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How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more.

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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

It’s called real estate SEO. Using SEO for real estate is when you optimize your website so search engines will increase web traffic and improve the visibility of your real estate listings. When implemented correctly, SEO for real estate can lead to an increase in visitors, leads, and conversions.

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Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

As the economy slows and budgets become tighter, search marketers must prioritize technical SEO initiatives to yield good results. . Local search continues to be highly strategic for Google, according to local SEO expert Greg Sterling. That means even thinner support for local SEOs and local businesses. Your success plan.