through pre-set configurations.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Search Engine Land

AUGUST 13, 2024

Google is continuing to test and refine formats, citations and the amount of real estate AI Overviews occupy in the search results. Google’s AI Overviews continue to be a huge area of interest and concern among SEOs and content creators. The continued volatility clearly indicates AI Overviews are an unsolved problem for Google.

Real Estate 106

Real Estate Finance Entertainment eCommerce 106

Buffer Marketing

SEPTEMBER 3, 2024

Additionally, this gives you the chance to take up more real estate in someone’s feed. We use 1:1 (Square) or 4:5 (Portrait) images to take up more real estate in the feed When possible, upload a square/portrait image or video to make your post more noticeable as someone scrolls through their feed.

Real Estate 106

Real Estate Promotion Management Place 106

Search Engine Land

JULY 26, 2024

Business blogs: Your world of untapped opportunity In the ecommerce space, where brands compete for a small share of digital real estate, blogs open up a whole other stream of traffic that can be just as valuable to your business.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Hubspot Marketing

FEBRUARY 4, 2025

Meta Ads Manager claims it can be up to 255 characters long, but with the limited visual real estate, Id warn against that. It takes up the most real estate and is almost always what your audience will notice first in their feeds. Heck, I dont think Ive ever seen a headline that went past 10 words.

Real Estate 111

Real Estate Logistics Energy Retail 111

SocialPilot

FEBRUARY 6, 2025

Customer Reviews Websites for Real Estate Businesses 41. Zillow Best review website for real estate professionals, agents, and homeowners looking to buy, sell, or rent properties in the U.S. Realtor.com Suitable for: Real estate agents, brokers, and property owners. Why its important?

Real Estate 66

Real Estate Customer Food User-Generated 66

Backlinko

NOVEMBER 1, 2024

Think home improvement experts, house flippers, remodelers, and even real estate agents. These can be blogs about: Home improvement Home maintenance Home insurance Real estate Disaster readiness Money management Here’s a great example of contributing your roofing expertise to a popular website.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Hubspot Marketing

AUGUST 30, 2022

They tackle debt management, tax hacks, passive income streams, real estate, free travel, and more. Best For Real Estate Investors: On the Market. Want to keep up with the real estate market but don’t have the time to keep up with the news? The Not-So-Scary Way to Start Buying Real Estate in 2022.

Finance 28

Finance Real Estate Health Education 28

Martech

MARCH 21, 2025

Shift your focus to something bigger than a content feed on someone elses real estate. Too many companies rely on platforms they do not control instead of building a community through a shared, common identity. Im not telling you to stop using other platforms, either.

Branding 71

Branding Real Estate Customer Acquisition Customer 71

Hubspot Marketing

FEBRUARY 18, 2025

If I were to write a piece on best real estate agencies in Spain, I would Google this phrase before deciding on the content format. Here is what I would get: We can clearly see that search results include a list of real estate agencies worth working with. I always start with search results.

Real Estate 78

Real Estate Transform User-Generated SEO 78

SocialPilot

DECEMBER 18, 2024

This is some of the best real estate across all social media platforms, so even if your Stories dont get as much engagement, they may have a better chance of engaging high-value followers. Placement Reels: Explore tab, feed, and Reels tab Story: At the top of users screens Story: Stories are shared only with your followers.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Backlinko

NOVEMBER 8, 2024

Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result? Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. Burgers were 15 cents back in the day. McDonald’s didn’t just dominate the fast food market.

Price 111

Price Real Estate Promotion Food 111

Search Engine Land

JULY 19, 2024

Saturate SERPs and real estate It’s important to think holistically about the SERP. Hosting scripts and heavy assets on a separate CDN can help speed things up while also ensuring compliance with all GDPR, security, privacy and ADA regulations.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Search Engine Land

AUGUST 28, 2024

” In addition to its search engine, Seznam provides various other services like Sreality (real estate), Sauto (automobile classifieds) and Novinky (news). Seznam (Czechia) Seznam.cz is a Czech search engine and web portal, often considered the “Google of the Czech Republic.”

SEO 93

SEO Transform Automobile Real Estate 93

Backlinko

MARCH 25, 2025

Real Estate Investment Real estate investment may have plateaued in growth this year (0% YoY). A great example in the real estate investing niche is BiggerPockets. This blog blends real estate news and educational content with personal success stories.

Real Estate 67

Real Estate Health Affiliate Marketing Non-Profit 67

Buffer Marketing

MARCH 25, 2025

A real estate agent curates market trend updates to keep their audience informed. Some ways you can use Feeds Our community has found some creative ways to use Feeds: A local board games store uses it to share news about upcoming releases and gaming events. A tech professional builds their personal brand by sharing industry insights.

Real Estate 57

Real Estate Industry Insights Market Trends Management 57

Buffer Marketing

SEPTEMBER 9, 2024

Competition for real estate on these LinkedIn video feeds will only increase as more creators and brands lean into video, so it’s going to be tougher to stand out from the crowd.  I’ll expand on this below.    It’s also worth noting that I suspect this performance boost probably won’t last.

Gen Z 123

Gen Z Real Estate Branding SEO 123

Backlinko

DECEMBER 29, 2024

This is the 3-Pack I mentioned earlier in the articleand its prime real estate for plumbers. Some examples of websites that might feature plumbers include: Home improvement blogs Real estate blogs Home insurance blogs Heres an example of a guest blog from Precision Air & Plumbing for a home insurance website.

SEO 98

SEO Customer Real Estate User-Generated 98

Sprout Social

DECEMBER 14, 2022

Real estate. In the metaverse, real estate aficionados are trading cryptocurrency. People are buying and selling properties on metaverse platforms including Decentraland and the Sandbox, which is the largest metaverse real estate platform. Here are a few industries that are already making their mark.

Real Estate 132

Real Estate Branding Fashion Food 132

Search Engine Land

OCTOBER 24, 2023

However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate. Expanding this experiment could potentially lead to more clicks for advertisers in areas that have always been organic spots in Google Search. What Google is saying.

Real Estate 139

Real Estate SEO Advertising Advertisers 139

Hubspot Marketing

MAY 27, 2022

The takeaway: Just like real estate, effective ad targeting is all about location, location, location. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones. Pinpoint Your Audience. The key to any targeted advertisement is finding your target audience.

Advertisers 143

Advertisers Advertising Real Estate Customer 143

Duct Tape Marketing

JANUARY 30, 2025

A lot of people work through business brokers, franchise brokers, and this part is still very much the Wild West, meaning, if you think about buying a house, your real estate agent had to get licensure, they had to go through training and courses, and they also disclose to you what their commission is going to be.

Real Estate 77

Real Estate Food Retail Transform 77

Adobe Experience Cloud Blog

APRIL 9, 2020

It’s good to know that the real estate agent is still working on making your house sale happen. Regardless of pandemics, marketing should be about addressing a need, rather than pushing a company’s agenda. Today, people need lots of things. Reassurance. Practical assistance. And maybe even an element of business as usual.

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Hootsuite

JANUARY 10, 2025

Facebook Live videos see the highest engagement of all , so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while. Keep in mind that vertical video gives you the most screen real estate on mobile devices.

Entertainment 114

Entertainment Real Estate User-Generated Analytics 114

Search Engine Land

SEPTEMBER 10, 2024

For example, when a real estate marketing agency started launching campaigns with automation, they decreased the time to build and launch campaigns from a couple of hours to 10 minutes or less. Automation can expedite localized campaign building and launching through pre-set configurations.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74