Aspiration Marketing

SEPTEMBER 9, 2024

A sizable portion of internet shoppers start their item searches on Amazon. Do you own an ecommerce business? Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.

Shoppers 186

Shoppers eCommerce Marketers Marketing 186

Martech

DECEMBER 3, 2024

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” And the strategy works.

Shoppers 126

Shoppers eCommerce Retail Health 126

Customers.ai

NOVEMBER 27, 2024

It reassures shoppers they’re making a good decision, answers silent doubts, and gives them the confidence to move forward. Bring Reviews and Social Proof Into the Spotlight Shoppers don’t always trust you but they do trust other customers. Burying reviews at the bottom of a product page or making shoppers dig for them?

eCommerce 105

eCommerce Shoppers Shipping Promotion 105

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 110

Shipping Shoppers eCommerce Customer loyalty 110

Martech

NOVEMBER 27, 2024

On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Toys have seen an average discount of 14.6% so far this month. TVs are expected to see their biggest discounts — 24% on Black Friday, versus 10.8% the rest of the month.

eCommerce 129

eCommerce Shoppers Retail Analytics 129

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. 44% believe AI will be essential for real-time data analysis and shopper insights. Other findings.

Retail 130

Retail Shoppers Transform Advertising 130

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Promotions. Processing.

Shoppers 127

Shoppers User-Generated Price Promotion 127

Martech

JANUARY 12, 2024

They can have “helpful and nuanced” conversations with shoppers looking for products, and make suggestions based on a shopper’s preferences. Vertex AI Search adds new large language model (LLM) capabilities, allowing sellers to custom-tune an LLM to their unique product catalog and shoppers’ search patterns.

Retail 133

Retail Shoppers CRM Analytics 133

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. How to Trigger Flows to Repeat Shoppers For businesses looking to target their repeat shoppers, triggering automated flows can be a powerful way to engage and drive repeat purchases.

Shoppers 97

Shoppers Shipping Analytics User-Generated 97

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

Gen Z 125

Gen Z Shoppers Retail Price 125

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? Also, don’t forget about the post-holiday season and where shoppers discuss their #hauls. A survey of U.S.

Shoppers 126

Shoppers eCommerce Shipping Retail 126

Litmus

JULY 18, 2023

Holiday shoppers will soon be making their lists and checking them twice. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. Take it easy this year by planning in advance with the help of our Holiday Marketing Guide.

Shoppers 129

Shoppers Email Marketing Marketers Marketing 129

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. AI-powered insights.

Customer Acquisition 133

Customer Acquisition Retail Shoppers Advertising 133

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 97

Retail Shoppers Marketers Marketing 97

Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Promotional periods earlier in the year like Amazon Prime Day pit big chains and ecommerce giants against each other for deal-hunting shoppers. But in 4Q, shoppers also show an interest in buying from SMBs. This survey of 500 U.S.

Shoppers 130

Shoppers Retail eCommerce Digital Marketing 130

Martech

JUNE 17, 2024

Plenty of shoppers will be browsing, researching competitors and abandoning carts. 19% of shoppers abandoned their carts to find a better deal elsewhere. of shoppers abandoned their carts to see if a product would go on sale. Key stats to keep in mind: 20-30% lift in marketing opt-in rates ahead of BFCM.

Shoppers 114

Shoppers Shipping eBook eCommerce 114

Martech

AUGUST 31, 2023

Bloomreach Clarity is a conversational shopping product that uses AI to provide personalized product expertise to shoppers. It can understand the intent of shoppers and provide personalized product recommendations. It can be integrated across channels, such as websites, chat, and SMS.

Shoppers 128

Shoppers Finance User-Generated Advertisers 128

Backlinko

MARCH 11, 2024

Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision. Continue reading as we’ll cover answers to these questions with these recent UGC statistics.

User-Generated 100

User-Generated Gen Z Shoppers eCommerce 100

Hubspot Marketing

JULY 19, 2024

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. Some retail brands have stopped ‘othering’ shoppers who need a larger size by eliminating the "plus-sized" label from the shopping experience.

Customer 120

Customer Food Shoppers Retail 120

Hubspot Marketing

FEBRUARY 29, 2024

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The way your site is set up in the back end is just as important as how it looks to shoppers. Set up site architecture.

eCommerce 107

eCommerce SEO Shoppers Shipping 107

Martech

SEPTEMBER 8, 2023

Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice. Nearly half (49%) of shoppers said they follow brands on social media to learn about Black Friday/Cyber Monday (BFCM) deals. Why we care.

Shoppers 132

Shoppers Food Health Place 132

Practical eCommerce - Marketing

OCTOBER 27, 2024

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce.

Shoppers 122

Shoppers eCommerce Marketers Marketing 122

Search Engine Land

MARCH 28, 2024

shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. If shoppers aren’t satisfied with their personalized results or would prefer to continue browsing, Google offers the option to rate more items and immediately view another set of results. Style recommendations. How it works.

Shoppers 111

Shoppers User-Generated Shipping Price 111

Customers.ai

FEBRUARY 8, 2024

Picture this: a shopper wanders into your virtual store, eyes wide with the dazzle of your well-curated products. In the face of changing digital landscapes and the tightening grip of privacy regulations by tech giants like Apple and Google, the challenge of reconnecting with vanished shoppers has indeed gotten trickier.

Shoppers 115

Shoppers eCommerce Outbound Marketing Shipping 115

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. Consumers are interested in how retailers are using these tools.

Market Research 133

Market Research Shoppers CMO Retail 133

Search Engine Journal

FEBRUARY 28, 2023

Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust The Badge: Google’s System For Safe Online Shopping appeared first on Search Engine Journal.

Shoppers 129

Shoppers SEO 129

Hubspot Marketing

NOVEMBER 4, 2022

You also want to optimize your website to avoid crashes or outages from the high volume of Black Friday shoppers. What We Like: Marketers can promote flash sales via email or hold pop-up social media contests to get shoppers excited and ready to purchase. Using time-sensitive language like "last chance," "today only," or "now.".

Marketing Strategy 145

Marketing Strategy Shoppers Marketers Marketing 145

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce 130

eCommerce Retail Shoppers Health 130

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers.

Digital Marketing 126

Digital Marketing Customer Shoppers Retail 126

Martech

DECEMBER 29, 2023

shoppers broke records during Cyber Week, spending $70.8 Shoppers are trading the long lines of in-person shopping for browsing and buying from the comfort of their couches. The proof: 64% of holiday shoppers plan to buy non-gift items for themselves or the household. This year alone, U.S.

Shoppers 111

Shoppers Transform Customer loyalty Customer Journey 111

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites. Why we care.

Shoppers 114

Shoppers Price Retail Place 114

Search Engine Land

FEBRUARY 16, 2024

You still have to write for shoppers in a way that drives conversions. Remember, shoppers are the ones reading and making decisions to purchase. This strategy leverages the psychological appeal of getting a deal, encouraging shoppers to make a purchase decision more quickly. This doesn’t mean stuffing keywords in your copy.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. Why we care. TikTok’s U.S.

Gen Z 124

Gen Z Shoppers Food Marketing Plan 124

Martech

OCTOBER 5, 2023

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 128

Retail Customer Shoppers eCommerce 128

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

Martech

JANUARY 5, 2024

“This will include additional investment for in-store retail media — where retailers will bridge the omnichannel gap between online and in-store experiences to influence shoppers at every touchpoint of their journey.” Retailers looking for a competitive edge will improve in-store experience, making ads more relevant for in-person shoppers.

Retail 129

Retail Transform Shoppers Advertising 129