Remove Shopper Market Remove Shoppers Remove User-Generated
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

We also see an increased need for shopper marketing rising from 5% to 15%. For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

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Which Agency Services Are Clients Using the Most?

Set Up

And the younger generations who are spending more happen to be into short form content. Platforms like TikTok, for example, have over 1 billion users and in 2022, of those users, 78.4% A report about TikTok users in the US in 2023 stated that “76 percent of users aged between 18 and 24 years were on TikTok.

Gen Z 59
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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.

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