Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers. Cross-promotion is key.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 136

Transform Customer CRM Finance 136

Set Up

APRIL 8, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Martech

SEPTEMBER 10, 2021

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? It’s a common problem that a lot of traditional brick-and-mortar retailers fall into.”.

Transform 133

Transform CRM Retail eCommerce 133

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.

eCommerce 120

eCommerce Customer Retail Transform 120

Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Transform 120

Transform Branding Retail Communications 120

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it?

Analytics 119

Analytics Transform Outbound Marketing Marketing 119

Martech

JANUARY 9, 2025

The future of shopping AI has the potential to transform shopping by simplifying choices and improving decision-making, but finding the right balance is essential. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

Transform 88

Transform CMO Retail Customer Journey 88

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Martech

NOVEMBER 21, 2024

This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products.

Law 112

Law Transform Retail Manufacturing 112

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”.

Transform 122

Transform eCommerce Shoppers Retail 122

SmartBrief - Marketing

JULY 25, 2024

From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. IVAs can automate this process for retailers by interacting with customers in real time and asking about their style preferences and favorite brands during their first visit.

Customer 123

Customer Transform Retail Finance 123

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Transform 120

Transform Retail Manufacturing eCommerce 120

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

APRIL 10, 2025

For retailers whether online or brick-and-mortar the impact of AI is more nuanced. For ecommerce retailers, the impact depends on how users search. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic.

Transform 134

Transform User-Generated Analytics Retail 134

Use Insider

NOVEMBER 18, 2024

On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. Amy addressed this directly but it was also a topic of conversation from several retailers and brands in attendance.

Retail 59

Retail Customer Health Customer Journey 59

Martech

AUGUST 27, 2024

The tyranny of choice AI solutions are now available from almost every tool in a brand’s stack, making this transformation highly accessible. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

Transform 125

Transform User-Generated Direct Mail Retail 125

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. Oracle Analytics Cloud integration. Oracle’s new digital buying channel.

Transform 115

Transform B2C Manufacturing Finance 115

Martech

JUNE 28, 2024

M&M’s ERP and commerce journey “At M&M’s we have both the massive brand play with consumers and mass retail, and we also have direct-to-consumer and mms.com, where it’s a commerce business as well,” said Kyle Barz, director of global retail and ecommerce technology at Mars Wrigley, in an exclusive interview with MarTech.

Transform 103

Transform eCommerce Retail Manufacturing 103

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

OCTOBER 3, 2024

Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong.

Customer 137

Customer Branding Customer loyalty Transform 137

Martech

NOVEMBER 20, 2024

For example, if a retail brand identifies a sudden trend in eco-friendly products, the time it takes to launch a targeted campaign across channels may take too long, and competitors who can pivot more quickly will likely capture the trend.

Customer 127

Customer Transform Customer loyalty Marketing 127

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age.

Transform 133

Transform User-Generated Retail Finance 133

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Martech

SEPTEMBER 12, 2023

We just did a massive implementation at a large athletic retailer and we did it in three months. The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech. . “It’s really understanding what the clients want and need and making sure all the stakeholders are bought into it. ” Get MarTech!

Transform 126

Transform Retail Customer Place 126

Search Engine Land

JULY 24, 2024

Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues. Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views.

Transform 89

Transform Retail User-Generated Advertising 89

Search Engine Land

SEPTEMBER 21, 2023

The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Compare and Decide Ads will run across all verticals that have relevant feed data, including retail, travel and auto. What has Microsoft said?

Transform 109

Transform Advertising Advertisers Retail 109

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 95

Retail Transform Analytics Promotion 95