Martech

SEPTEMBER 23, 2024

That’s according to new research from online postage and shipping vendor Stamps.com. Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. Why we care. The internet has not killed direct mail.

Gen Z 117

Gen Z Direct Mail Shipping CRM 117

Vertical Response

AUGUST 25, 2024

Enhance customer experience and confidence with value-add elements like free shipping. Highlight Free Shipping and Returns Free shipping and returns significantly impact holiday shopping decisions. 91% of consumers consider free shipping crucial when making holiday purchases.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JANUARY 10, 2025

Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. .” The new skills available include: Order management. Guided shopping. Using natural language, customers get product recommendations from agents and check out conversationally. Appointment scheduling.

Retail 127

Retail Shoppers Shipping Promotion 127

Customers.ai

NOVEMBER 26, 2024

Perhaps a limited-time discount, a personalized product recommendation, or free shipping on their next order. Limited-Time Free Shipping Deals Why it works: Free shipping is often the nudge customers need to convert, especially for smaller follow-up purchases. Come back and get free shipping—today only!”

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 shipping and delivery Oh… and don’t forget customer support! Savings: By using FBA, you can save money on shipping costs and benefit from Amazon’s bulk shipping rates. Amazon is one of the world’s biggest online stores.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Customers.ai

DECEMBER 6, 2024

TikTok stores user credit card and shipping info, making checkout faster than your morning coffee run. Shipping Insurance Derrics take: Shipping insurance is a grift. And with more than half of TikTok users engaging with TikTok Shop and a quarter making purchases, its clear this platform is where impulse shopping thrives.

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Aspiration Marketing

FEBRUARY 19, 2024

Handling the storage, shipping, and returns related to products that companies create and market requires attention to detail and expertise. Fulfillment services are a critical aspect of any e-commerce business. This is why so many E-commerce businesses trust fulfillment services to help them manage this part of their business logistics.

Logistics 263

Logistics Shipping Management Product 263

Martech

AUGUST 2, 2024

At each touchpoint, there are things to be done, such as filling in shipping or billing information. Each touchpoint also shows us the emotion a customer is experiencing, such as angst if they’re looking for a shipping update, for example.

Customer Journey 112

Customer Journey Customer Shipping Analytics 112

Martech

JANUARY 14, 2025

Automatic replenishment Changing the right products or services to an auto-ship model makes buying easier for customers. So if you keep an eye on customer behavior and compare it to past customer behavior, you can really get a leg up on potential defection and take steps to prevent it.” It also lowers the business’s sales costs.

Customer 132

Customer Shipping Customer loyalty Analytics 132

Customers.ai

JANUARY 3, 2025

Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Email Retargeting : Send personalized emails to browsers and cart abandoners with incentives like free shipping or limited-time discounts. Does including a discount in post-purchase emails boost repeat purchases?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

Transform 110

Transform Shipping Communications Advertisers 110

Martech

OCTOBER 24, 2024

A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment.

Shipping 127

Shipping Communications Promotion Customer 127

Martech

MARCH 12, 2025

Provide specific, tangible offers like discounts or free shipping. Example: “You left something behind! Return now and complete your order.” ” Communicate urgency or incentives. Highlight scarcity (e.g., “Only two left in stock!”) ”) to encourage swift action.

Non-Profit 110

Non-Profit User-Generated Shipping eCommerce 110

Customers.ai

DECEMBER 3, 2024

Throw in an extra incentive, like free shipping or a limited-time discount, to sweeten the deal. Complete your purchase today and enjoy free shipping.” Free Shipping on Abandoned Cart Items For cart abandoners, the barrier to checkout might have been something as simple as shipping costs. Grab it now with 15% off!”

Shoppers 65

Shoppers Shipping Outbound Marketing Product 65

Hubspot Marketing

JULY 12, 2024

But your community members are very much helping drive the ship.” Somehow in the process of shipping out the swag, the envelopes and thank you cards got switched up and everyone ended up receiving someone else’s thank you card,” Jenny said. “It But Jenny also shares a word of warning.

Management 111

Management Shipping Place Communications 111

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Younger generations prioritize reviews and suggested services/products from peers.

Transform 59

Transform Branding Shipping Customer loyalty 59

Customers.ai

NOVEMBER 17, 2024

Engaging with Customer Support: A lead asking specific questions about features, availability, or shipping is likely near the bottom of the funnel and ready to act. They’re comparing prices, adding items to their cart, or checking shipping details. The more time they spend, the closer they are to making a decision.

eCommerce 87

eCommerce Shipping Price Outbound Marketing 87

Martech

AUGUST 8, 2024

Real-time decision making If the customer adds an outfit to their cart but hesitates, the platform triggers a real-time action, offering free shipping if they complete a purchase within the next hour.

Shoppers 117

Shoppers Shipping Retail Communications 117

Customers.ai

DECEMBER 11, 2024

Before she clicks away, a pop-up appears: Complete your order in the next 10 minutes and get free shipping! Trigger actions like: An on-site pop-up offering a discount or free shipping to encourage checkout. For example, if a free shipping offer performs better than a percentage discount, prioritize that in your campaigns.

Shipping 77

Shipping Shoppers Law eCommerce 77

Hubspot Marketing

SEPTEMBER 24, 2024

If your audience clicks a link without knowing it leads to a video, a lot more people are going to abandon ship. “And if that’s not working, then it might be worth taking the risk of putting it somewhere else.” Set clear expectations. Same for long-form written content.

Shipping 143

Shipping Promotion Place Video Marketing 143

Hubspot Marketing

NOVEMBER 13, 2024

Once confirmed, pricing and shipping options for the clothing items change to reflect the local currency of where the consumer is shopping from. Based on the selection, the website automatically changes to the country’s corresponding language. Image Source Retailer Farm Rio takes a similar approach.

eCommerce 126

eCommerce Retail Food Price 126

illumin

AUGUST 27, 2024

Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024. In a recent survey, almost 70% of customers said delivery time was an important factor when making online purchases and almost 25% said they look for next-day shipping options.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Customers.ai

JANUARY 7, 2025

Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. A localized pop-up saying, Limited spots left for free shipping to [visitors location]! Offer insider tips, early access to products, or a VIP experience. Bonus: Theyre interactive and fun!) creates FOMO and drives action.

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Martech

OCTOBER 23, 2024

Enhanced user experience – Adaptability and real-time personalization are also much more attainable with an AI engine steering the ship. Scalability – AI will dynamically adjust workflows and route users towards personalized experiences instantly. At some point, the juice won’t be worth the squeeze.

Shipping 121

Shipping eCommerce Customer Journey Analytics 121

Martech

MARCH 7, 2025

Bob registers on the website and receives a welcome email with a discount code for free shipping, so he clicks on it. .: After 10 minutes of research, Bob goes back to YouTube and sees a pre-roll ad for XYZ.com with a discount, so he clicks on it. Bob checks out.

Analytics 108

Analytics Shipping Marketing Strategy Marketers 108

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. Complete Your Purchase Today for Free Shipping!” Use attention-grabbing language for these so people see them and feel compelled to stay.

Shipping 62

Shipping Promotion Price Product 62

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Jeff Bullas

NOVEMBER 8, 2022

Make your shipping times clear. If you are selling physical products on your website, it is important to make your shipping times clear. By adding a contact us page, you can give your website visitors a way to get in touch with you if they have any questions or concerns. Add complementary products and upsells.

Advertising 199

Advertising Advertisers Shipping Affiliate Marketing 199

Hubspot Marketing

MARCH 25, 2025

What I like: I love how these charts clearly show the increase in side-by-side ships in the region from 2020 to 2024, especially with the exact percentages written underneath each chart. This way, you can see that between 2020 and 2024, the ships grew by over 100% and became more concentrated.

Transform 101

Transform Shipping Manufacturing Law 101

Hubspot Marketing

SEPTEMBER 12, 2024

That means scaling up production, shipping logistics, or service access - and that means money, said Quis Quis and Fleming. There’s no excuse for bad copy when you have tools like that now.” Growing and Scaling Say the marketing efforts pay off, and it’s time to grow. Fleming referred back to internet connectivity.

Logistics 122

Logistics Finance Manufacturing Law 122

Vertical Response

DECEMBER 21, 2024

Include Strong Calls to Action (CTAs) An email without a strong call to action is like a ship without a sail. Focusing on these design elements made our email marketing campaigns more effective. CTAs should use action verbs to motivate readers. Clear, compelling CTAs relevant to email content ensure consistency and drive higher engagement.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

Hubspot Marketing

NOVEMBER 4, 2024

This means including the details buyers need to know to make a smart purchase decision in your descriptions, like: Pricing Product size/dimensions Materials/ingredients Product uses/benefits Shipping/return details World Market has impressive PDPs, though they uniquely lead users to check out on their website rather than directly on Instagram.

Product 111

Product User-Generated eCommerce Shipping 111

Litmus

NOVEMBER 20, 2024

Take an age-targeted approach that respects individual communication thresholds and preferences.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Customers.ai

JANUARY 6, 2025

Cart Abandoners and Wishlist Creators Cart abandoners: Hit them with a friendly reminder email, throw in free shipping, or offer a time-sensitive discount. Show them winter gear or offer free shipping to their area. For cart abandoners: Pop up with an extra incentive, like free shipping if they complete their purchase.

Customer 90

Customer eCommerce CRM Shipping 90

Search Engine Land

AUGUST 5, 2024

For example, if there are shipping delays and people start shopping earlier, like in November, you wouldn’t want to save all your budget for December and then find out that most people have already finished shopping. If you stick to a fixed monthly budget, you won’t have this flexibility.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Customers.ai

DECEMBER 20, 2024

Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Search Engine Land

JULY 17, 2024

In terms of financial incentives, the report notes that free shipping remains the most compelling offer to drive opt-ins for marketing communications, with 70% of consumers citing it as a key motivator. For instance, 34% of consumers aged 18-24 value early access to new products, and 32% appreciate exclusive content.

Transform 73

Transform Shipping Communications Advertisers 73