Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Content Marketing Institute

AUGUST 10, 2018

Swap the word “art” for “commercial real estate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL. Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy.

Real Estate 84

Real Estate Content Marketing Whitepaper Transform 84

Neil Patel

DECEMBER 8, 2021

FAQ pages are also really valuable real estate for SEO purposes. If there are deeper details they can explore in another format, such as a blog post, white paper , or video, be sure to send them there using CTAs to “related content.” That information can push them to convert.

Customer 129

Customer Whitepaper Real Estate SEO 129

Orbit Media Studios

SEPTEMBER 7, 2022

Whitepapers. People don’t go to websites looking for videos or whitepapers. Imagine yourself saying: “I want to read a whitepaper today. “With great screen real estate comes great responsibility. Navigation labels tell visitors the format of the content. Other labels tell visitors the topic of the content.

Whitepaper 138

Whitepaper Analytics Real Estate User-Generated 138

Duct Tape Marketing

AUGUST 8, 2014

Whether the business is a barber shop or a new real estate investment firm, the rules are the same for any small venture. Justin Belmont is the founder and editor-in-chief of Prose Media ( prosemedia.com ), a writing service that creates high-quality content for brands–from blog posts and newsletters to web copy and white papers.

Whitepaper 77

Whitepaper Real Estate Copywriting Shipping 77

Customers.ai

JANUARY 2, 2025

Post-purchase emails are prime real estate for upsells, cross-sells, and collecting customer reviews. Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Duct Tape Marketing

FEBRUARY 13, 2024

Let’s say you’re aiming to help real estate agents generate more leads. For example, if you’re a real estate agent, partnering with local home inspection services or mortgage brokers could be incredibly fruitful. This is where valuable content steps in.

Real Estate 93

Real Estate Whitepaper Transform Communications 93

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Many seasoned bloggers started out in other careers before turning to writing, and you’ll find writers with impressive CVs in finance, law, healthcare, technology, real estate, and many other areas. Interviews with thought leaders or guest posters, including round tables.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Rock Content

FEBRUARY 15, 2024

As with research for blog posts, white papers, and other marketing content, you’ll need to identify what it is that your target audience wants and needs. The amount of information you can include will vary depending on the platform, so make the best use of the real estate you have.

SEO 97

SEO Whitepaper Real Estate User-Generated 97

Hubspot Marketing

JUNE 10, 2019

For example, you might use this page to describe an offer or a long whitepaper on a topic related to your industry. Real Estate Landing Page. The Hubstrap template has a simplistic look and feel but devotes a bit more room to text. This might be a good option if your content offer has less imagery to go with it.

Real Estate 111

Real Estate User-Generated Whitepaper Place 111

Hubspot Marketing

JULY 31, 2019

White papers. Your email signature is often a forgotten but important piece of digital real estate that practically everyone who opens your emails will see. Consider these content types — and how you’ll repurpose and distribute them — as you create your blog posts: E-books. Podcasts and interviews. Infographics.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Scoop.it!

APRIL 20, 2023

For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights. Do you want to build a robust knowledge base and help center on your site?

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Litmus

OCTOBER 26, 2018

A familiar element in mobile apps, hamburger menus save valuable screen real estate, while still keeping navigation links handy. Download the free whitepaper ?. Hamburger menu. Email Marketing ROI: The Factors that Lead to Better Returns.

Real Estate 89

Real Estate Whitepaper Retail Email Marketing 89

Duct Tape Marketing

JUNE 2, 2016

This event provides exhibits, presentation of technical white papers and a host of program presenters linked to the plastics industry. At the present, she works for Real Estate Academy Australia , a company which offers real estate training courses in Queensland.

Real Estate 53

Real Estate Whitepaper Manufacturing Energy 53

Duct Tape Marketing

SEPTEMBER 27, 2012

Your confirmation pages are prime real estate to engage with your new lead/customer, after all they have just signalled positive intent by converting. Freebies: If you were doing lead gen to give away an ebook or whitepaper, give them an extra one free as a thank you. Post-conversion strategies.

Real Estate 78

Real Estate eBook Whitepaper Copywriting 78

CXL

MAY 27, 2022

As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York. Why would I buy real estate from someone who doesn’t know New York?”. Demonstrate your knowledge in the field and use it to help buyers overcome their JTBD.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Non-Profit 76

Search Engine Land

NOVEMBER 1, 2022

More sales : Create content aimed at proving your business’s worth (testimonials, case studies, white papers) for prospects in the decision stage. I recommend focusing heavily on your own real estate – your website and blogging – with one or two supporting social media channels. Step 2: Define your audience.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Hootsuite

AUGUST 21, 2019

Front-load your write-up to take advantage of this prime real estate. Promoting a new product, event, whitepaper, or blog post also works well. Create a brief description to accompany your video while you stream. LinkedIn hides most of your description in search. Include the key information in the first 1-2 sentences.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Rock Content

MARCH 23, 2023

This type of blog focuses on curating content across different mediums, including videos, articles, whitepapers, podcasts, and more. Zillow As a real estate company, it’s not hard to figure out the types of content Zillow shares on their corporate blog.

Real Estate 94

Real Estate Marketers Marketing Finance 94

Search Engine Land

MARCH 3, 2023

Your website is real estate you own. In other words, where do you want to focus on building your brand online? What platform will be your home base on the web? I always recommend focusing on your website first – specifically, posting content on your blog. Social media accounts are not.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper Promotion 99

Search Engine Land

DECEMBER 12, 2022

That means you can post more in-depth content like ebooks, whitepapers, case studies, slides from your latest presentation, research studies, and more straight into a LinkedIn post. Ultimately, you don't want to build your brand presence on rented real estate. Just make sure you do it strategically.

Content Marketing 97

Content Marketing Marketers Marketing Real Estate 97

Customers.ai

AUGUST 26, 2022

Or you can create a list of big (10,000+) Instagram accounts that follow real estate investors. In MobileMonkey, go to the automation builder and look for the Free E-book/Whitepaper Download Offer. Need more ideas? You can use a list of LinkedIn accounts filtered by relevant job titles and groups.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Neil Patel

JANUARY 2, 2019

Instead, you can co-publish blog posts together, record a webinar together, create a white paper, or anything else that you feel could be a good fit. For example, if you have a real estate website, you can always add a mortgage calculator to your website. They wrote about Ubersuggest.

Branding 111

Branding Promotion User-Generated Whitepaper 111

Rock Content

SEPTEMBER 26, 2023

Real Estate – Guests can take a tour of a property virtually by moving their phones around and seeing what each room looks like. Blog posts, whitepapers, infographics, and social media posts can be delivered in a snap, thanks to the extensive pool of talent from around the world.

User-Generated 59

User-Generated Real Estate Food Whitepaper 59

Customers.ai

AUGUST 26, 2022

Or you can create a list of big (10,000+) Instagram accounts that follow real estate investors. In Customers.ai, go to the automation builder and look for the Free E-book/Whitepaper Download Offer. Need more ideas? You can use a list of LinkedIn accounts filtered by relevant job titles and groups.

Outbound Marketing 52

Outbound Marketing Real Estate Whitepaper Customer Journey 52

Lusha

OCTOBER 24, 2019

Unless you work in real estate or some other industry where the physical location of your leads is paramount, we suggest leaving this field off your lead generation forms. For instance, “Download Whitepaper” makes it clear that once clicked, a new lead will have the opportunity to download a whitepaper.

User-Generated 40

User-Generated Whitepaper Real Estate eBook 40

Lusha

OCTOBER 24, 2019

Unless you work in real estate or some other industry where the physical location of your leads is paramount, we suggest leaving this field off your lead generation forms. For instance, “Download Whitepaper” makes it clear that once clicked, a new lead will have the opportunity to download a whitepaper.

User-Generated 40

User-Generated Whitepaper Real Estate eBook 40

Unbounce

SEPTEMBER 12, 2023

Provide your visitor with something that gives them value, such as a free ebook, webinar, white paper, newsletter, or trial period, and they’ll be more inclined to return the favor. What works well: Visitors to this page are likely already problem aware, somewhat solution aware, and probably in some stage of evaluation.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Search Engine Land

JULY 26, 2024

Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation. Infographics and visual data: Use tools like Canva or Venngage to create eye-catching infographics that simplify complex data.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Hubspot Marketing

JUNE 26, 2018

Whitepaper. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy. Email Marketing Stats for Real Estate. 63% of real estate businesses use email marketing. 40% of real estate companies use list segmentation.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Hubspot Marketing

OCTOBER 25, 2023

Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users. A conversion might be completing a purchase, signing up for a mailing list, or downloading a whitepaper. Don't risk looking like a spammy site.

User-Generated 123

User-Generated SEO Real Estate Analytics 123

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. And that is borrowing real estate, right? And it turns into actually a flywheel. You're renting it on other people's property.

Whitepaper 98

Whitepaper B2C Real Estate Marketing Strategy 98

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail 52

Direct Mail Product Education Promotion 52