Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Dig deeper: How in-store technology will bolster retail media networks Why we care. Photo: Chris Wood.

Retail 117

Retail Shopper Market Shoppers Advertising 117

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform. Too niche and costly. More revenue and data.

Shoppers 139

Shoppers Retail Shopper Market Price 139

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 115

Shoppers Retail Customer Journey Shopper Market 115

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Shoppers Transform Gen Z 52

Martech

AUGUST 19, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Co-founders Jeff Bodzewski and Justin McAneny recently shared some best practices with us as marketers pick and choose from this emerging channel. Read more here.

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

ConsumerTalk

MARCH 8, 2024

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59

Retail Marketing Strategy Advertising Advertisers 59