Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.

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Search Engine Land

JULY 23, 2024

Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. Technical knowledge is still required with AI-assisted, on-page SEO tasks like generating product descriptions or alt text at scale. Processing.

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Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. Remember when you first started as an SEO?

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Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. Ultimately, this redefines how we measure and interpret SEO success.

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Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

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Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

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SEO Whitepaper User-Generated Price 115

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. A simple mindset shift can make a massive impact on your work as an SEO. SEO outputs vs. SEO outcomes: How do they differ?

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SEO eCommerce User-Generated Analytics 124

Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. See terms.

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SEO Health Analytics Market Trends 111

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game.

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Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. This is critical to using the information to inform your SEO efforts and content strategy.

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Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

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Search Engine Land

MAY 1, 2024

Statcounter has updated its search engine market share stats for April – and the results are shocking. search market share in the U.S. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate. By the numbers. Google’s U.S. in April 2023. Why we care.

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Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

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Search Engine Land

MAY 13, 2024

OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO. Whenever a new change happens, I first try to understand what the search engines are doing and why they’re trying to accomplish it. See terms.

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Search Engine Land

FEBRUARY 26, 2024

This article tackles: Why technical SEO matters for video content. Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text.

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Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

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Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Still, that didn’t stop any of the SEO controversy. So, does HTML structure matter for SEO? So, what does a search engine do? (I’ll

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Search Engine Land

SEPTEMBER 8, 2023

Unlock your SEO potential and embrace curiosity Curiosity is a must-have trait for any skilled SEO expert. But curiosity doesn’t just enhance your SEO game – it fuels professional growth. Let’s face it: SEO success demands hard work, and results rarely happen overnight. update months ago.

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Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

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Search Engine Land

JULY 25, 2024

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Clients often judge SEO and paid search as independent channels. ad market saw a decline of 13%. That’s great.

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Search Engine Land

FEBRUARY 7, 2024

They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on.

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Product SEO Copywriting eCommerce 125

Search Engine Land

SEPTEMBER 14, 2023

Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. ” Ask it to act as a journalist, accountant, SEO, etc. That is how we work.”

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Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. Get the daily newsletter search marketers rely on. model = "gpt-3.5-turbo")

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Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. This article delves into how SEO experts use ChatGPT and provides insights into the most popular custom GPTS available now and how they’re being integrated into overall SEO strategies. How are SEO professionals using ChatGPT?

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Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

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Search Engine Land

MARCH 13, 2024

I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim , at SMX Next in November 2022 passed without much discussion in the SEO community to this day. E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Where is SEO curiosity headed? Get the daily newsletter search marketers rely on.

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Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. It’s important to go beyond search volume , using data to help you better understand your target audience.

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Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023.

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Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities.

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Search Engine Land

JUNE 5, 2023

Extensions can be a huge time saver in SEO. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. Now, you can use ChatGPT to build your own customized SEO extensions, upload them on Google and use them daily for free. But many still don’t focus on building them.

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Search Engine Land

MAY 5, 2024

Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains. search market share since August 2023, when it was at 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.

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Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

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Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

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Search Engine Land

SEPTEMBER 6, 2023

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. All of which can positively impact your SEO rankings. Establish authority.

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Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. This results in missed opportunities for better search rankings and increased organic traffic. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

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Search Engine Land

SEPTEMBER 10, 2024

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO. Does AI conserve resources?

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