Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 130

Shoppers Millennials Shopper Market Retail 130

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Shoppers 140

Shoppers Retail Shopper Market Price 140

Martech

AUGUST 19, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Even for TV, appointment viewing doesn’t exist except for news and sports.”. Read more here. Getting the most out of AR and VR experiences.

Shopper Market 122

Shopper Market Retail Shoppers B2C 122

Martech

APRIL 20, 2023

The traditional lines between shopper marketing and brand marketing are becoming more blurred.” It’s also piloting in-store video screens at 50 locations, currently, to see how shoppers’ digital journeys can be enhanced when they get to the store. “Retail media is more and more being considered as just media,” he added.

Shoppers 122

Shoppers Retail Customer Journey Shopper Market 122

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We pivoted and started to learn more about third-party services.

Millennials 126

Millennials Shopper Market Shipping Shoppers 126

Martech

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 141

Digital Marketing Advertisers Advertising Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load. You have to be specialized in digital marketing to understand everything. My marketing department also works in shopper marketing and trade marketing. “ Evaluating ROI/ROAS.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95