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TikTok Shop & Short-Form Video: The Future of Ecommerce Growth with Derric Haynie

Customers.ai

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. And with more than half of TikTok users engaging with TikTok Shop and a quarter making purchases, its clear this platform is where impulse shopping thrives. The best part? No excuses!

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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Instead of serving the same message to everyone, tailor your popups based on user behavior. Highlight free shipping or an extra discount to seal the deal. Position CTAs within thumb-reach zones, so users don’t have to perform digital gymnastics to click “Add to Cart.”

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Provide specific, tangible offers like discounts or free shipping.

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Top 10 Tips to Boost Email Marketing Conversion

Vertical Response

Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. These automated emails can be set up to trigger based on user inactivity, ensuring that no subscriber falls through the cracks. Weak and generic CTAs led to plummeting engagement rates.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Customers.ai : Track visitor behavior in real time, even identifying previously anonymous users for follow-up targeting. Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Social proof, like user-generated content, helps build trust.

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How to master social media for retail in the UK

Sprout Social

These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. As we noted in our Twitter customer service guide, 60% of users expect brands to respond within an hour. Take the example of In the Style.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

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