Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 130

Retail Shoppers Transform Advertising 130

Search Engine Land

OCTOBER 1, 2024

Third-party retailers. Unless you’re one of these national retailers, most SEOs will tell you to ignore this query completely. Retailers must understand this behavior and adjust their strategies accordingly. Clicking one of these results opens an expandable right-side sidebar filled with detailed information about the product.

Retail 124

Retail eCommerce SEO Price 124

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 133

Retail Shoppers CRM Analytics 133

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Facing challenges. Why we care. In your inbox.

Retail 120

Retail Customer Product Marketers 120

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. The importance of social media in UK retail has only grown. And the potential it holds for those retailers who might be hesitant. Social media is a go-to platform for retail customers. The latest data indicates a notable surge in its use.

Retail 98

Retail Shoppers User-Generated Customer Journey 98

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 124

Retail Transform PR Shoppers 124

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 94

Retail Shoppers Advertising Advertisers 94

Practical eCommerce - Marketing

JULY 23, 2024

The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce. Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.

Retail 113

Retail Branding eCommerce 113

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers.

Retail 97

Retail Shoppers Marketers Marketing 97

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

Retail 81

Retail SEO Shipping Food 81

Jeff Bullas

FEBRUARY 21, 2023

Retail Industry The retail industry is another sector that is expected to be disrupted by AI. With the use of AI-powered algorithms, retailers can improve their supply chain and inventory management. AI can help retailers to predict demand, optimize inventory levels, and reduce waste.

Transform 273

Transform Logistics Manufacturing Retail 273

SmartBrief - Marketing

JULY 16, 2024

The post 5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution appeared first on SmartBrief. Meaning, you need to do customer research, competitor analysis and stress-test the strategy. Once you have that foundation, start building audacious business goals.

Retail 104

Retail Advertisers Advertising Branding 104

Martech

OCTOBER 31, 2024

As PebblePost founder Lewis Gersh told me almost 10 years ago, a customer can go to a retailer website, look at some shirts and blazers, and then leave without purchasing — and a 4×6 postcard with an offer on an apparel purchase could be sent out within 24 hours of her visit. . “We got really good at that,” he said.

Direct Mail 136

Direct Mail Retail Gen Z Logistics 136

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

eCommerce 126

eCommerce Customer Retail Transform 126

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Retail 52

Retail Shoppers Advertising Advertisers 52

Jeff Bullas

FEBRUARY 6, 2023

Here are 5 different ways (and business models ) to make money with Amazon FBA: Retail Arbitrage : This involves purchasing products from retail stores and selling them on Amazon at a higher price. Online Arbitrage: This involves purchasing products from online retailers and selling them on Amazon at a higher price.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Martech

DECEMBER 3, 2024

Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” Retail marketing platform Bluecore saw an “overwhelming majority” of ecommerce site visits via mobile. Footwear retailers saw mobile at nearly 85% of sessions. GenAI agents.

Shoppers 126

Shoppers eCommerce Retail Health 126

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Other non-retail consumer brands are creating similar ad media platforms. internet advertising reached a record $225 billion in 2023, a 7.3-percent

Advertisers 126

Advertisers Advertising Retail Transform 126

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023.

eCommerce 129

eCommerce Shoppers Retail Analytics 129

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

eCommerce 130

eCommerce Retail Shoppers Health 130

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 128

Retail CMO Customer Journey Shoppers 128

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products. Bluecore , acquired the AI Shopping Assistant, alby.

Law 119

Law Transform Retail Manufacturing 119

Martech

MAY 16, 2024

CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And they’re growing.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Hubspot Marketing

NOVEMBER 13, 2024

Image Source Retailer Farm Rio takes a similar approach. Retailer Calvin Klein does it by showcasing a broad diversity of masculinity in the models it features on its website. But too often, the models showcasing clothing on ecommerce retail sites are models who wear much smaller sizes. Savage X Fenty takes a different approach.

eCommerce 120

eCommerce Retail Food Price 120

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers.

Digital Marketing 126

Digital Marketing Customer Shoppers Retail 126

Martech

FEBRUARY 14, 2024

Given that the locus of omnichannel is reserved for businesses with a lot of things or people in transit, we’re spotlighting — you guessed it — the retail industry. Retail is particularly sensitive because there’s always so much stuff in motion: Customers moving through websites. Emails and messages bouncing back and forth.

Gen Z 124

Gen Z Retail eCommerce Customer Journey 124

Martech

NOVEMBER 21, 2024

“For retailers that are using AI agents, particularly within their customer service channels, they’re seeing chat engagement grow at two times the rate of retailers that are using traditional chatbots or other kinds of service channels,” Caila Schwartz told us.

Retail 117

Retail Shoppers Customer Product 117

Hubspot Marketing

JULY 22, 2024

Source: GoPuff Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If If you walk into almost every major retail chain grocery store in the US, there would be at least one product that we designed, if not two.” And it worked.

Food 110

Food Branding Transform Retail 110

Search Engine Land

JANUARY 29, 2024

91% of retail advertisers running shopping ad listings with Google included Performance Max campaigns in their strategies during the peak of the holiday shopping season in Q4 2023. Comparatively, a year earlier, 80% of retailers had incorporated PMax campaigns. PMax uptick. Rise of Temu.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Martech

MAY 29, 2024

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. ” Retailers are still seeing good digital traffic. ” It’s a Catch-22 for retail.

Shoppers 122

Shoppers Non-Profit Retail Shipping 122