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We also see an increased need for shoppermarketing rising from 5% to 15%. For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.
And the younger generations who are spending more happen to be into short form content. Platforms like TikTok, for example, have over 1 billion users and in 2022, of those users, 78.4% A report about TikTok users in the US in 2023 stated that “76 percent of users aged between 18 and 24 years were on TikTok.
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.
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